How popular isASOS in search?
In August 2026, there were an estimated 30.1K branded searches for ASOS in New Zealand which held steady over the last 11 months. ASOS holds 6.8% estimated Share of Search among New Zealand online fashion retailers and is ranked 3rd of 9 competitors for search popularity.
Shein65.9%
Princess Polly9%ASOS6.8%
The Iconic6.8%
Showpo3.7%
Boohoo3%
Stylerunner2.4%
Hello Molly1.9%
White Fox Boutique0.55%
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Which online fashion retailers compete with ASOS?
Share of Search by month for Shein, Princess Polly, ASOS, The Iconic, Showpo, Boohoo, Stylerunner. The figures are in the table below the chart.
View monthly share of search table
| Month | Shein | Princess Polly | ASOS | The Iconic | Showpo | Boohoo | Stylerunner | Hello Molly | White Fox Boutique |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 65.7% | 9.8% | 5.9% | 6% | 4% | 4.2% | 2.1% | 1.8% | 0.53% |
| Nov 2025 | 57.3% | 12.1% | 6.1% | 9% | 4% | 5.7% | 3.2% | 1.9% | 0.67% |
| Dec 2025 | 61.9% | 11.3% | 5.7% | 8.2% | 3.2% | 3.7% | 3.6% | 1.6% | 0.75% |
| Jan 2026 | 62.4% | 9.4% | 7.3% | 6.9% | 3.9% | 4.2% | 3% | 2.4% | 0.52% |
| Feb 2026 | 61.4% | 9.7% | 7.3% | 6.8% | 4% | 4.3% | 2.9% | 3% | 0.51% |
| Mar 2026 | 62.9% | 9.8% | 6.1% | 6.8% | 3.8% | 3.7% | 3.2% | 3.1% | 0.6% |
| Apr 2026 | 62.7% | 9.7% | 7.3% | 7% | 3.2% | 3.6% | 3% | 2.9% | 0.52% |
| May 2026 | 63.4% | 10.2% | 6.3% | 7.1% | 3.3% | 3.7% | 2.6% | 2.9% | 0.53% |
| Jun 2026 | 67.1% | 9% | 5.7% | 6.6% | 3% | 3% | 2.9% | 2.2% | 0.58% |
| Jul 2026 | 65.5% | 8.5% | 7.8% | 6.3% | 3.4% | 3.1% | 2.7% | 2.1% | 0.56% |
| Aug 2026 | 65.9% | 9% | 6.8% | 6.8% | 3.7% | 3% | 2.4% | 1.9% | 0.55% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 65.9% | 292K | +13.7% | +0.4 points | |
| 2, held 2nd | 9% | 39.9K | +19.8% | +0.5 points | |
| 3, held 3rd | 6.8% | 30.1K | -1.7% | -1 points | |
| 4, held 4th | 6.8% | 29.9K | +21.9% | +0.5 points | |
| 5, held 5th | 3.7% | 16.5K | +22.3% | +0.3 points | |
| 6, held 6th | 3% | 13.2K | +8.1% | -0.1 points | |
| 7, held 7th | 2.4% | 10.6K | +0.09% | -0.3 points | |
| 8, held 8th | 1.9% | 8.6K | +4% | -0.2 points | |
| 9, held 9th | 0.55% | 2.4K | +11% | 0 points |
1.
Shein65.9%
held 1st · 292K estimated branded searches · +13.7% vs prior month · +0.4 points
9%
held 2nd · 39.9K estimated branded searches · +19.8% vs prior month · +0.5 points
3.
6.8%
held 3rd · 30.1K estimated branded searches · -1.7% vs prior month · -1 points
6.8%
held 4th · 29.9K estimated branded searches · +21.9% vs prior month · +0.5 points
5.
Showpo3.7%
held 5th · 16.5K estimated branded searches · +22.3% vs prior month · +0.3 points
6.
Boohoo3%
held 6th · 13.2K estimated branded searches · +8.1% vs prior month · -0.1 points
2.4%
held 7th · 10.6K estimated branded searches · +0.09% vs prior month · -0.3 points
1.9%
held 8th · 8.6K estimated branded searches · +4% vs prior month · -0.2 points
0.55%
held 9th · 2.4K estimated branded searches · +11% vs prior month · 0 points
Compare search popularity between ASOS and its closest rivals
How has branded search demand for ASOS changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for ASOS in New Zealand held steady, from 29.7K to 30.1K.
- Across the 11 months ending August 2026, ASOS’s estimated Share of Search among online fashion retailers in New Zealand increased from 5.9% to 6.8%.
- Across the 11 months ending August 2026, ASOS’s estimated Share of Search among online fashion retailers in New Zealand peaked at 7.8% in July 2026 and was lowest at 5.7% in December 2025.
- Across the 11 months ending August 2026, ASOS rose from 4th to 3rd among online fashion retailers in New Zealand.
How did search popularity change for New Zealand online fashion retailers in August 2026?
6 changes
In August 2026, Princess Polly gained estimated Share of Search among online fashion retailers in New Zealand, from 8.5% to 9%.
In August 2026, ASOS lost estimated Share of Search among online fashion retailers in New Zealand, from 7.8% to 6.8%.
Hello Molly’s estimated Share of Search among online fashion retailers in New Zealand has lost ground for 3 months in a row, from 2.9% to 1.9% in August 2026.
Estimated monthly branded searches for Boohoo in New Zealand fell 37% over 11 measured months, from 21K to 13.2K in August 2026.
Estimated monthly branded searches for Showpo in New Zealand fell 17% over 11 measured months, from 19.8K to 16.5K in August 2026.
Estimated monthly branded searches for Shein in New Zealand fell 11.4% over 11 measured months, from 329K to 292K in August 2026.
How is ASOS measured?
Brandwave collects information about searches that people make online using ASOS’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
24 branded search terms
- asos
- asos aus
- asos boots
- asos clothing
- asos coat
- asos com
- asos curve
- asos curve nz
- asos design
- asos dresses
- asos dresses for weddings
- asos gb
- asos glitter dress
- asos maxi dress
- asos maxi skirt
- asos near me
- asos new zealand
- asos nz
- asos online
- asos plus size
- asos shipping nz
- asos tall
- asos topshop
- asos womens clothing
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Is ASOS your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.