Brandwave

ANZ vs Mercer KiwiSaver:Which is more popular by branded search in New Zealand?

In August 2026, ANZ had more branded searches than Mercer KiwiSaver among KiwiSaver providers in New Zealand. ANZ was estimated to have 731K branded searches compared to Mercer KiwiSaver’s 3.7K, and held a 35.6% Share of Search versus Mercer KiwiSaver’s 0.18%.

Share of Search among KiwiSaver providers in New Zealand in August 2026Which is more popular in search, ANZ or Mercer KiwiSaver?
ANZ35.6%731K searches
vs
Mercer KiwiSaver0.18%3.7K searches
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Which is more popular in search, ANZ or Mercer KiwiSaver?

Compare KiwiSaver scheme providers and the fund managers behind them, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

ANZ and Mercer KiwiSaver among KiwiSaver providers in New Zealand, by month

Share of Search by month for ANZ, Mercer KiwiSaver. The figures are in the table below the chart.

View monthly share of search table
MonthANZASBWestpacBNZFisher FundsMilfordKernelSimplicityGenerate KiwiSaverSuperLifeBoosterAMPMercer KiwiSaverJuno KiwiSaver
Oct 202544.1%21.2%19.3%6.6%3%1.9%0.84%1%0.84%0.59%0.25%0.19%0.15%0.04%
Nov 202539.8%23.1%21%7.2%3.3%1.7%0.76%1.1%0.91%0.51%0.27%0.2%0.16%0.03%
Dec 202540.5%23.5%21.4%7.1%2.7%1.3%0.74%0.87%0.76%0.43%0.22%0.17%0.14%0.03%
Jan 202639.6%23.2%21.1%7.1%3.3%1.6%0.94%1.1%0.93%0.51%0.27%0.21%0.16%0.03%
Feb 202636.9%26.1%19.6%7.9%3.7%1.6%0.85%1.2%0.86%0.47%0.31%0.2%0.19%0.03%
Mar 202639%23.2%20.7%8.3%3.2%1.4%0.85%1%1.1%0.48%0.33%0.24%0.16%0.04%
Apr 202639.7%23.3%21.2%7%3.3%1.4%0.98%1.1%0.91%0.49%0.27%0.2%0.17%0.03%
May 202639.4%22.9%20.9%7%3.3%1.7%1.4%1.1%1.1%0.5%0.33%0.25%0.2%0.03%
Jun 202639.6%23%20.8%6.9%3.3%1.6%1.4%1%1.1%0.51%0.33%0.24%0.2%0.02%
Jul 202637.3%26%19.5%7.8%3%1.6%1.5%1.1%1%0.48%0.31%0.23%0.19%0.02%
Aug 202635.6%24.9%22.7%7.4%2.9%1.6%1.5%1%1%0.54%0.3%0.22%0.18%0.03%
Sep 2026——————————————

How has the ANZ and Mercer KiwiSaver comparison changed over the last 12 months?

How did search popularity change for New Zealand KiwiSaver providers in August 2026?

  1. In August 2026, ANZ lost estimated Share of Search among KiwiSaver providers in New Zealand, from 37.3% to 35.6%.

How each brand is measured

Brandwave collects information about searches that people make online using ANZ’s and Mercer KiwiSaver’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ANZ

17 branded search terms

  • anz
  • ANZ Bank
  • anz banking
  • anz credit card
  • anz home loan
  • anz home loans
  • anz investments
  • anz kiwisaver
  • anz kiwisaver fund
  • anz kiwisaver scheme
  • anz mortgage
  • anz mortgages
  • anz personal loan
  • anz savings
  • anz savings account
  • anz term deposit
  • kiwisaver anz

Mercer KiwiSaver

4 branded search terms

  • kiwisaver mercer
  • mercer kiwisaver
  • mercer kiwisaver nz
  • mercer kiwisaver scheme

How the Brand Demand Index is measured

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