Brandwave

Alliance Group vs Tatua Co-operative Dairy Company:Which is more popular in New Zealand?

In October 2026, Tatua Co-operative Dairy Company had more branded searches than Alliance Group among agricultural co-operatives in New Zealand. Tatua Co-operative Dairy Company had about 880 branded searches, while Alliance Group had 470. Tatua Co-operative Dairy Company made up 1.4% of all agricultural co-operative searches we track, and Alliance Group accounted for 0.73%. When we asked ChatGPT and Google AI Overviews about agricultural co-operatives, Alliance Group and Tatua Co-operative Dairy Company each appeared in two of the five answers. Alliance Group was mentioned before Tatua Co-operative Dairy Company in every answer that named either.

Among agricultural co-operatives in New Zealand in October 2026

Who do people search for more?

Tatua Co-operative Dairy Company, about 87% more searches than Alliance Group

Tatua Co-operative Dairy Company 880 searchesAlliance Group 470 searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Alliance Group in 2 of 5Tatua Co-operative Dairy Company in 2 of 5

Who does AI recommend more?

Alliance Group, named ahead of Tatua Co-operative Dairy Company in 2 of 2 answers

Alliance Group first in 2Tatua Co-operative Dairy Company never first

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Top agricultural co-operatives in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Alliance Group and Tatua Co-operative Dairy Company were each mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Alliance Group was listed before Tatua Co-operative Dairy Company in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ravensdown1st
  2. Fonterra2nd
  3. Farmlands3rd
  4. Ballance Agri-Nutrients4th
  5. Silver Fern Farms5th
  6. Alliance Group6th
  7. LIC6th
  8. Tatua Co-operative Dairy Company8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Farmlands5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fonterra5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ballance Agri-Nutrients5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ravensdown5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Silver Fern Farms5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tatua Co-operative Dairy Company2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Alliance Group2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LIC2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about agricultural co-operatives

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Alliance Group or Tatua Co-operative Dairy Company more popular in search?

This chart shows how often people search Google for Alliance Group and Tatua Co-operative Dairy Company by name. Each line represents a brand's share of searches for all eight agricultural co-operative brands we track, month by month, from searches in New Zealand.

Alliance Group and Tatua Co-operative Dairy Company among agricultural co-operatives in New Zealand, by month

Share of searches by month for Tatua Co-operative Dairy Company, Alliance Group. The figures are in the table below the chart.

View monthly share of searches table
MonthFarmlandsFonterraBallance Agri-NutrientsTatua Co-operative Dairy CompanyRavensdownAlliance GroupSilver Fern FarmsLIC
Nov 202552.2%34.2%10.5%1.1%1%0.62%0.42%0.01%
Dec 202558.6%31.5%7.2%0.98%0.85%0.47%0.38%0.02%
Jan 202661.7%28.4%6.5%1.5%0.75%0.6%0.49%0.02%
Feb 202653.2%34.7%8.9%1.3%0.81%0.62%0.48%0.02%
Mar 202652.6%33.8%10.2%1.3%0.93%0.69%0.5%0.01%
Apr 202658.3%30.5%7.7%1.5%0.82%0.63%0.49%0.02%
May 202657.7%30.7%8.5%1.4%0.57%0.41%0.67%0.02%
Jun 202661.9%27.7%7.4%1.3%0.67%0.45%0.59%0.01%
Jul 202657.6%31.6%7.9%1.2%0.57%0.62%0.58%0.02%
Aug 202657%27.6%11.2%1.6%1.1%0.61%0.74%0.02%
Sep 202655.4%30%11%1.4%1.3%0.49%0.39%0.02%
Oct 202655.3%29.8%11.1%1.4%1.2%0.73%0.45%0.02%

Alliance Group sells other things too, so only its searches that name this product count here, like “alliance meat”.

How has branded search for Alliance Group and Tatua Co-operative Dairy Company changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand agricultural co-operatives in October 2026?

2 changes

  1. Estimated monthly branded searches for Tatua Co-operative Dairy Company in New Zealand rose 22.2% over 12 measured months, from 720 to 880 in October 2026.

  2. Estimated monthly branded searches for Alliance Group in New Zealand rose 11.9% over 12 measured months, from 420 to 470 in October 2026.

How are Alliance Group’s and Tatua Co-operative Dairy Company’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Alliance Group’s and Tatua Co-operative Dairy Company’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Alliance Group

2 branded search terms

  • alliance group ltd
  • alliance meat

Tatua Co-operative Dairy Company

1 branded search term

  • tatua

How the Brand Demand Index is measured

Other head-to-heads among agricultural co-operatives

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