BabyCentre vs Huckleberry:Which is more popular?
In September 2026, Huckleberry had more branded searches than BabyCentre among pregnancy and baby apps in New Zealand. Huckleberry had about 110 branded searches, while BabyCentre had 20. Huckleberry made up 10.5% of all pregnancy and baby app searches we track, and BabyCentre accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about pregnancy and baby apps, Huckleberry appeared in one of the five answers and BabyCentre in none.
Who do people search for more?
Huckleberry, about 6 searches for every 1 for BabyCentre
Who does AI mention more?
Huckleberry, mentioned in 1 of 5 answers, BabyCentre in 0
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Top pregnancy and baby apps in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Huckleberry was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. BabyCentre did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Whānau Āwhina Plunket3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pregnancy+3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Tuku Iho2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Huckleberry1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
The Bump0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
BabyCentre0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pregnancy and baby apps
5 answers
Asked ChatGPT
“Which pregnancy or baby app should I use in New Zealand?”
Asked ChatGPT
“What are the best pregnancy and baby apps in New Zealand?”
Asked ChatGPT
“What's the best pregnancy or baby app in New Zealand for new parents?”
Searched Google, AI Overview
“parenting app nz”
Searched Google, AI Overview
“baby sleep app”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is BabyCentre or Huckleberry more popular in search?
This chart shows how often people search Google for BabyCentre and Huckleberry by name. Each line represents a brand's share of searches for all six pregnancy and baby apps we track, month by month, from searches in New Zealand.
Share of searches by month for Huckleberry, BabyCentre. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tuku Iho | Whānau Āwhina Plunket | Pregnancy+ | Huckleberry | The Bump | BabyCentre |
|---|---|---|---|---|---|---|
| Oct 2025 | 13.8% | 26.3% | 18.8% | 13.8% | 26.3% | 1.3% |
| Nov 2025 | 11% | 39% | 14.6% | 13.4% | 20.7% | 1.2% |
| Dec 2025 | 8.5% | 28.8% | 25.4% | 15.3% | 18.6% | 3.4% |
| Jan 2026 | 11.4% | 32.9% | 19% | 13.9% | 21.5% | 1.3% |
| Feb 2026 | 20% | 30% | 14.3% | 15.7% | 15.7% | 4.3% |
| Mar 2026 | 18.7% | 28.6% | 16.5% | 12.1% | 23.1% | 1.1% |
| Apr 2026 | 17.5% | 27% | 19% | 17.5% | 17.5% | 1.6% |
| May 2026 | 29.5% | 23.9% | 17% | 12.5% | 15.9% | 1.1% |
| Jun 2026 | 25.6% | 25.6% | 18.3% | 8.5% | 20.7% | 1.2% |
| Jul 2026 | 27.4% | 22.1% | 23.2% | 11.6% | 14.7% | 1.1% |
| Aug 2026 | 28.9% | 28.9% | 16.7% | 12.2% | 12.2% | 1.1% |
| Sep 2026 | 37.1% | 24.8% | 15.2% | 10.5% | 10.5% | 1.9% |
How has the BabyCentre and Huckleberry comparison changed over the last 12 months?
3 findings
- Huckleberry was ahead of BabyCentre in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BabyCentre’s share of searches among pregnancy and baby apps in New Zealand moved from 1.3% to 1.9%, and its estimated monthly branded searches moved from 10 to 20.
- Across the 12 months ending September 2026, Huckleberry’s share of searches among pregnancy and baby apps in New Zealand moved from 13.8% to 10.5%, and its estimated monthly branded searches held steady at 110.
How did search popularity change for New Zealand pregnancy and baby apps in September 2026?
2 changes
In September 2026, BabyCentre gained share of searches among pregnancy and baby apps in New Zealand, from 1.1% to 1.9%.
In September 2026, Huckleberry lost share of searches among pregnancy and baby apps in New Zealand, from 12.2% to 10.5%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using BabyCentre’s and Huckleberry’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
BabyCentre
1 branded search term
- babycentre
Huckleberry
1 branded search term
- huckleberry app
Other head-to-heads among pregnancy and baby apps
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