Huckleberry vs Tuku Iho:Which is more popular?
In September 2026, Tuku Iho had more branded searches than Huckleberry among pregnancy and baby apps in New Zealand. Tuku Iho had about 390 branded searches, while Huckleberry had 110. Tuku Iho made up 37.1% of all pregnancy and baby app searches we track, and Huckleberry accounted for 10.5%. When we asked ChatGPT and Google AI Overviews about pregnancy and baby apps, Tuku Iho appeared in two of the five answers and Huckleberry in one. Tuku Iho was mentioned before Huckleberry in every answer that named either.
Who do people search for more?
Tuku Iho, about 4 searches for every 1 for Huckleberry
Who does AI mention more?
Tuku Iho, mentioned in 2 of 5 answers, Huckleberry in 1
Who does AI recommend more?
Tuku Iho, named ahead of Huckleberry in 2 of 2 answers
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Top pregnancy and baby apps in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Tuku Iho was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Huckleberry was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Tuku Iho was listed before Huckleberry in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Whānau Āwhina Plunket3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pregnancy+3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Tuku Iho2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Huckleberry1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
The Bump0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
BabyCentre0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pregnancy and baby apps
5 answers
Asked ChatGPT
“Which pregnancy or baby app should I use in New Zealand?”
Asked ChatGPT
“What are the best pregnancy and baby apps in New Zealand?”
Asked ChatGPT
“What's the best pregnancy or baby app in New Zealand for new parents?”
Searched Google, AI Overview
“parenting app nz”
Searched Google, AI Overview
“baby sleep app”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Huckleberry or Tuku Iho more popular in search?
This chart shows how often people search Google for Huckleberry and Tuku Iho by name. Each line represents a brand's share of searches for all six pregnancy and baby apps we track, month by month, from searches in New Zealand.
Share of searches by month for Tuku Iho, Huckleberry. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tuku Iho | Whānau Āwhina Plunket | Pregnancy+ | Huckleberry | The Bump | BabyCentre |
|---|---|---|---|---|---|---|
| Oct 2025 | 13.8% | 26.3% | 18.8% | 13.8% | 26.3% | 1.3% |
| Nov 2025 | 11% | 39% | 14.6% | 13.4% | 20.7% | 1.2% |
| Dec 2025 | 8.5% | 28.8% | 25.4% | 15.3% | 18.6% | 3.4% |
| Jan 2026 | 11.4% | 32.9% | 19% | 13.9% | 21.5% | 1.3% |
| Feb 2026 | 20% | 30% | 14.3% | 15.7% | 15.7% | 4.3% |
| Mar 2026 | 18.7% | 28.6% | 16.5% | 12.1% | 23.1% | 1.1% |
| Apr 2026 | 17.5% | 27% | 19% | 17.5% | 17.5% | 1.6% |
| May 2026 | 29.5% | 23.9% | 17% | 12.5% | 15.9% | 1.1% |
| Jun 2026 | 25.6% | 25.6% | 18.3% | 8.5% | 20.7% | 1.2% |
| Jul 2026 | 27.4% | 22.1% | 23.2% | 11.6% | 14.7% | 1.1% |
| Aug 2026 | 28.9% | 28.9% | 16.7% | 12.2% | 12.2% | 1.1% |
| Sep 2026 | 37.1% | 24.8% | 15.2% | 10.5% | 10.5% | 1.9% |
How has the Huckleberry and Tuku Iho comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Tuku Iho took it in February 2026.
- Across the 12 months ending September 2026, Huckleberry’s share of searches among pregnancy and baby apps in New Zealand moved from 13.8% to 10.5%, and its estimated monthly branded searches held steady at 110.
- Across the 12 months ending September 2026, Tuku Iho’s share of searches among pregnancy and baby apps in New Zealand moved from 13.8% to 37.1%, and its estimated monthly branded searches moved from 110 to 390.
How did search popularity change for New Zealand pregnancy and baby apps in September 2026?
2 changes
In September 2026, Tuku Iho gained share of searches among pregnancy and baby apps in New Zealand, from 28.9% to 37.1%.
In September 2026, Huckleberry lost share of searches among pregnancy and baby apps in New Zealand, from 12.2% to 10.5%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Huckleberry’s and Tuku Iho’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Huckleberry
1 branded search term
- huckleberry app
Tuku Iho
1 branded search term
- tuku iho
Other head-to-heads among pregnancy and baby apps
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