BabyBjörn vs Jengo:Which is more popular?
In September 2026, BabyBjörn had more branded searches than Jengo among baby bassinet brands in New Zealand. BabyBjörn had about 640 branded searches, while Jengo had 30. BabyBjörn made up 5.7% of all baby bassinet brand searches we track, and Jengo accounted for 0.27%. When we asked ChatGPT and Google AI Overviews about baby bassinet brands, Jengo appeared in three of the five answers and BabyBjörn in none.
Who do people search for more?
BabyBjörn, about 21 searches for every 1 for Jengo
Who does AI mention more?
Jengo, mentioned in 3 of 5 answers, BabyBjörn in 0
Who does AI recommend more?
Jengo, the only one of the two named
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Top baby bassinet brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Jengo was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. BabyBjörn did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Maxi-Cosi3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Jengo3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
BabyRest2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Edwards & Co0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nuna0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- BabyBjörn0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Phil & Teds0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about baby bassinet brands
5 answers
Asked ChatGPT
“Which baby bassinet brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best baby bassinet brands in New Zealand?”
Asked ChatGPT
“What's the best baby bassinet brand in New Zealand for newborn sleep?”
Searched Google, AI Overview
“portable bassinet nz”
Searched Google, AI Overview
“baby bassinet brands nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is BabyBjörn or Jengo more popular in search?
This chart shows how often people search Google for BabyBjörn and Jengo by name. Each line represents a brand's share of searches for all seven baby bassinet brands we track, month by month, from searches in New Zealand.
Share of searches by month for BabyBjörn, Jengo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Edwards & Co | Maxi-Cosi | Nuna | BabyBjörn | Phil & Teds | BabyRest | Jengo |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 49.9% | 26.5% | 11.3% | 5.1% | 6.3% | 0.61% | 0.26% |
| Nov 2025 | 49.2% | 28.5% | 10.9% | 4.4% | 6% | 0.75% | 0.25% |
| Dec 2025 | 48.5% | 30.8% | 9% | 4.4% | 6.1% | 0.72% | 0.41% |
| Jan 2026 | 49.8% | 27.8% | 11% | 4.6% | 6.1% | 0.59% | 0.17% |
| Feb 2026 | 46.1% | 31.3% | 12.5% | 3.5% | 5.7% | 0.87% | 0.19% |
| Mar 2026 | 47% | 29.2% | 13% | 3.9% | 5.8% | 0.73% | 0.32% |
| Apr 2026 | 45.3% | 31.6% | 12.5% | 5% | 4.6% | 0.67% | 0.38% |
| May 2026 | 44.2% | 32.5% | 12% | 4.7% | 5.4% | 0.83% | 0.37% |
| Jun 2026 | 48.5% | 26.9% | 13.4% | 4.8% | 4.9% | 1.2% | 0.34% |
| Jul 2026 | 42.7% | 29.8% | 14.3% | 4.9% | 6.4% | 1.5% | 0.36% |
| Aug 2026 | 45.6% | 30.6% | 12.6% | 4.6% | 4.6% | 1.7% | 0.39% |
| Sep 2026 | 35.2% | 35.2% | 17.1% | 5.7% | 5.3% | 1.3% | 0.27% |
How has the BabyBjörn and Jengo comparison changed over the last 12 months?
3 findings
- BabyBjörn was ahead of Jengo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BabyBjörn’s share of searches among baby bassinet brands in New Zealand moved from 5.1% to 5.7%, and its estimated monthly branded searches moved from 580 to 640.
- Across the 12 months ending September 2026, Jengo’s share of searches among baby bassinet brands in New Zealand moved from 0.26% to 0.27%, and its estimated monthly branded searches held steady at 30.
How did search popularity change for New Zealand baby bassinet brands in September 2026?
1 change
In September 2026, BabyBjörn overtook Phil & Teds to rank 4th among baby bassinet brands in New Zealand, with 5.7% of the searches.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using BabyBjörn’s and Jengo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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