AMP vs Fisher Funds:Which is more popular by branded search in New Zealand?
In August 2026, Fisher Funds had more branded searches than AMP among KiwiSaver providers in New Zealand. Fisher Funds was estimated to have 60.3K branded searches compared to AMP’s 4.5K, and held a 2.9% Share of Search versus AMP’s 0.22%.
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Which is more popular in search, AMP or Fisher Funds?
Compare KiwiSaver scheme providers and the fund managers behind them, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Fisher Funds, AMP. The figures are in the table below the chart.
View monthly share of search table
| Month | ANZ | ASB | Westpac | BNZ | Fisher Funds | Milford | Kernel | Simplicity | Generate KiwiSaver | SuperLife | Booster | AMP | Mercer KiwiSaver | Juno KiwiSaver |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.1% | 21.2% | 19.3% | 6.6% | 3% | 1.9% | 0.84% | 1% | 0.84% | 0.59% | 0.25% | 0.19% | 0.15% | 0.04% |
| Nov 2025 | 39.8% | 23.1% | 21% | 7.2% | 3.3% | 1.7% | 0.76% | 1.1% | 0.91% | 0.51% | 0.27% | 0.2% | 0.16% | 0.03% |
| Dec 2025 | 40.5% | 23.5% | 21.4% | 7.1% | 2.7% | 1.3% | 0.74% | 0.87% | 0.76% | 0.43% | 0.22% | 0.17% | 0.14% | 0.03% |
| Jan 2026 | 39.6% | 23.2% | 21.1% | 7.1% | 3.3% | 1.6% | 0.94% | 1.1% | 0.93% | 0.51% | 0.27% | 0.21% | 0.16% | 0.03% |
| Feb 2026 | 36.9% | 26.1% | 19.6% | 7.9% | 3.7% | 1.6% | 0.85% | 1.2% | 0.86% | 0.47% | 0.31% | 0.2% | 0.19% | 0.03% |
| Mar 2026 | 39% | 23.2% | 20.7% | 8.3% | 3.2% | 1.4% | 0.85% | 1% | 1.1% | 0.48% | 0.33% | 0.24% | 0.16% | 0.04% |
| Apr 2026 | 39.7% | 23.3% | 21.2% | 7% | 3.3% | 1.4% | 0.98% | 1.1% | 0.91% | 0.49% | 0.27% | 0.2% | 0.17% | 0.03% |
| May 2026 | 39.4% | 22.9% | 20.9% | 7% | 3.3% | 1.7% | 1.4% | 1.1% | 1.1% | 0.5% | 0.33% | 0.25% | 0.2% | 0.03% |
| Jun 2026 | 39.6% | 23% | 20.8% | 6.9% | 3.3% | 1.6% | 1.4% | 1% | 1.1% | 0.51% | 0.33% | 0.24% | 0.2% | 0.02% |
| Jul 2026 | 37.3% | 26% | 19.5% | 7.8% | 3% | 1.6% | 1.5% | 1.1% | 1% | 0.48% | 0.31% | 0.23% | 0.19% | 0.02% |
| Aug 2026 | 35.6% | 24.9% | 22.7% | 7.4% | 2.9% | 1.6% | 1.5% | 1% | 1% | 0.54% | 0.3% | 0.22% | 0.18% | 0.03% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
How has the AMP and Fisher Funds comparison changed over the last 12 months?
3 findings
- Fisher Funds was ahead of AMP in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AMP’s estimated Share of Search among KiwiSaver providers in New Zealand moved from 0.19% to 0.22%, and its estimated monthly branded searches moved from 4.7K to 4.5K.
- Across the 11 months ending August 2026, Fisher Funds’ estimated Share of Search among KiwiSaver providers in New Zealand moved from 3% to 2.9%, and its estimated monthly branded searches moved from 72.5K to 60.3K.
How did search popularity change for New Zealand KiwiSaver providers in August 2026?
1 change
Estimated monthly branded searches for Fisher Funds in New Zealand fell 16.8% over 11 measured months, from 72.5K to 60.3K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using AMP’s and Fisher Funds’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AMP
10 branded search terms
- amp co nz
- amp investments
- amp kiwisaver
- amp kiwisaver funds
- amp kiwisaver scheme
- amp managed funds
- amp new zealand
- amp nz
- kiwisaver amp
- kiwisaver amp co nz
Fisher Funds
25 branded search terms
- fisher funds
- fisher funds christchurch
- fisher funds growth fund
- fisher funds investments
- fisher funds kiwi wealth
- fisher funds kiwisaver
- fisher funds kiwisaver plan
- fisher funds managed funds
- fisher funds new zealand
- fisher funds nz
- fisher funds two
- fisher funds two kiwisaver
- fisher funds wellington
- fisher kiwisaver
- fisherfunds
- fisherfunds two
- kiwi wealth
- kiwi wealth fisher funds
- kiwi wealth kiwisaver
- kiwi wealth saver
- kiwisaver fisher funds
- kiwisaver fisherfunds
- kiwiwealth
- kiwiwealth kiwi saver
- kiwiwealth kiwisaver
Put your own brand in this comparison
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