How popular isAll Blacks Experience in search?
In August 2026, there were an estimated 5.5K branded searches for All Blacks Experience in New Zealand which is down 17.8% over the last 11 months. All Blacks Experience holds 1.2% estimated Share of Search among New Zealand visitor attractions and is ranked 14th of 15 competitors for search popularity.
Sky Tower17.9%
Rainbow's End12.4%
Kelly Tarlton's11.1%
Hobbiton Movie Set10.4%
Skyline Queenstown10.3%
Waitomo Glowworm Caves9.3%- Skyline Rotorua5.4%
- +5 more
Agrodome1.8%- All Blacks Experience1.2%
Waitangi Treaty Grounds0.99%
Follow All Blacks Experience and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which visitor attractions compete with All Blacks Experience?
Share of Search by month for Sky Tower, Rainbow's End, Kelly Tarlton's, Hobbiton Movie Set, Skyline Queenstown, Waitomo Glowworm Caves, Skyline Rotorua, Weta Workshop, International Antarctic Centre, Shotover Jet, Larnach Castle, Te Puia, All Blacks Experience. The figures are in the table below the chart.
View monthly share of search table
| Month | Sky Tower | Rainbow's End | Kelly Tarlton's | Hobbiton Movie Set | Skyline Queenstown | Waitomo Glowworm Caves | Skyline Rotorua | Weta Workshop | International Antarctic Centre | Shotover Jet | Larnach Castle | Te Puia | Agrodome | All Blacks Experience | Waitangi Treaty Grounds |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 16.9% | 14.9% | 9.7% | 9.4% | 9.4% | 9% | 5.2% | 6.3% | 4.8% | 3.6% | 3.3% | 2.5% | 2.1% | 1.1% | 1.8% |
| Nov 2025 | 18.2% | 11.2% | 7.8% | 10.4% | 10.3% | 10.4% | 4.6% | 7.2% | 4.3% | 4.2% | 2.9% | 2.8% | 2.3% | 1.5% | 1.9% |
| Dec 2025 | 17.3% | 12.4% | 8.1% | 9.4% | 9.9% | 9.9% | 6.6% | 6.3% | 4.9% | 3.9% | 2.7% | 2.8% | 2.2% | 1.4% | 2.2% |
| Jan 2026 | 13.5% | 14.3% | 9.3% | 10% | 9.2% | 11.1% | 6.2% | 6.5% | 4.6% | 3.7% | 3.1% | 3% | 2% | 1.3% | 2.1% |
| Feb 2026 | 16.9% | 9.8% | 7.9% | 9.3% | 11.5% | 11.1% | 5.3% | 6.6% | 4.8% | 3.7% | 3.3% | 3.3% | 1.8% | 1.4% | 3.3% |
| Mar 2026 | 15.1% | 9.1% | 8.6% | 9.8% | 10.6% | 13.1% | 5.7% | 6.4% | 5.2% | 4% | 3.6% | 3% | 1.9% | 1.5% | 2.4% |
| Apr 2026 | 15.4% | 13.6% | 9.8% | 9% | 10.8% | 10.1% | 6.1% | 5.6% | 5.4% | 4.1% | 3% | 2.5% | 2% | 1% | 1.7% |
| May 2026 | 17% | 12.1% | 11.7% | 10% | 9.8% | 9.2% | 5.3% | 5.6% | 5.8% | 3.4% | 2.7% | 2.8% | 2.1% | 0.93% | 1.5% |
| Jun 2026 | 15.6% | 13.3% | 11.9% | 10% | 9.6% | 10.2% | 4.8% | 6% | 5.3% | 4.1% | 2.5% | 2.5% | 2% | 1% | 1.1% |
| Jul 2026 | 15.1% | 15.6% | 11.1% | 8.9% | 8.9% | 9.6% | 6.7% | 5.1% | 6% | 4.2% | 2% | 2.3% | 2.2% | 1.2% | 1% |
| Aug 2026 | 17.9% | 12.4% | 11.1% | 10.4% | 10.3% | 9.3% | 5.4% | 5.3% | 4.9% | 3.9% | 2.9% | 2.2% | 1.8% | 1.2% | 0.99% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 17.9% | 84.9K | -2.8% | +2.8 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 12.4% | 59K | -34.8% | -3.2 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 11.1% | 52.5K | -18.5% | -0.1 points | |
| 4, moved from 6th to 4th | 10.4% | 49.3K | -3.7% | +1.5 pointsmoved from 6th to 4th | |
| 5, held 5th | 10.3% | 49.1K | -4.8% | +1.4 points | |
| 6, moved from 4th to 6th | 9.3% | 44.4K | -19.8% | -0.2 pointsmoved from 4th to 6th | |
| 7, held 7th | 5.4% | 25.8K | -33.9% | -1.3 points | |
| 8, moved from 9th to 8th | 5.3% | 25.2K | -14.5% | +0.2 pointsmoved from 9th to 8th | |
| 9, moved from 8th to 9th | 4.9% | 23.4K | -33.1% | -1.1 pointsmoved from 8th to 9th | |
| 10, held 10th | 3.9% | 18.6K | -23.9% | -0.3 points | |
| 11, moved from 13th to 11th | 2.9% | 13.8K | +18% | +0.9 pointsmoved from 13th to 11th | |
| 12, moved from 11th to 12th | 2.2% | 10.4K | -23.1% | -0.1 pointsmoved from 11th to 12th | |
