Amplitude vs Contentsquare:Which is more popular?
In September 2026, Contentsquare had more branded searches than Amplitude among product analytics platforms in New Zealand. Contentsquare had about 70 branded searches, while Amplitude had 10. Contentsquare made up 4.8% of all product analytics platform searches we track, and Amplitude accounted for 0.68%. When we asked ChatGPT and Google AI Overviews about product analytics platforms, Amplitude appeared in four of the five answers and Contentsquare in none.
Who do people search for more?
Contentsquare, about 7 searches for every 1 for Amplitude
Who does AI mention more?
Amplitude, mentioned in 4 of 5 answers, Contentsquare in 0
Who does AI recommend more?
Amplitude, the only one of the two named
Follow Amplitude vs Contentsquare and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top product analytics platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Amplitude was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Contentsquare did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
PostHog4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Mixpanel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Amplitude4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Heap2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pendo2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Contentsquare0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about product analytics platforms
5 answers
Asked ChatGPT
“Which product analytics platform should I use in New Zealand?”
Asked ChatGPT
“What are the best product analytics platforms in New Zealand?”
Asked ChatGPT
“What's the best product analytics platform in New Zealand for user behaviour?”
Searched Google, AI Overview
“product analytics software”
Searched Google, AI Overview
“user behaviour analytics”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Amplitude or Contentsquare more popular in search?
This chart shows how often people search Google for Amplitude and Contentsquare by name. Each line represents a brand's share of searches for all six product analytics platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Contentsquare, Amplitude. The figures are in the table below the chart.
View monthly share of searches table
| Month | PostHog | Heap | Mixpanel | Pendo | Contentsquare | Amplitude |
|---|---|---|---|---|---|---|
| Oct 2025 | 30% | 36.9% | 16.3% | 13.1% | 2.5% | 1.3% |
| Nov 2025 | 22.5% | 27.7% | 34.1% | 12.1% | 2.9% | 0.58% |
| Dec 2025 | 28.3% | 34.8% | 23.2% | 10.1% | 2.9% | 0.72% |
| Jan 2026 | 36.1% | 29.3% | 19.5% | 10.5% | 3.8% | 0.75% |
| Feb 2026 | 35.5% | 35.5% | 12.7% | 10% | 5.5% | 0.91% |
| Mar 2026 | 41.8% | 34% | 7.8% | 12.1% | 3.5% | 0.71% |
| Apr 2026 | 34.2% | 34.2% | 12.3% | 12.3% | 6.1% | 0.88% |
| May 2026 | 35% | 43.1% | 8% | 8% | 5.1% | 0.73% |
| Jun 2026 | 49.4% | 27% | 9.6% | 9.6% | 3.9% | 0.56% |
| Jul 2026 | 49.7% | 26.9% | 9.7% | 9.7% | 3.4% | 0.69% |
| Aug 2026 | 51.8% | 28.1% | 7.9% | 7.9% | 3.6% | 0.72% |
| Sep 2026 | 49% | 26.5% | 9.5% | 9.5% | 4.8% | 0.68% |
How has the Amplitude and Contentsquare comparison changed over the last 12 months?
3 findings
- Contentsquare was ahead of Amplitude in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Amplitude’s share of searches among product analytics platforms in New Zealand moved from 1.3% to 0.68%, and its estimated monthly branded searches moved from 20 to 10.
- Across the 12 months ending September 2026, Contentsquare’s share of searches among product analytics platforms in New Zealand moved from 2.5% to 4.8%, and its estimated monthly branded searches moved from 40 to 70.
How did search popularity change for New Zealand product analytics platforms in September 2026?
2 changes
In September 2026, Contentsquare gained share of searches among product analytics platforms in New Zealand, from 3.6% to 4.8%.
Estimated monthly branded searches for Amplitude in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Amplitude’s and Contentsquare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Amplitude
1 branded search term
- amplitude analytics
Contentsquare
2 branded search terms
- contentsquare
- contentsquare analytics
Other head-to-heads among product analytics platforms
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.