Brandwave

Antipodes Water vs Kiwi Blue:Which is more popular by branded search in New Zealand?

In August 2026, Kiwi Blue had more branded searches than Antipodes Water among bottled water brands in New Zealand. Kiwi Blue was estimated to have 930 branded searches compared to Antipodes Water’s 720, and held a 17% Share of Search versus Antipodes Water’s 13.2%.

Share of Search among bottled water brands in New Zealand in August 2026Which is more popular in search, Antipodes Water or Kiwi Blue?
Antipodes Water13.2%720 searches
vs
Kiwi Blue17%930 searches

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Which is more popular in search, Antipodes Water or Kiwi Blue?

Compare the bottled water brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Antipodes Water and Kiwi Blue among bottled water brands in New Zealand, by month

Share of Search by month for Kiwi Blue, Antipodes Water. The figures are in the table below the chart.

View monthly share of search table
MonthSan PellegrinoPumpFiji WaterKiwi BlueAntipodes Water
Oct 202521.6%21.4%29%14.1%13.9%
Nov 202525.7%23.4%22.3%14.9%13.7%
Dec 202532.6%19.1%19.9%14.8%13.6%
Jan 202627%19.7%20.5%15.6%17.3%
Feb 202626.2%20.4%23.2%15.8%14.4%
Mar 202621.8%21.8%28.2%14.3%13.9%
Apr 202624%21.8%21.8%16.8%15.7%
May 202627.1%20.1%22.1%14.3%16.4%
Jun 202628.3%20.9%24%14.6%12.1%
Jul 202627.9%19.5%23%15.4%14.1%
Aug 202624.9%22.5%22.3%17%13.2%
Sep 2026—————

How has the Antipodes Water and Kiwi Blue comparison changed over the last 12 months?

  • The lead changed hands 4 times in the 11 months ending August 2026: Antipodes Water took it in January 2026, Kiwi Blue took it in February 2026, Antipodes Water took it in May 2026, Kiwi Blue took it in June 2026.
  • Across the 11 months ending August 2026, Antipodes Water’s estimated Share of Search among bottled water brands in New Zealand moved from 13.9% to 13.2%, and its estimated monthly branded searches held steady at 720.
  • Across the 11 months ending August 2026, Kiwi Blue’s estimated Share of Search among bottled water brands in New Zealand moved from 14.1% to 17%, and its estimated monthly branded searches moved from 730 to 930.

How did search popularity change for New Zealand bottled water brands in August 2026?

  1. In August 2026, Kiwi Blue gained estimated Share of Search among bottled water brands in New Zealand, from 15.4% to 17%.

  2. In August 2026, Antipodes Water lost estimated Share of Search among bottled water brands in New Zealand, from 14.1% to 13.2%.

How each brand is measured

Brandwave collects information about searches that people make online using Antipodes Water’s and Kiwi Blue’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Antipodes Water

1 branded search term

  • antipodes water

Kiwi Blue

6 branded search terms

  • kiwi blue
  • kiwi blue bottled water
  • kiwi blue sparkling water
  • kiwi blue water
  • kiwiblue
  • kiwiblue water

How the Brand Demand Index is measured

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