Ara Institute of Canterbury vs Southern Institute of Technology:Which is more popular?
In September 2026, Ara Institute of Canterbury had more branded searches than Southern Institute of Technology among polytechnics in New Zealand. Ara Institute of Canterbury had about 10,900 branded searches, while Southern Institute of Technology had 3,600. Ara Institute of Canterbury made up 8.4% of all polytechnic searches we track, and Southern Institute of Technology accounted for 2.8%. When we asked ChatGPT and Google AI Overviews about polytechnics, Ara Institute of Canterbury appeared in four of the five answers and Southern Institute of Technology in three. Ara Institute of Canterbury was mentioned before Southern Institute of Technology in every answer that named either.
Who do people search for more?
Ara Institute of Canterbury, about 3 searches for every 1 for Southern Institute of Technology
Who does AI mention more?
Ara Institute of Canterbury, mentioned in 4 of 5 answers, Southern Institute of Technology in 3
Who does AI recommend more?
Ara Institute of Canterbury, named ahead of Southern Institute of Technology in 4 of 4 answers
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Top polytechnics in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Ara Institute of Canterbury was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Southern Institute of Technology was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Ara Institute of Canterbury was listed before Southern Institute of Technology in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Unitec5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Otago Polytechnic4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Ara Institute of Canterbury4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Open Polytechnic3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Wintec3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Manukau Institute of Technology3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
SIT3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Southern Institute of Technology3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Whitireia2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- WelTec2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about polytechnics
5 answers
Asked ChatGPT
“Which polytechnic should I go to in New Zealand?”
Asked ChatGPT
“What are the best polytechnics in New Zealand?”
Asked ChatGPT
“What's the best polytechnic in New Zealand for vocational study?”
Searched Google, AI Overview
“polytechnics nz”
Searched Google, AI Overview
“diploma courses nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Ara Institute of Canterbury or Southern Institute of Technology more popular in search?
This chart shows how often people search Google for Ara Institute of Canterbury and Southern Institute of Technology by name. Each line represents a brand's share of searches for all 15 polytechnics we track, month by month, from searches in New Zealand.
Share of searches by month for Ara Institute of Canterbury, Southern Institute of Technology. The figures are in the table below the chart.
View monthly share of searches table
| Month | Open Polytechnic | Otago Polytechnic | Unitec | Toi Ohomai | Ara Institute of Canterbury | Wintec | Whitireia | Manukau Institute of Technology | SIT | UCOL | Southern Institute of Technology | NMIT | WelTec | NorthTec | EIT |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.6% | 10.7% | 8.8% | 6.6% | 7.4% | 7.2% | 6.6% | 4.7% | 3.6% | 3.3% | 3.1% | 2.6% | 2.6% | 1.8% | 0.26% |
| Nov 2025 | 33.1% | 9.5% | 9.6% | 6.8% | 7.2% | 7.8% | 5.3% | 4.2% | 3.8% | 3% | 3.4% | 2.3% | 2.1% | 1.6% | 0.22% |
| Dec 2025 | 38.5% | 9.1% | 9.2% | 6.6% | 6.1% | 6.2% | 2.7% | 4.1% | 4.5% | 3.4% | 3.9% | 2.2% | 2% | 1.3% | 0.26% |
| Jan 2026 | 34.5% | 10% | 8.2% | 7.1% | 6.7% | 6.8% | 2.6% | 4.4% | 4.9% | 3.8% | 4.3% | 2.5% | 2.3% | 1.5% | 0.34% |
| Feb 2026 | 28.3% | 9.9% | 10% | 8.4% | 8.4% | 8.2% | 5.1% | 4.4% | 3.2% | 3.8% | 2.9% | 3% | 2.5% | 1.7% | 0.24% |
| Mar 2026 | 27.9% | 12% | 9.8% | 8.6% | 8.9% | 6.6% | 6.1% | 4.3% | 3.2% | 3% | 2.8% | 2.4% | 2.4% | 1.7% | 0.2% |
| Apr 2026 | 35.7% | 10.3% | 8.5% | 6.3% | 8.1% | 7% | 5.2% | 3.8% | 3.5% | 2.6% | 3% | 2.1% | 2.1% | 1.7% | 0.21% |
| May 2026 | 30.6% | 10.9% | 8.9% | 7.8% | 8.1% | 8.9% | 5.5% | 3.9% | 3.6% | 2.7% | 3.1% | 2.2% | 2% | 1.5% | 0.26% |
| Jun 2026 | 30.9% | 10.9% | 9% | 7.9% | 7.8% | 7.4% | 4.8% | 4% | 4.4% | 2.8% | 3.9% | 2.2% | 2.3% | 1.6% | 0.27% |
| Jul 2026 | 30.3% | 10.7% | 10.8% | 6.7% | 8.6% | 7.2% | 4.8% | 4.7% | 3.5% | 3.3% | 3.1% | 2.2% | 2.3% | 1.5% | 0.24% |
| Aug 2026 | 30.3% | 10.8% | 8.8% | 8% | 8.6% | 7.2% | 5.1% | 3.9% | 3.5% | 3.4% | 3.1% | 2.6% | 2.5% | 1.8% | 0.23% |
| Sep 2026 | 33.1% | 9.7% | 9.6% | 8.8% | 8.4% | 6.5% | 5.1% | 3.5% | 3.2% | 3% | 2.8% | 2.3% | 2.3% | 1.6% | 0.24% |
How has the Ara Institute of Canterbury and Southern Institute of Technology comparison changed over the last 12 months?
3 findings
- Ara Institute of Canterbury was ahead of Southern Institute of Technology in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ara Institute of Canterbury’s share of searches among polytechnics in New Zealand moved from 7.4% to 8.4%, and its estimated monthly branded searches moved from 10.6K to 10.9K.
- Across the 12 months ending September 2026, Southern Institute of Technology’s share of searches among polytechnics in New Zealand moved from 3.1% to 2.8%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
How did search popularity change for New Zealand polytechnics in September 2026?
2 changes
In September 2026, Toi Ohomai overtook Ara Institute of Canterbury to rank 4th among polytechnics in New Zealand, with 8.8% of the searches.
Estimated monthly branded searches for Southern Institute of Technology in New Zealand fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Ara Institute of Canterbury’s and Southern Institute of Technology’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ara Institute of Canterbury
5 branded search terms
- ara canterbury
- ara canterbury courses
- ara institute
- ara institute courses
- ara institute of canterbury
Southern Institute of Technology
1 branded search term
- southern institute of technology
Other head-to-heads among polytechnics
- Open Polytechnic vs Otago Polytechnic: compare popularity
- Open Polytechnic vs Unitec: compare popularity
- Open Polytechnic vs Toi Ohomai: compare popularity
- Open Polytechnic vs Ara Institute of Canterbury: compare popularity
- Otago Polytechnic vs Unitec: compare popularity
- Otago Polytechnic vs Toi Ohomai: compare popularity
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