BabyCentre vs Whānau Āwhina Plunket:Which is more popular?
In September 2026, Whānau Āwhina Plunket had more branded searches than BabyCentre among pregnancy and baby apps in New Zealand. Whānau Āwhina Plunket had about 260 branded searches, while BabyCentre had 20. Whānau Āwhina Plunket made up 24.8% of all pregnancy and baby app searches we track, and BabyCentre accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about pregnancy and baby apps, Whānau Āwhina Plunket appeared in three of the five answers and BabyCentre in none.
Who do people search for more?
Whānau Āwhina Plunket, about 13 searches for every 1 for BabyCentre
Who does AI mention more?
Whānau Āwhina Plunket, mentioned in 3 of 5 answers, BabyCentre in 0
Who does AI recommend more?
Whānau Āwhina Plunket, the only one of the two named
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Top pregnancy and baby apps in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Whānau Āwhina Plunket was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. BabyCentre did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Whānau Āwhina Plunket3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pregnancy+3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Tuku Iho2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Huckleberry1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
The Bump0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
BabyCentre0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pregnancy and baby apps
5 answers
Asked ChatGPT
“Which pregnancy or baby app should I use in New Zealand?”
Asked ChatGPT
“What are the best pregnancy and baby apps in New Zealand?”
Asked ChatGPT
“What's the best pregnancy or baby app in New Zealand for new parents?”
Searched Google, AI Overview
“parenting app nz”
Searched Google, AI Overview
“baby sleep app”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is BabyCentre or Whānau Āwhina Plunket more popular in search?
This chart shows how often people search Google for BabyCentre and Whānau Āwhina Plunket by name. Each line represents a brand's share of searches for all six pregnancy and baby apps we track, month by month, from searches in New Zealand.
Share of searches by month for Whānau Āwhina Plunket, BabyCentre. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tuku Iho | Whānau Āwhina Plunket | Pregnancy+ | Huckleberry | The Bump | BabyCentre |
|---|---|---|---|---|---|---|
| Oct 2025 | 13.8% | 26.3% | 18.8% | 13.8% | 26.3% | 1.3% |
| Nov 2025 | 11% | 39% | 14.6% | 13.4% | 20.7% | 1.2% |
| Dec 2025 | 8.5% | 28.8% | 25.4% | 15.3% | 18.6% | 3.4% |
| Jan 2026 | 11.4% | 32.9% | 19% | 13.9% | 21.5% | 1.3% |
| Feb 2026 | 20% | 30% | 14.3% | 15.7% | 15.7% | 4.3% |
| Mar 2026 | 18.7% | 28.6% | 16.5% | 12.1% | 23.1% | 1.1% |
| Apr 2026 | 17.5% | 27% | 19% | 17.5% | 17.5% | 1.6% |
| May 2026 | 29.5% | 23.9% | 17% | 12.5% | 15.9% | 1.1% |
| Jun 2026 | 25.6% | 25.6% | 18.3% | 8.5% | 20.7% | 1.2% |
| Jul 2026 | 27.4% | 22.1% | 23.2% | 11.6% | 14.7% | 1.1% |
| Aug 2026 | 28.9% | 28.9% | 16.7% | 12.2% | 12.2% | 1.1% |
| Sep 2026 | 37.1% | 24.8% | 15.2% | 10.5% | 10.5% | 1.9% |
How has the BabyCentre and Whānau Āwhina Plunket comparison changed over the last 12 months?
3 findings
- Whānau Āwhina Plunket was ahead of BabyCentre in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BabyCentre’s share of searches among pregnancy and baby apps in New Zealand moved from 1.3% to 1.9%, and its estimated monthly branded searches moved from 10 to 20.
- Across the 12 months ending September 2026, Whānau Āwhina Plunket’s share of searches among pregnancy and baby apps in New Zealand moved from 26.3% to 24.8%, and its estimated monthly branded searches moved from 210 to 260.
How did search popularity change for New Zealand pregnancy and baby apps in September 2026?
2 changes
In September 2026, BabyCentre gained share of searches among pregnancy and baby apps in New Zealand, from 1.1% to 1.9%.
In September 2026, Whānau Āwhina Plunket lost share of searches among pregnancy and baby apps in New Zealand, from 28.9% to 24.8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using BabyCentre’s and Whānau Āwhina Plunket’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
BabyCentre
1 branded search term
- babycentre
Whānau Āwhina Plunket
1 branded search term
- whanau awhina plunket
Other head-to-heads among pregnancy and baby apps
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