All Blacks Experience vs Rainbow's End:Which is more popular by branded search in New Zealand?

Name: All Blacks Experience vs Rainbow's End: Which is more popular by branded search in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Rainbow's End had more branded searches than All Blacks Experience among visitor attractions in New Zealand. Rainbow's End was estimated to have 59K branded searches compared to All Blacks Experience’s 5.5K, and held a 12.4% Share of Search versus All Blacks Experience’s 1.2%.

Share of Search among visitor attractions in New Zealand in August 2026Which is more popular in search, All Blacks Experience or Rainbow's End?

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Which is more popular in search, All Blacks Experience or Rainbow's End?

Compare the commercial visitor attractions New Zealanders and tourists book for a day out. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

All Blacks Experience and Rainbow's End among visitor attractions in New Zealand, by month

Month	Sky Tower	Rainbow's End	Kelly Tarlton's	Hobbiton Movie Set	Skyline Queenstown	Waitomo Glowworm Caves	Skyline Rotorua	Weta Workshop	International Antarctic Centre	Shotover Jet	Larnach Castle	Te Puia	Agrodome	All Blacks Experience	Waitangi Treaty Grounds
Oct 2025	16.9%	14.9%	9.7%	9.4%	9.4%	9%	5.2%	6.3%	4.8%	3.6%	3.3%	2.5%	2.1%	1.1%	1.8%
Nov 2025	18.2%	11.2%	7.8%	10.4%	10.3%	10.4%	4.6%	7.2%	4.3%	4.2%	2.9%	2.8%	2.3%	1.5%	1.9%
Dec 2025	17.3%	12.4%	8.1%	9.4%	9.9%	9.9%	6.6%	6.3%	4.9%	3.9%	2.7%	2.8%	2.2%	1.4%	2.2%
Jan 2026	13.5%	14.3%	9.3%	10%	9.2%	11.1%	6.2%	6.5%	4.6%	3.7%	3.1%	3%	2%	1.3%	2.1%
Feb 2026	16.9%	9.8%	7.9%	9.3%	11.5%	11.1%	5.3%	6.6%	4.8%	3.7%	3.3%	3.3%	1.8%	1.4%	3.3%
Mar 2026	15.1%	9.1%	8.6%	9.8%	10.6%	13.1%	5.7%	6.4%	5.2%	4%	3.6%	3%	1.9%	1.5%	2.4%
Apr 2026	15.4%	13.6%	9.8%	9%	10.8%	10.1%	6.1%	5.6%	5.4%	4.1%	3%	2.5%	2%	1%	1.7%
May 2026	17%	12.1%	11.7%	10%	9.8%	9.2%	5.3%	5.6%	5.8%	3.4%	2.7%	2.8%	2.1%	0.93%	1.5%
Jun 2026	15.6%	13.3%	11.9%	10%	9.6%	10.2%	4.8%	6%	5.3%	4.1%	2.5%	2.5%	2%	1%	1.1%
Jul 2026	15.1%	15.6%	11.1%	8.9%	8.9%	9.6%	6.7%	5.1%	6%	4.2%	2%	2.3%	2.2%	1.2%	1%
Aug 2026	17.9%	12.4%	11.1%	10.4%	10.3%	9.3%	5.4%	5.3%	4.9%	3.9%	2.9%	2.2%	1.8%	1.2%	0.99%
Sep 2026	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—

How has the All Blacks Experience and Rainbow's End comparison changed over the last 12 months?

3 findings

Rainbow's End was ahead of All Blacks Experience in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, All Blacks Experience’s estimated Share of Search among visitor attractions in New Zealand moved from 1.1% to 1.2%, and its estimated monthly branded searches moved from 6.8K to 5.5K.
Across the 11 months ending August 2026, Rainbow's End’s estimated Share of Search among visitor attractions in New Zealand moved from 14.9% to 12.4%, and its estimated monthly branded searches moved from 88.3K to 59K.

How did search popularity change for New Zealand visitor attractions in August 2026?

3 changes

In August 2026, Sky Tower overtook Rainbow's End to take the highest estimated Share of Search among visitor attractions in New Zealand, at 17.9%.
In August 2026, Rainbow's End lost estimated Share of Search among visitor attractions in New Zealand, from 15.6% to 12.4%.
Estimated monthly branded searches for All Blacks Experience in New Zealand fell 17.8% over 11 measured months, from 6.8K to 5.5K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using All Blacks Experience’s and Rainbow's End’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.