Atticus Legal vs The Legal Stuff:Which is more popular in New Zealand?
In October 2026, The Legal Stuff had more branded searches than Atticus Legal among Hamilton law firms in New Zealand. The Legal Stuff had about 390 branded searches, while Atticus Legal had 110. The Legal Stuff made up 19.3% of all Hamilton law firm searches we track, and Atticus Legal accounted for 5.4%. When we asked ChatGPT and Google AI Overviews about Hamilton law firms, both Atticus Legal and The Legal Stuff appeared in all four answers. Atticus Legal was mentioned before The Legal Stuff in two out of three answers.
Who do people search for more?
The Legal Stuff, about 4 searches for every 1 for Atticus Legal
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Atticus Legal, named ahead of The Legal Stuff in 2 of 3 answers
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Top Hamilton law firms in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, both Atticus Legal and The Legal Stuff showed up in all four answers. Atticus Legal was listed before The Legal Stuff in two of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- The Legal Stuff4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Atticus Legal4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Norris Ward McKinnon3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Sharma Law3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
DTI Lawyers0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Grayson Clements0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
KJ Law0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about Hamilton law firms
4 answers
Asked ChatGPT
“Which law firm should I hire in Hamilton, New Zealand?”
Asked ChatGPT
“What are the best law firms in Hamilton, New Zealand?”
Asked ChatGPT
“What's the best law firm in Hamilton, New Zealand for legal advice?”
Searched Google, AI Overview
“lawyer hamilton”
Searched Google, AI Overview
“family lawyer hamilton”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Atticus Legal or The Legal Stuff more popular in search?
This chart shows how often people search Google for Atticus Legal and The Legal Stuff by name. Each line represents a brand's share of searches for all seven Hamilton law firms we track, month by month, from searches in New Zealand.
Share of searches by month for The Legal Stuff, Atticus Legal. The figures are in the table below the chart.
View monthly share of searches table
| Month | Norris Ward McKinnon | The Legal Stuff | DTI Lawyers | Grayson Clements | Sharma Law | Atticus Legal | KJ Law |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 35.5% | 15.8% | 16.7% | 10.8% | 6.9% | 8.4% | 5.9% |
| Dec 2025 | 35.8% | 23.6% | 11.5% | 9.1% | 6.7% | 8.5% | 4.8% |
| Jan 2026 | 37.3% | 20.3% | 11.4% | 7.6% | 8.9% | 8.9% | 5.7% |
| Feb 2026 | 37.1% | 16.5% | 14.9% | 7.7% | 10.8% | 8.8% | 4.1% |
| Mar 2026 | 37.8% | 16.7% | 14.6% | 8.2% | 11.2% | 7.3% | 4.3% |
| Apr 2026 | 36% | 19.5% | 13.4% | 7.9% | 10.4% | 8.5% | 4.3% |
| May 2026 | 39.1% | 21.2% | 13% | 7.1% | 7.6% | 7.6% | 4.3% |
| Jun 2026 | 36.9% | 24.6% | 14.4% | 7.7% | 5.6% | 7.2% | 3.6% |
| Jul 2026 | 31.9% | 25.9% | 15.7% | 8.1% | 7.6% | 7.6% | 3.2% |
| Aug 2026 | 38.8% | 17.2% | 18.9% | 10.1% | 6.2% | 6.2% | 2.6% |
| Sep 2026 | 35.8% | 19.4% | 17.9% | 7.5% | 8.5% | 7% | 4% |
| Oct 2026 | 43.6% | 19.3% | 13.9% | 7.9% | 6.9% | 5.4% | 3% |
How has branded search for Atticus Legal and The Legal Stuff changed in New Zealand over the last 12 months?
3 findings
- The Legal Stuff was ahead of Atticus Legal in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Atticus Legal’s share of searches among Hamilton law firms in New Zealand moved from 8.4% to 5.4%, and its estimated monthly branded searches moved from 170 to 110.
- Across the 12 months ending October 2026, The Legal Stuff’s share of searches among Hamilton law firms in New Zealand moved from 15.8% to 19.3%, and its estimated monthly branded searches moved from 320 to 390.
How did search popularity change for New Zealand Hamilton law firms in October 2026?
2 changes
In October 2026, Atticus Legal lost share of searches among Hamilton law firms in New Zealand, from 7% to 5.4%.
Estimated monthly branded searches for The Legal Stuff in New Zealand rose 21.9% over 12 measured months, from 320 to 390 in October 2026.
How are Atticus Legal’s and The Legal Stuff’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Atticus Legal’s and The Legal Stuff’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Atticus Legal
1 branded search term
- atticus legal
The Legal Stuff
1 branded search term
- the legal stuff
Other head-to-heads among Hamilton law firms
- Norris Ward McKinnon vs The Legal Stuff: compare popularity
- Norris Ward McKinnon vs DTI Lawyers: compare popularity
- Norris Ward McKinnon vs Grayson Clements: compare popularity
- Norris Ward McKinnon vs Sharma Law: compare popularity
- The Legal Stuff vs DTI Lawyers: compare popularity
- The Legal Stuff vs Grayson Clements: compare popularity
Put your own brand in this comparison
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