Arai vs Oxford Products:Which is more popular?
In September 2026, Arai had more branded searches than Oxford Products among motorcycle gear brands in New Zealand. Arai had about 320 branded searches, while Oxford Products had 30. Arai made up 5.6% of all motorcycle gear brand searches we track, and Oxford Products accounted for 0.53%. When we asked ChatGPT and Google AI Overviews about motorcycle gear brands, Oxford Products appeared in two of the four answers and Arai in one. Oxford Products was mentioned before Arai in every answer that named either.
Who do people search for more?
Arai, about 11 searches for every 1 for Oxford Products
Who does AI mention more?
Oxford Products, mentioned in 2 of 4 answers, Arai in 1
Who does AI recommend more?
Oxford Products, named ahead of Arai in 2 of 2 answers
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Top motorcycle gear brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Oxford Products was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Arai was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Oxford Products was listed before Arai in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Alpinestars1st
REV'IT!2nd
Dainese3rd
RST4th- Oxford Products5th
Shoei6th- Arai7th
HJC8th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Alpinestars4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Dainese4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- REV'IT!4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- RST4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Oxford Products2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Shoei1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Arai1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- HJC1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about motorcycle gear brands
4 answers
Asked ChatGPT
“Which motorcycle gear brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best motorcycle gear brands in New Zealand?”
Asked ChatGPT
“What's the best motorcycle gear brand in New Zealand for safe road riding?”
Searched Google, AI Overview
“motorcycle helmets nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“motorcycle jacket nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Arai or Oxford Products more popular in search?
This chart shows how often people search Google for Arai and Oxford Products by name. Each line represents a brand's share of searches for all eight motorcycle gear brands we track, month by month, from searches in New Zealand.
Share of searches by month for Arai, Oxford Products. The figures are in the table below the chart.
View monthly share of searches table
| Month | Alpinestars | Shoei | Dainese | REV'IT! | Arai | HJC | RST | Oxford Products |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 49.8% | 20.6% | 8% | 5.7% | 6.9% | 6.9% | 1.6% | 0.53% |
| Nov 2025 | 49.6% | 21.6% | 7.9% | 5.3% | 6.7% | 6.9% | 1.5% | 0.51% |
| Dec 2025 | 52.2% | 17.5% | 8.7% | 6.7% | 6.2% | 6.4% | 1.7% | 0.58% |
| Jan 2026 | 50.3% | 20.6% | 7.9% | 7% | 7.2% | 4.7% | 2% | 0.54% |
| Feb 2026 | 50.4% | 20.1% | 7.1% | 6% | 7.3% | 7.5% | 1.1% | 0.56% |
| Mar 2026 | 54.4% | 19.1% | 6.3% | 5.5% | 6.7% | 5.5% | 1.9% | 0.68% |
| Apr 2026 | 50.4% | 19.9% | 7.2% | 5.7% | 7.2% | 7.2% | 2% | 0.54% |
| May 2026 | 48.7% | 24.6% | 6.5% | 5.3% | 7.8% | 5.2% | 1.5% | 0.49% |
| Jun 2026 | 51.9% | 21.6% | 6.2% | 5.5% | 6.7% | 5.7% | 1.9% | 0.35% |
| Jul 2026 | 53% | 21.1% | 6.3% | 5.7% | 5.7% | 5.9% | 1.6% | 0.54% |
| Aug 2026 | 53.9% | 20.6% | 5.8% | 6.2% | 5.3% | 5.3% | 2.2% | 0.67% |
| Sep 2026 | 54.1% | 19% | 6.9% | 6.5% | 5.6% | 5.6% | 1.6% | 0.53% |
How has the Arai and Oxford Products comparison changed over the last 12 months?
3 findings
- Arai was ahead of Oxford Products in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Arai’s share of searches among motorcycle gear brands in New Zealand moved from 6.9% to 5.6%, and its estimated monthly branded searches moved from 390 to 320.
- Across the 12 months ending September 2026, Oxford Products’ share of searches among motorcycle gear brands in New Zealand held steady at 0.53%, and its estimated monthly branded searches held steady at 30.
How did search popularity change for New Zealand motorcycle gear brands in September 2026?
1 change
Estimated monthly branded searches for Arai in New Zealand fell 17.9% over 12 measured months, from 390 to 320 in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Arai’s and Oxford Products’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Arai
2 branded search terms
- arai boots
- arai helmet
Oxford Products
2 branded search terms
- oxford motorcycle
- oxford products
Other head-to-heads among motorcycle gear brands
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