| 13, moved from 12th to 13th | 1.8% | 8.5K | -33.9% | -0.4 pointsmoved from 12th to 13th | |
| 14, held 14th | 1.2% | 5.5K | -18.5% | 0 points | |
| 15, held 15th | 0.99% | 4.7K | -19.2% | 0 points |
17.9%
moved from 2nd to 1st · 84.9K estimated branded searches · -2.8% vs prior month · +2.8 points
12.4%
moved from 1st to 2nd · 59K estimated branded searches · -34.8% vs prior month · -3.2 points
11.1%
held 3rd · 52.5K estimated branded searches · -18.5% vs prior month · -0.1 points
10.4%
moved from 6th to 4th · 49.3K estimated branded searches · -3.7% vs prior month · +1.5 points
10.3%
held 5th · 49.1K estimated branded searches · -4.8% vs prior month · +1.4 points
9.3%
moved from 4th to 6th · 44.4K estimated branded searches · -19.8% vs prior month · -0.2 points
5.4%
held 7th · 25.8K estimated branded searches · -33.9% vs prior month · -1.3 points
5.3%
moved from 9th to 8th · 25.2K estimated branded searches · -14.5% vs prior month · +0.2 points
moved from 8th to 9th · 23.4K estimated branded searches · -33.1% vs prior month · -1.1 points
10.
Shotover Jet3.9%
held 10th · 18.6K estimated branded searches · -23.9% vs prior month · -0.3 points
2.9%
moved from 13th to 11th · 13.8K estimated branded searches · +18% vs prior month · +0.9 points
12.
Te Puia2.2%
moved from 11th to 12th · 10.4K estimated branded searches · -23.1% vs prior month · -0.1 points
13.
Agrodome1.8%
moved from 12th to 13th · 8.5K estimated branded searches · -33.9% vs prior month · -0.4 points
1.2%
held 14th · 5.5K estimated branded searches · -18.5% vs prior month · 0 points
0.99%
held 15th · 4.7K estimated branded searches · -19.2% vs prior month · 0 points
Compare search popularity between All Blacks Experience and its closest rivals
- All Blacks Experience vs Shotover Jet: compare search popularity
All Blacks Experience vs Larnach Castle: compare search popularity
- All Blacks Experience vs Te Puia: compare search popularity
- All Blacks Experience vs Agrodome: compare search popularity
- All Blacks Experience vs Waitangi Treaty Grounds: compare search popularity
- Compare All Blacks Experience with any brand
How has branded search demand for All Blacks Experience changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for All Blacks Experience in New Zealand fell from 6.8K to 5.5K.
- Across the 11 months ending August 2026, All Blacks Experience rose from 15th to 14th among visitor attractions in New Zealand.
How did search popularity change for New Zealand visitor attractions in August 2026?
6 changes
In August 2026, Sky Tower overtook Rainbow's End to take the highest estimated Share of Search among visitor attractions in New Zealand, at 17.9%.
In August 2026, Larnach Castle overtook Agrodome to rank 11th among visitor attractions in New Zealand, at 2.9%.
In August 2026, Hobbiton Movie Set overtook Waitomo Glowworm Caves to rank 4th among visitor attractions in New Zealand, at 10.4%.
In August 2026, Skyline Queenstown gained estimated Share of Search among visitor attractions in New Zealand, from 8.9% to 10.3%.
In August 2026, Rainbow's End lost estimated Share of Search among visitor attractions in New Zealand, from 15.6% to 12.4%.
In August 2026, Skyline Rotorua lost estimated Share of Search among visitor attractions in New Zealand, from 6.7% to 5.4%.
How is All Blacks Experience measured?
Brandwave collects information about searches that people make online using All Blacks Experience’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- all blacks experience
- all blacks experience new zealand
- all blacks experience tickets
- the all blacks experience
Do you work for All Blacks Experience? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is All Blacks Experience your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.