The Bump vs Tuku Iho:Which is more popular?
In September 2026, Tuku Iho had more branded searches than The Bump among pregnancy and baby apps in New Zealand. Tuku Iho had about 390 branded searches, while The Bump had 110. Tuku Iho made up 37.1% of all pregnancy and baby app searches we track, and The Bump accounted for 10.5%. When we asked ChatGPT and Google AI Overviews about pregnancy and baby apps, Tuku Iho appeared in two of the five answers and The Bump in none.
Who do people search for more?
Tuku Iho, about 4 searches for every 1 for The Bump
Who does AI mention more?
Tuku Iho, mentioned in 2 of 5 answers, The Bump in 0
Who does AI recommend more?
Tuku Iho, the only one of the two named
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Top pregnancy and baby apps in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Tuku Iho was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. The Bump did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Whānau Āwhina Plunket3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pregnancy+3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Tuku Iho2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Huckleberry1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
The Bump0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
BabyCentre0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pregnancy and baby apps
5 answers
Asked ChatGPT
“Which pregnancy or baby app should I use in New Zealand?”
Asked ChatGPT
“What are the best pregnancy and baby apps in New Zealand?”
Asked ChatGPT
“What's the best pregnancy or baby app in New Zealand for new parents?”
Searched Google, AI Overview
“parenting app nz”
Searched Google, AI Overview
“baby sleep app”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is The Bump or Tuku Iho more popular in search?
This chart shows how often people search Google for The Bump and Tuku Iho by name. Each line represents a brand's share of searches for all six pregnancy and baby apps we track, month by month, from searches in New Zealand.
Share of searches by month for Tuku Iho, The Bump. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tuku Iho | Whānau Āwhina Plunket | Pregnancy+ | Huckleberry | The Bump | BabyCentre |
|---|---|---|---|---|---|---|
| Oct 2025 | 13.8% | 26.3% | 18.8% | 13.8% | 26.3% | 1.3% |
| Nov 2025 | 11% | 39% | 14.6% | 13.4% | 20.7% | 1.2% |
| Dec 2025 | 8.5% | 28.8% | 25.4% | 15.3% | 18.6% | 3.4% |
| Jan 2026 | 11.4% | 32.9% | 19% | 13.9% | 21.5% | 1.3% |
| Feb 2026 | 20% | 30% | 14.3% | 15.7% | 15.7% | 4.3% |
| Mar 2026 | 18.7% | 28.6% | 16.5% | 12.1% | 23.1% | 1.1% |
| Apr 2026 | 17.5% | 27% | 19% | 17.5% | 17.5% | 1.6% |
| May 2026 | 29.5% | 23.9% | 17% | 12.5% | 15.9% | 1.1% |
| Jun 2026 | 25.6% | 25.6% | 18.3% | 8.5% | 20.7% | 1.2% |
| Jul 2026 | 27.4% | 22.1% | 23.2% | 11.6% | 14.7% | 1.1% |
| Aug 2026 | 28.9% | 28.9% | 16.7% | 12.2% | 12.2% | 1.1% |
| Sep 2026 | 37.1% | 24.8% | 15.2% | 10.5% | 10.5% | 1.9% |
How has the The Bump and Tuku Iho comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: Tuku Iho took it in February 2026, The Bump took it in March 2026, Tuku Iho took it in May 2026.
- Across the 12 months ending September 2026, The Bump’s share of searches among pregnancy and baby apps in New Zealand moved from 26.3% to 10.5%, and its estimated monthly branded searches moved from 210 to 110.
- Across the 12 months ending September 2026, Tuku Iho’s share of searches among pregnancy and baby apps in New Zealand moved from 13.8% to 37.1%, and its estimated monthly branded searches moved from 110 to 390.
How did search popularity change for New Zealand pregnancy and baby apps in September 2026?
2 changes
In September 2026, Tuku Iho gained share of searches among pregnancy and baby apps in New Zealand, from 28.9% to 37.1%.
In September 2026, The Bump lost share of searches among pregnancy and baby apps in New Zealand, from 12.2% to 10.5%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using The Bump’s and Tuku Iho’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among pregnancy and baby apps
- Tuku Iho vs Whānau Āwhina Plunket: compare popularity
- Tuku Iho vs Pregnancy+: compare popularity
- Tuku Iho vs Huckleberry: compare popularity
- Whānau Āwhina Plunket vs Pregnancy+: compare popularity
- Whānau Āwhina Plunket vs Huckleberry: compare popularity
- Whānau Āwhina Plunket vs The Bump: compare popularity
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