Armstrong Barton vs Bullock & Associates:Which is more popular by branded search in New Zealand?
In August 2026, Armstrong Barton had more branded searches than Bullock & Associates among whanganui law firms in New Zealand. Armstrong Barton was estimated to have 260 branded searches compared to Bullock & Associates’ 90, and held a 10.8% Share of Search versus Bullock & Associates’ 3.8%.
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Which is more popular in search, Armstrong Barton or Bullock & Associates?
Compare Whanganui law firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Armstrong Barton, Bullock & Associates. The figures are in the table below the chart.
View monthly share of search table
| Month | Treadwell Gordon | Moore Law | Horsley Christie | Armstrong Barton | Crowley Waugh | Dewhirst Law | Bullock & Associates |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.8% | 20.8% | 11.6% | 10% | 8.1% | 5.4% | 4.2% |
| Nov 2025 | 38.8% | 20% | 11.6% | 10.4% | 6.8% | 6.8% | 5.6% |
| Dec 2025 | 37% | 18% | 12.7% | 11.1% | 9% | 7.4% | 4.8% |
| Jan 2026 | 36.2% | 19.5% | 11.8% | 14.5% | 7.7% | 6.3% | 4.1% |
| Feb 2026 | 35.5% | 24% | 11.5% | 9.7% | 7.8% | 6.5% | 5.1% |
| Mar 2026 | 36% | 20.7% | 11.9% | 10% | 10.7% | 5.4% | 5.4% |
| Apr 2026 | 36.7% | 21.1% | 11% | 8.9% | 11.8% | 4.6% | 5.9% |
| May 2026 | 37% | 23.4% | 9.8% | 8.9% | 10.2% | 4.7% | 6% |
| Jun 2026 | 33.8% | 25.9% | 10.9% | 9.8% | 7.9% | 6.4% | 5.3% |
| Jul 2026 | 31.8% | 27.7% | 12.4% | 8.7% | 7.9% | 5.8% | 5.8% |
| Aug 2026 | 32.1% | 24.6% | 12.9% | 10.8% | 10% | 5.8% | 3.8% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Armstrong Barton and Bullock & Associates comparison changed over the last 12 months?
3 findings
- Armstrong Barton was ahead of Bullock & Associates in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Armstrong Barton’s estimated Share of Search among whanganui law firms in New Zealand moved from 10% to 10.8%, and its estimated monthly branded searches held steady at 260.
- Across the 11 months ending August 2026, Bullock & Associates’ estimated Share of Search among whanganui law firms in New Zealand moved from 4.2% to 3.8%, and its estimated monthly branded searches moved from 110 to 90.
How did search popularity change for New Zealand whanganui law firms in August 2026?
2 changes

In August 2026, Armstrong Barton gained estimated Share of Search among whanganui law firms in New Zealand, from 8.7% to 10.8%.

In August 2026, Bullock & Associates lost estimated Share of Search among whanganui law firms in New Zealand, from 5.8% to 3.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Armstrong Barton’s and Bullock & Associates’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Armstrong Barton
1 branded search term
- armstrong barton
Bullock & Associates
2 branded search terms
- bullock & associates
- bullock and associates

Put your own brand in this comparison
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