Balance CA vs Schurr Ireland:Which is more popular by branded search in New Zealand?
In August 2026, Schurr Ireland had more branded searches than Balance CA among new plymouth accounting firms in New Zealand. Schurr Ireland was estimated to have 180 branded searches compared to Balance CA’s 90, and held a 4.4% Share of Search versus Balance CA’s 2.2%.
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Which is more popular in search, Balance CA or Schurr Ireland?
Compare New Plymouth accounting firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Schurr Ireland, Balance CA. The figures are in the table below the chart.
View monthly share of search table
| Month | BDO | Schurr Ireland | Balance CA | Mondo Advisory | KDG Accounting |
|---|---|---|---|---|---|
| Oct 2025 | 91.6% | 4.7% | 1.8% | 1.3% | 0.52% |
| Nov 2025 | 93.6% | 3.8% | 1% | 1.3% | 0.26% |
| Dec 2025 | 92.7% | 4.2% | 1.6% | 1.3% | 0.32% |
| Jan 2026 | 92.3% | 3.9% | 1.6% | 1.6% | 0.64% |
| Feb 2026 | 92.2% | 4.5% | 1.8% | 1.3% | 0.25% |
| Mar 2026 | 93.7% | 2.9% | 1.7% | 1.3% | 0.37% |
| Apr 2026 | 91.4% | 4.2% | 1.4% | 1.9% | 1.1% |
| May 2026 | 93.1% | 3.8% | 1.3% | 1.3% | 0.51% |
| Jun 2026 | 90.7% | 4.7% | 1.8% | 1.8% | 1% |
| Jul 2026 | 93% | 3.2% | 1.9% | 1.3% | 0.54% |
| Aug 2026 | 91.2% | 4.4% | 2.2% | 1.7% | 0.49% |
| Sep 2026 | — | — | — | — | — |
How has the Balance CA and Schurr Ireland comparison changed over the last 12 months?
3 findings
- Schurr Ireland was ahead of Balance CA in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Balance CA’s estimated Share of Search among new plymouth accounting firms in New Zealand moved from 1.8% to 2.2%, and its estimated monthly branded searches moved from 70 to 90.
- Across the 11 months ending August 2026, Schurr Ireland’s estimated Share of Search among new plymouth accounting firms in New Zealand moved from 4.7% to 4.4%, and its estimated monthly branded searches held steady at 180.
How did search popularity change for New Zealand new plymouth accounting firms in August 2026?
2 changes
In August 2026, Schurr Ireland gained estimated Share of Search among new plymouth accounting firms in New Zealand, from 3.2% to 4.4%.
Balance CA’s estimated Share of Search among new plymouth accounting firms in New Zealand has gained ground for 3 months in a row, from 1.3% to 2.2% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Balance CA’s and Schurr Ireland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Balance CA
2 branded search terms
- balance ca
- balanceca
Schurr Ireland
2 branded search terms
- schurr ireland
- schurr ireland accounting
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