Brandwave

Aroha Funerals vs Windsor Funerals:Which is more popular?

In September 2026, Windsor Funerals had more branded searches than Aroha Funerals among Auckland funeral directors in New Zealand. Windsor Funerals had about 480 branded searches, while Aroha Funerals had 390. Windsor Funerals made up 7.5% of all Auckland funeral director searches we track, and Aroha Funerals accounted for 6.1%. When we asked ChatGPT and Google AI Overviews about Auckland funeral directors, Aroha Funerals and Windsor Funerals each appeared in two of the three answers. Windsor Funerals was mentioned before Aroha Funerals in two out of three answers.

Among Auckland funeral directors in New Zealand in September 2026

Who do people search for more?

Windsor Funerals, about 23% more searches than Aroha Funerals

Windsor Funerals 480 searchesAroha Funerals 390 searches

Who does AI mention more?

Both were mentioned in 2 of 3 answers.

Aroha Funerals in 2 of 3Windsor Funerals in 2 of 3

Who does AI recommend more?

Windsor Funerals, named ahead of Aroha Funerals in 2 of 3 answers

Windsor Funerals first in 2Aroha Funerals first in 1

Follow Aroha Funerals vs Windsor Funerals and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top Auckland funeral directors in ChatGPT and Google AI Overviews

In three ChatGPT questions, Aroha Funerals and Windsor Funerals were each mentioned in two out of three: in two of the three ChatGPT answers. Windsor Funerals was listed before Aroha Funerals in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. State of Grace Funerals1st
  2. Windsor Funerals2nd
  3. Tipene Funerals3rd
  4. Aroha Funerals3rd
  5. Davis Funerals5th
  6. Morrison Funeral Directors–
  7. Dil's Funeral Services–
  8. Sibuns–
  9. Simplicity Funerals–
  10. Natural Funerals–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Auckland funeral directors

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Aroha Funerals or Windsor Funerals more popular in search?

This chart shows how often people search Google for Aroha Funerals and Windsor Funerals by name. Each line represents a brand's share of searches for all ten Auckland funeral directors we track, month by month, from searches in New Zealand.

Aroha Funerals and Windsor Funerals among Auckland funeral directors in New Zealand, by month

Share of searches by month for Windsor Funerals, Aroha Funerals. The figures are in the table below the chart.

View monthly share of searches table
MonthMorrison Funeral DirectorsTipene FuneralsDavis FuneralsDil's Funeral ServicesWindsor FuneralsAroha FuneralsSibunsState of Grace FuneralsSimplicity FuneralsNatural Funerals
Oct 202540%12%9.8%12.6%4.4%9.8%7.8%2.9%0.41%0.41%
Nov 202540.4%12%9.8%10.2%4.3%9.8%8.7%3.5%0.83%0.33%
Dec 202535.4%13.4%10.9%13.7%5.9%7.2%9.1%3.2%0.93%0.19%
Jan 202630.7%11.2%11.2%19.7%7.4%9.1%5.7%4%0.76%0.19%
Feb 202638.5%9.4%14%14.5%5.1%9.4%4.8%3.3%0.48%0.48%
Mar 202643%10.6%7.1%13.5%8.7%7.1%5.9%3.1%0.74%0.29%
Apr 202645.1%11.1%7.4%11.5%4.9%9.1%6.8%3.2%0.62%0.31%
May 202650%8.1%9.9%7%4.4%8.1%7.5%3.6%0.97%0.28%
Jun 202636.9%13.5%11%7.8%9%7.3%7.5%6%0.61%0.46%
Jul 202645.6%9.2%9.2%12%5%6.1%7.7%4.1%0.78%0.31%
Aug 202648.4%9.6%7.9%8.5%6.4%7.9%6.5%3.5%0.93%0.4%
Sep 202645.7%11.2%9.2%8.1%7.5%6.1%5.5%5%1.1%0.62%

How has the Aroha Funerals and Windsor Funerals comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Auckland funeral directors in September 2026?

3 changes

  1. In September 2026, Windsor Funerals overtook Aroha Funerals and Sibuns to rank 5th among Auckland funeral directors in New Zealand, with 7.5% of the searches.

  2. In September 2026, Davis Funerals overtook Dil's Funeral Services and Aroha Funerals to rank 3rd among Auckland funeral directors in New Zealand, with 9.2% of the searches.

  3. In September 2026, Aroha Funerals lost share of searches among Auckland funeral directors in New Zealand, from 7.9% to 6.1%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Aroha Funerals’ and Windsor Funerals’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Aroha Funerals

1 branded search term

  • aroha funerals

Windsor Funerals

1 branded search term

  • windsor funerals

How the Brand Demand Index is measured

Other head-to-heads among Auckland funeral directors

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free