Brandwave

Andis vs StyleCraft:Which is more popular?

In September 2026, StyleCraft had more branded searches than Andis among hair clipper brands in New Zealand. StyleCraft had about 200 branded searches, while Andis had 80. StyleCraft made up 2.3% of all hair clipper brand searches we track, and Andis accounted for 0.92%. When we asked ChatGPT and Google AI Overviews about hair clipper brands, Andis appeared in two of the five answers and StyleCraft in none.

Among hair clipper brands in New Zealand in September 2026

Who do people search for more?

StyleCraft, about 3 searches for every 1 for Andis

StyleCraft 200 searchesAndis 80 searches

Who does AI mention more?

Andis, mentioned in 2 of 5 answers, StyleCraft in 0

Andis in 2 of 5StyleCraft in 0 of 5

Who does AI recommend more?

Andis, the only one of the two named

Andis first in 2StyleCraft never named

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Top hair clipper brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Andis was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. StyleCraft did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wahl1st
  2. Philips2nd
  3. Panasonic3rd
  4. Remington4th
  5. Andis5th
  6. BaBylissPRO6th
  7. JRL–
  8. StyleCraft–
  9. Braun–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wahl5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Philips4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Panasonic3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Andis2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Remington1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BaBylissPRO1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • JRL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • StyleCraft0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Braun0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hair clipper brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Andis or StyleCraft more popular in search?

This chart shows how often people search Google for Andis and StyleCraft by name. Each line represents a brand's share of searches for all nine hair clipper brands we track, month by month, from searches in New Zealand.

Andis and StyleCraft among hair clipper brands in New Zealand, by month

Share of searches by month for StyleCraft, Andis. The figures are in the table below the chart.

View monthly share of searches table
MonthPhilipsWahlRemingtonBaBylissPROJRLStyleCraftAndisBraunPanasonic
Oct 202560.5%13%7.8%6.9%7%2.9%1.3%0.4%0.26%
Nov 202563.4%14.4%7.3%5.7%5.3%2.5%0.74%0.62%0.12%
Dec 202562%12.5%8.1%7.4%6%2.8%0.67%0.34%0.22%
Jan 202665.4%12.1%7.2%6.5%4.9%2%0.98%0.49%0.37%
Feb 202662%11.8%6.8%7.5%7%3.3%1.1%0.43%0.14%
Mar 202658.9%15.3%6.6%7.2%7.3%3.4%0.83%0.28%0.14%
Apr 202664.3%13.2%6.8%6.1%5.4%2.5%1.2%0.23%0.12%
May 202666.8%12.5%5.3%6.5%5.2%2.5%0.77%0.33%0.11%
Jun 202666.6%12%5.2%6.4%5.7%2.7%0.86%0.22%0.32%
Jul 202662.7%12.7%6.6%7.1%6.4%2.8%1.1%0.33%0.33%
Aug 202660.7%15.6%7.6%6%6.2%2.4%0.85%0.32%0.32%
Sep 202660.2%16.9%6.8%6.1%6.1%2.3%0.92%0.35%0.35%

How has the Andis and StyleCraft comparison changed over the last 12 months?

3 findings
  • StyleCraft was ahead of Andis in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Andis’ share of searches among hair clipper brands in New Zealand moved from 1.3% to 0.92%, and its estimated monthly branded searches moved from 100 to 80.
  • Across the 12 months ending September 2026, StyleCraft’s share of searches among hair clipper brands in New Zealand moved from 2.9% to 2.3%, and its estimated monthly branded searches moved from 220 to 200.

How did search popularity change for New Zealand hair clipper brands in September 2026?

1 change

  1. Estimated monthly branded searches for Andis in New Zealand fell 20% over 12 measured months, from 100 to 80 in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Andis’ and StyleCraft’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Andis

2 branded search terms

  • andis clipper
  • andis pet clippers

StyleCraft

2 branded search terms

  • stylecraft
  • stylecraft clipper

How the Brand Demand Index is measured

Other head-to-heads among hair clipper brands

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