Brandwave

Arrowsmith Law vs Everist Gilchrist Lawyers:Which is more popular in New Zealand?

In October 2026, Arrowsmith Law had more branded searches than Everist Gilchrist Lawyers among Ashburton law firms in New Zealand. Arrowsmith Law had about 50 branded searches, while Everist Gilchrist Lawyers had 10. Arrowsmith Law made up 12.2% of all Ashburton law firm searches we track, and Everist Gilchrist Lawyers accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about Ashburton law firms, Arrowsmith Law appeared in all three answers and Everist Gilchrist Lawyers in two. Arrowsmith Law was mentioned before Everist Gilchrist Lawyers in every answer.

Among Ashburton law firms in New Zealand in October 2026

Who do people search for more?

Arrowsmith Law, about 5 searches for every 1 for Everist Gilchrist Lawyers

Arrowsmith Law 50 searchesEverist Gilchrist Lawyers 10 searches

Who does AI mention more?

Arrowsmith Law, mentioned in every answer we collected

Arrowsmith Law in 3 of 3Everist Gilchrist Lawyers in 2 of 3

Who does AI recommend more?

Arrowsmith Law, named ahead of Everist Gilchrist Lawyers in every answer

Arrowsmith Law first in 3Everist Gilchrist Lawyers never first

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Top Ashburton law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, Arrowsmith Law appeared in all three answers. Everist Gilchrist Lawyers was mentioned in two out of three: in two of the three ChatGPT answers. Arrowsmith Law was listed before Everist Gilchrist Lawyers in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Arrowsmith Law1st
  2. White Fox & Jones2nd
  3. Argyle Welsh Finnigan3rd
  4. RMF Silva4th
  5. Everist Gilchrist Lawyers5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Ashburton law firms

3 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Arrowsmith Law or Everist Gilchrist Lawyers more popular in search?

This chart shows how often people search Google for Arrowsmith Law and Everist Gilchrist Lawyers by name. Each line represents a brand's share of searches for all five Ashburton law firms we track, month by month, from searches in New Zealand.

Arrowsmith Law and Everist Gilchrist Lawyers among Ashburton law firms in New Zealand, by month

Share of searches by month for Arrowsmith Law, Everist Gilchrist Lawyers. The figures are in the table below the chart.

View monthly share of searches table
MonthArgyle Welsh FinniganRMF SilvaArrowsmith LawEverist Gilchrist LawyersWhite Fox & Jones
Nov 202529%48.4%17.7%0%4.8%
Dec 202529%41.9%22.6%1.6%4.8%
Jan 202632.1%42.9%19.6%0%5.4%
Feb 202634.4%45.3%14.1%1.6%4.7%
Mar 202633.8%40%16.9%1.5%7.7%
Apr 202636.4%45.5%11.4%0%6.8%
May 202640%44.4%6.7%2.2%6.7%
Jun 202639.1%45.7%8.7%0%6.5%
Jul 202635.6%44.4%11.1%0%8.9%
Aug 202634.1%45.5%11.4%2.3%6.8%
Sep 202639.1%43.5%10.9%0%6.5%
Oct 202643.9%39%12.2%2.4%2.4%

How has branded search for Arrowsmith Law and Everist Gilchrist Lawyers changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Ashburton law firms in October 2026?

2 changes

  1. In October 2026, Everist Gilchrist Lawyers overtook White Fox & Jones to rank 4th among Ashburton law firms in New Zealand, with 2.4% of the searches.

  2. In October 2026, Arrowsmith Law gained share of searches among Ashburton law firms in New Zealand, from 10.9% to 12.2%.

How are Arrowsmith Law’s and Everist Gilchrist Lawyers’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Arrowsmith Law’s and Everist Gilchrist Lawyers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Arrowsmith Law

1 branded search term

  • arrowsmith law ashburton

Everist Gilchrist Lawyers

1 branded search term

  • everist gilchrist

How the Brand Demand Index is measured

Other head-to-heads among Ashburton law firms

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