Brandwave

AMAZONE vs Mahindra:Which is more popular?

In September 2026, Mahindra had more branded searches than AMAZONE among disc harrow brands in New Zealand. Mahindra had about 2,740 branded searches, while AMAZONE had 10. Mahindra made up 35% of all disc harrow brand searches we track, and AMAZONE accounted for 0.13%. When we asked ChatGPT and Google AI Overviews about disc harrow brands, AMAZONE appeared in one of the five answers and Mahindra in none.

Among disc harrow brands in New Zealand in September 2026

Who do people search for more?

Mahindra, about 274 searches for every 1 for AMAZONE

Mahindra 2.7K searchesAMAZONE 10 searches

Who does AI mention more?

AMAZONE, mentioned in 1 of 5 answers, Mahindra in 0

AMAZONE in 1 of 5Mahindra in 0 of 5

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Top disc harrow brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, AMAZONE was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Mahindra did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kverneland1st
  2. AMAZONE2nd
  3. Tatu2nd
  4. John Deere–
  5. Mahindra–
  6. Kubota–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kverneland2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tatu2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kubota1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AMAZONE1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • John Deere0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mahindra0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about disc harrow brands

5 answers

  • Asked ChatGPT

    “Which disc harrow brand should I buy in New Zealand?”

    1. 1Tatu
    2. 2Kubota

  • Asked ChatGPT

    “What are the best disc harrow brands in New Zealand?”

    1. 1Kverneland
    2. 2Tatu

  • Asked ChatGPT

    “What's the best disc harrow brand in New Zealand for a farm?”

    1. 1Kverneland
    2. 2AMAZONE

  • Searched Google, AI Overview

    “best disc harrow”

    1. Searched Google, AI Overview

      “farm harrow”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

      Is AMAZONE or Mahindra more popular in search?

      This chart shows how often people search Google for AMAZONE and Mahindra by name. Each line represents a brand's share of searches for all six disc harrow brands we track, month by month, from searches in New Zealand.

      AMAZONE and Mahindra among disc harrow brands in New Zealand, by month

      Share of searches by month for Mahindra, AMAZONE. The figures are in the table below the chart.

      View monthly share of searches table
      MonthJohn DeereMahindraKubotaKvernelandAMAZONETatu
      Oct 202546.6%35.2%16.4%1.5%0.11%0.11%
      Nov 202545.4%33.3%19.7%1.5%0.11%0%
      Dec 202546.8%35.3%16.5%1.2%0.11%0.11%
      Jan 202639.3%42.4%16.9%1.2%0.11%0.11%
      Feb 202640.1%36.9%22%0.83%0.12%0%
      Mar 202637.4%33.3%28.6%0.75%0%0%
      Apr 202641.6%35.1%22.1%0.86%0.12%0.12%
      May 202642%34%23.1%0.62%0.12%0.12%
      Jun 202641.2%31.6%26.1%0.85%0.12%0.12%
      Jul 202642%39.4%17.6%1%0%0%
      Aug 202638.8%42.2%17.9%1%0.12%0%
      Sep 202643.7%35%19.7%1.4%0.13%0%

      How has the AMAZONE and Mahindra comparison changed over the last 12 months?

      3 findings
      • Mahindra was ahead of AMAZONE in every measured month of the 12 months ending September 2026.
      • Across the 12 months ending September 2026, AMAZONE’s share of searches among disc harrow brands in New Zealand moved from 0.11% to 0.13%, and its estimated monthly branded searches held steady at 10.
      • Across the 12 months ending September 2026, Mahindra’s share of searches among disc harrow brands in New Zealand moved from 35.2% to 35%, and its estimated monthly branded searches moved from 3.3K to 2.7K.

      How did search popularity change for New Zealand disc harrow brands in September 2026?

      2 changes

      1. In September 2026, John Deere overtook Mahindra to become the leader among disc harrow brands in New Zealand, with 43.7% of the searches.

      2. In September 2026, Mahindra lost share of searches among disc harrow brands in New Zealand, from 42.2% to 35%.

      How are branded searches counted?

      7 search terms

      Brandwave collects information about searches that people make online using AMAZONE’s and Mahindra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

      AMAZONE

      1 branded search term

      • amazone machinery

      Mahindra

      6 branded search terms

      • mahindra
      • mahindra car
      • mahindra cars
      • mahindra pik up
      • mahindra scorpio
      • mahindra thar

      How the Brand Demand Index is measured

      Other head-to-heads among disc harrow brands

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