Brandwave

Argus Tracking vs Motive:Which is more popular?

In September 2026, Argus Tracking had more branded searches than Motive among fleet management platforms in New Zealand. Argus Tracking had about 880 branded searches, while Motive had 260. Argus Tracking made up 5.6% of all fleet management platform searches we track, and Motive accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about fleet management platforms, Argus Tracking appeared in three of the five answers and Motive in none.

Among fleet management platforms in New Zealand in September 2026

Who do people search for more?

Argus Tracking, about 3 searches for every 1 for Motive

Argus Tracking 880 searchesMotive 260 searches

Who does AI mention more?

Argus Tracking, mentioned in 3 of 5 answers, Motive in 0

Argus Tracking in 3 of 5Motive in 0 of 5

Who does AI recommend more?

Argus Tracking, the only one of the two named

Argus Tracking first in 3Motive never named

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Top fleet management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Argus Tracking was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Motive did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. EROAD1st
  2. Argus Tracking2nd
  3. Teletrac Navman3rd
  4. Cartrack4th
  5. Smartrak5th
  6. Fleetpin6th
  7. Geotab7th
  8. Motive–
  9. Verizon Connect–
  10. Azuga–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Teletrac Navman5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • EROAD4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cartrack4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Argus Tracking3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fleetpin2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smartrak2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Geotab1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Motive0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Verizon Connect0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Azuga0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about fleet management platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Argus Tracking or Motive more popular in search?

This chart shows how often people search Google for Argus Tracking and Motive by name. Each line represents a brand's share of searches for all ten fleet management platforms we track, month by month, from searches in New Zealand.

Argus Tracking and Motive among fleet management platforms in New Zealand, by month

Share of searches by month for Argus Tracking, Motive. The figures are in the table below the chart.

View monthly share of searches table
MonthEROADCartrackFleetpinArgus TrackingTeletrac NavmanSmartrakMotiveGeotabVerizon ConnectAzuga
Oct 202560.6%15.5%6.5%6.5%3.1%4.6%1.7%0.9%0.58%0.06%
Nov 202559.6%14.9%8.1%5.5%3.7%5.5%1.3%0.87%0.5%0.06%
Dec 202560.6%15.1%8%5.7%3.1%4.7%1.4%0.88%0.48%0.08%
Jan 202657.5%18.1%7.6%5.4%4.5%4.5%1.3%0.68%0.53%0%
Feb 202659.1%15.9%8.6%5.8%3.2%4.8%1.4%0.93%0.33%0.07%
Mar 202656%17.7%9.8%6.1%3.7%4.4%1.3%0.86%0.18%0.06%
Apr 202659.7%16.2%8.8%5.9%2.6%4%1.5%0.94%0.27%0.07%
May 202660.3%16.4%8.9%6%2.2%3.3%1.8%0.95%0.27%0.07%
Jun 202657.7%19%8.5%6.5%2.6%2.6%1.7%1.1%0.26%0.13%
Jul 202658.3%19.1%8.6%5.8%3.2%2.1%1.5%1.1%0.33%0.07%
Aug 202657.1%18.6%8.3%6.4%3.1%2.5%2.5%1.1%0.38%0%
Sep 202658.7%18.5%8.3%5.6%3.1%2.5%1.7%1.1%0.38%0.06%

How has the Argus Tracking and Motive comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand fleet management platforms in September 2026?

2 changes

  1. In September 2026, Motive lost share of searches among fleet management platforms in New Zealand, from 2.5% to 1.7%.

  2. In September 2026, Argus Tracking lost share of searches among fleet management platforms in New Zealand, from 6.4% to 5.6%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Argus Tracking’s and Motive’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Argus Tracking

1 branded search term

  • argus tracking

Motive

3 branded search terms

  • motive
  • motive fleet
  • motivefleet

How the Brand Demand Index is measured

Other head-to-heads among fleet management platforms

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