Brandwave

How popular isHuckleberry?

In September 2026, people searched for Huckleberry by name about 110 times in New Zealand, about the same as the previous year. These searches made up 10.5% of all New Zealand pregnancy and baby app searches, placing Huckleberry fourth out of six apps. When we asked both ChatGPT and Google AI Overviews about pregnancy and baby apps, Huckleberry appeared in one of the five answers.

Search and AI answers in September 2026

Huckleberry is the fourth most searched of 6 competitors and not listed in any AI answer.

  1. Tuku IhoShare of searches 37.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  2. Whānau Āwhina PlunketShare of searches 24.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. Pregnancy+Share of searches 15.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  4. HuckleberryShare of searches 10.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
  5. The BumpShare of searches 10.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top pregnancy and baby apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Huckleberry was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Pregnancy+1st
  2. Tuku Iho2nd
  3. Whānau Āwhina Plunket3rd
  4. Huckleberry–
  5. The Bump–
  6. BabyCentre–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Whānau Āwhina Plunket3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pregnancy+3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tuku Iho2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Huckleberry1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The Bump0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BabyCentre0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pregnancy and baby apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which pregnancy and baby apps compete with Huckleberry?

Huckleberry against pregnancy and baby apps in New Zealand, by month

Share of searches by month for Tuku Iho, Whānau Āwhina Plunket, Pregnancy+, Huckleberry, The Bump. The figures are in the table below the chart.

View monthly share of searches table
MonthTuku IhoWhānau Āwhina PlunketPregnancy+HuckleberryThe BumpBabyCentre
Oct 202513.8%26.3%18.8%13.8%26.3%1.3%
Nov 202511%39%14.6%13.4%20.7%1.2%
Dec 20258.5%28.8%25.4%15.3%18.6%3.4%
Jan 202611.4%32.9%19%13.9%21.5%1.3%
Feb 202620%30%14.3%15.7%15.7%4.3%
Mar 202618.7%28.6%16.5%12.1%23.1%1.1%
Apr 202617.5%27%19%17.5%17.5%1.6%
May 202629.5%23.9%17%12.5%15.9%1.1%
Jun 202625.6%25.6%18.3%8.5%20.7%1.2%
Jul 202627.4%22.1%23.2%11.6%14.7%1.1%
Aug 202628.9%28.9%16.7%12.2%12.2%1.1%
Sep 202637.1%24.8%15.2%10.5%10.5%1.9%

  1. 1.Tuku Iho

    37.1%

    Held 1st. 390 estimated branded searches, +50% vs prior month. Share +8.3 points.

  2. 2.Whānau Āwhina Plunket

    24.8%

    Held 2nd. 260 estimated branded searches, 0% vs prior month. Share -4.1 points.

  3. 3.Pregnancy+

    15.2%

    Held 3rd. 160 estimated branded searches, +6.7% vs prior month. Share -1.4 points.

  4. 4.Huckleberry

    10.5%

    Held 4th. 110 estimated branded searches, 0% vs prior month. Share -1.7 points.

  5. 5.The Bump

    10.5%

    Held 5th. 110 estimated branded searches, 0% vs prior month. Share -1.7 points.

  6. 6.BabyCentre

    1.9%

    Held 6th. 20 estimated branded searches, +100% vs prior month. Share +0.8 points.

Compare popularity between Huckleberry and its closest rivals

Every comparison with Huckleberry

4 comparisons

How has branded search demand for Huckleberry changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Huckleberry in New Zealand held steady at 110.
  • Across the 12 months ending September 2026, Huckleberry’s share of searches among pregnancy and baby apps in New Zealand decreased from 13.8% to 10.5%.
  • Across the 12 months ending September 2026, Huckleberry’s share of searches among pregnancy and baby apps in New Zealand peaked at 17.5% in April 2026 and was lowest at 8.5% in June 2026.

How did search popularity change for New Zealand pregnancy and baby apps in September 2026?

6 changes

  1. In September 2026, Tuku Iho gained share of searches among pregnancy and baby apps in New Zealand, from 28.9% to 37.1%.

  2. In September 2026, BabyCentre gained share of searches among pregnancy and baby apps in New Zealand, from 1.1% to 1.9%.

  3. In September 2026, Whānau Āwhina Plunket lost share of searches among pregnancy and baby apps in New Zealand, from 28.9% to 24.8%.

  4. In September 2026, Huckleberry lost share of searches among pregnancy and baby apps in New Zealand, from 12.2% to 10.5%.

  5. In September 2026, The Bump lost share of searches among pregnancy and baby apps in New Zealand, from 12.2% to 10.5%.

  6. In September 2026, Pregnancy+ lost share of searches among pregnancy and baby apps in New Zealand, from 16.7% to 15.2%.

How are Huckleberry’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Huckleberry’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • huckleberry app

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How the Brand Demand Index is measured

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