Atticus Legal vs Sharma Law:Which is more popular in New Zealand?
In October 2026, Sharma Law had more branded searches than Atticus Legal among Hamilton law firms in New Zealand. Sharma Law had about 140 branded searches, while Atticus Legal had 110. Sharma Law made up 6.9% of all Hamilton law firm searches we track, and Atticus Legal accounted for 5.4%. When we asked ChatGPT and Google AI Overviews about Hamilton law firms, Atticus Legal appeared in all four answers and Sharma Law in three. Atticus Legal was mentioned before Sharma Law in every answer.
Who do people search for more?
Sharma Law, about 27% more searches than Atticus Legal
Who does AI mention more?
Atticus Legal, mentioned in every answer we collected
Who does AI recommend more?
Atticus Legal, named ahead of Sharma Law in every answer
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Top Hamilton law firms in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Atticus Legal appeared in all four answers. Sharma Law was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Atticus Legal was listed before Sharma Law in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
The Legal Stuff4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Atticus Legal4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Norris Ward McKinnon3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Sharma Law3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
DTI Lawyers0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Grayson Clements0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
KJ Law0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about Hamilton law firms
4 answers
Asked ChatGPT
“Which law firm should I hire in Hamilton, New Zealand?”
Asked ChatGPT
“What are the best law firms in Hamilton, New Zealand?”
Asked ChatGPT
“What's the best law firm in Hamilton, New Zealand for legal advice?”
Searched Google, AI Overview
“lawyer hamilton”
Searched Google, AI Overview
“family lawyer hamilton”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Atticus Legal or Sharma Law more popular in search?
This chart shows how often people search Google for Atticus Legal and Sharma Law by name. Each line represents a brand's share of searches for all seven Hamilton law firms we track, month by month, from searches in New Zealand.
Share of searches by month for Sharma Law, Atticus Legal. The figures are in the table below the chart.
View monthly share of searches table
| Month | Norris Ward McKinnon | The Legal Stuff | DTI Lawyers | Grayson Clements | Sharma Law | Atticus Legal | KJ Law |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 35.5% | 15.8% | 16.7% | 10.8% | 6.9% | 8.4% | 5.9% |
| Dec 2025 | 35.8% | 23.6% | 11.5% | 9.1% | 6.7% | 8.5% | 4.8% |
| Jan 2026 | 37.3% | 20.3% | 11.4% | 7.6% | 8.9% | 8.9% | 5.7% |
| Feb 2026 | 37.1% | 16.5% | 14.9% | 7.7% | 10.8% | 8.8% | 4.1% |
| Mar 2026 | 37.8% | 16.7% | 14.6% | 8.2% | 11.2% | 7.3% | 4.3% |
| Apr 2026 | 36% | 19.5% | 13.4% | 7.9% | 10.4% | 8.5% | 4.3% |
| May 2026 | 39.1% | 21.2% | 13% | 7.1% | 7.6% | 7.6% | 4.3% |
| Jun 2026 | 36.9% | 24.6% | 14.4% | 7.7% | 5.6% | 7.2% | 3.6% |
| Jul 2026 | 31.9% | 25.9% | 15.7% | 8.1% | 7.6% | 7.6% | 3.2% |
| Aug 2026 | 38.8% | 17.2% | 18.9% | 10.1% | 6.2% | 6.2% | 2.6% |
| Sep 2026 | 35.8% | 19.4% | 17.9% | 7.5% | 8.5% | 7% | 4% |
| Oct 2026 | 43.6% | 19.3% | 13.9% | 7.9% | 6.9% | 5.4% | 3% |
How has branded search for Atticus Legal and Sharma Law changed in New Zealand over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending October 2026: Sharma Law took it in February 2026, Atticus Legal took it in June 2026, Sharma Law took it in September 2026.
- Across the 12 months ending October 2026, Atticus Legal’s share of searches among Hamilton law firms in New Zealand moved from 8.4% to 5.4%, and its estimated monthly branded searches moved from 170 to 110.
- Across the 12 months ending October 2026, Sharma Law’s share of searches among Hamilton law firms in New Zealand held steady at 6.9%, and its estimated monthly branded searches held steady at 140.
How did search popularity change for New Zealand Hamilton law firms in October 2026?
2 changes
In October 2026, Sharma Law lost share of searches among Hamilton law firms in New Zealand, from 8.5% to 6.9%.
In October 2026, Atticus Legal lost share of searches among Hamilton law firms in New Zealand, from 7% to 5.4%.
How are Atticus Legal’s and Sharma Law’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Atticus Legal’s and Sharma Law’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Atticus Legal
1 branded search term
- atticus legal
Sharma Law
1 branded search term
- sharma law
Other head-to-heads among Hamilton law firms
- Norris Ward McKinnon vs The Legal Stuff: compare popularity
- Norris Ward McKinnon vs DTI Lawyers: compare popularity
- Norris Ward McKinnon vs Grayson Clements: compare popularity
- Norris Ward McKinnon vs Sharma Law: compare popularity
- The Legal Stuff vs DTI Lawyers: compare popularity
- The Legal Stuff vs Grayson Clements: compare popularity
Put your own brand in this comparison
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