ASOS vs Boohoo:Which is more popular by branded search in New Zealand?
In August 2026, ASOS had more branded searches than Boohoo among online fashion retailers in New Zealand. ASOS was estimated to have 30.1K branded searches compared to Boohoo’s 13.2K, and held a 6.8% Share of Search versus Boohoo’s 3%.
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Which is more popular in search, ASOS or Boohoo?
Compare the online fashion stores that ship clothing, shoes and accessories to New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ASOS, Boohoo. The figures are in the table below the chart.
View monthly share of search table
| Month | Shein | Princess Polly | ASOS | The Iconic | Showpo | Boohoo | Stylerunner | Hello Molly | White Fox Boutique |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 65.7% | 9.8% | 5.9% | 6% | 4% | 4.2% | 2.1% | 1.8% | 0.53% |
| Nov 2025 | 57.3% | 12.1% | 6.1% | 9% | 4% | 5.7% | 3.2% | 1.9% | 0.67% |
| Dec 2025 | 61.9% | 11.3% | 5.7% | 8.2% | 3.2% | 3.7% | 3.6% | 1.6% | 0.75% |
| Jan 2026 | 62.4% | 9.4% | 7.3% | 6.9% | 3.9% | 4.2% | 3% | 2.4% | 0.52% |
| Feb 2026 | 61.4% | 9.7% | 7.3% | 6.8% | 4% | 4.3% | 2.9% | 3% | 0.51% |
| Mar 2026 | 62.9% | 9.8% | 6.1% | 6.8% | 3.8% | 3.7% | 3.2% | 3.1% | 0.6% |
| Apr 2026 | 62.7% | 9.7% | 7.3% | 7% | 3.2% | 3.6% | 3% | 2.9% | 0.52% |
| May 2026 | 63.4% | 10.2% | 6.3% | 7.1% | 3.3% | 3.7% | 2.6% | 2.9% | 0.53% |
| Jun 2026 | 67.1% | 9% | 5.7% | 6.6% | 3% | 3% | 2.9% | 2.2% | 0.58% |
| Jul 2026 | 65.5% | 8.5% | 7.8% | 6.3% | 3.4% | 3.1% | 2.7% | 2.1% | 0.56% |
| Aug 2026 | 65.9% | 9% | 6.8% | 6.8% | 3.7% | 3% | 2.4% | 1.9% | 0.55% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the ASOS and Boohoo comparison changed over the last 12 months?
3 findings
- ASOS was ahead of Boohoo in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ASOS’s estimated Share of Search among online fashion retailers in New Zealand moved from 5.9% to 6.8%, and its estimated monthly branded searches moved from 29.7K to 30.1K.
- Across the 11 months ending August 2026, Boohoo’s estimated Share of Search among online fashion retailers in New Zealand moved from 4.2% to 3%, and its estimated monthly branded searches moved from 21K to 13.2K.
How did search popularity change for New Zealand online fashion retailers in August 2026?
2 changes
In August 2026, ASOS lost estimated Share of Search among online fashion retailers in New Zealand, from 7.8% to 6.8%.
Estimated monthly branded searches for Boohoo in New Zealand fell 37% over 11 measured months, from 21K to 13.2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using ASOS’s and Boohoo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ASOS
24 branded search terms
- asos
- asos aus
- asos boots
- asos clothing
- asos coat
- asos com
- asos curve
- asos curve nz
- asos design
- asos dresses
- asos dresses for weddings
- asos gb
- asos glitter dress
- asos maxi dress
- asos maxi skirt
- asos near me
- asos new zealand
- asos nz
- asos online
- asos plus size
- asos shipping nz
- asos tall
- asos topshop
- asos womens clothing
Boohoo
22 branded search terms
- boohoo
- boohoo aus
- boohoo chic
- boohoo clothing
- boohoo curve
- boohoo dresses
- boohoo man
- boohoo man au
- boohoo near me
- boohoo nz
- boohoo nz plus size
- boohoo nz store
- boohoo online
- boohoo plus size
- boohoo shipping nz
- boohoo style
- boohoo style clothing
- boohoo style dresses
- boohoo wedding
- boohoo wedding dress
- nz boohoo
- nz boohoo com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.