Alexander James vs Johnson Partners:Which is more popular?
In September 2026, Alexander James had more branded searches than Johnson Partners among executive search firms in New Zealand. Alexander James had about 360 branded searches, while Johnson Partners had 140. Alexander James made up 6.4% of all executive search firm searches we track, and Johnson Partners accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about executive search firms, Johnson Partners appeared in two of the three answers and Alexander James in none.
Who do people search for more?
Alexander James, about 3 searches for every 1 for Johnson Partners
Who does AI mention more?
Johnson Partners, mentioned in 2 of 3 answers, Alexander James in 0
Who does AI recommend more?
Johnson Partners, the only one of the two named
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Top executive search firms in ChatGPT and Google AI Overviews
In three ChatGPT questions, Johnson Partners was mentioned in two out of three: in two of the three ChatGPT answers. Alexander James did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
JacksonStone & Partners3 of 3Named in 3 of 3 ChatGPT answers
Robert Walters2 of 3Named in 2 of 3 ChatGPT answers- Kerridge & Partners2 of 3Named in 2 of 3 ChatGPT answers
Korn Ferry2 of 3Named in 2 of 3 ChatGPT answers
Sheffield2 of 3Named in 2 of 3 ChatGPT answers- Johnson Partners2 of 3Named in 2 of 3 ChatGPT answers
Farrow Jamieson1 of 3Named in 1 of 3 ChatGPT answers
Ichor Leadership Search1 of 3Named in 1 of 3 ChatGPT answers
Hobson Leavy0 of 3Named in 0 of 3 ChatGPT answers- Alexander James0 of 3Named in 0 of 3 ChatGPT answers
See every answer about executive search firms
3 answers
Asked ChatGPT
“Which executive search firm should I hire in New Zealand?”
Asked ChatGPT
“What are the best executive search firms in New Zealand?”
Asked ChatGPT
“What's the best executive search firm in New Zealand for senior leaders?”
Searched Google, AI Overview
“director search nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“executive search firms nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Alexander James or Johnson Partners more popular in search?
This chart shows how often people search Google for Alexander James and Johnson Partners by name. Each line represents a brand's share of searches for all 13 executive search firms we track, month by month, from searches in New Zealand.
Share of searches by month for Alexander James, Johnson Partners. The figures are in the table below the chart.
View monthly share of searches table
| Month | Robert Walters | JacksonStone & Partners | Hobson Leavy | Inside Recruitment | Kerridge & Partners | Korn Ferry | Sheffield | Alexander James | Sprout People | Decipher Group | Farrow Jamieson | Johnson Partners | Ichor Leadership Search |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 27% | 8.9% | 10.1% | 8.3% | 8.1% | 8.1% | 5.6% | 7.9% | 3.9% | 4.6% | 4.6% | 2.4% | 0.67% |
| Nov 2025 | 26.6% | 9.4% | 10% | 10% | 9.8% | 8% | 4.5% | 7.8% | 3.3% | 3.1% | 3.7% | 2.9% | 1% |
| Dec 2025 | 28.5% | 8% | 9.4% | 7.4% | 9.1% | 9.1% | 5.1% | 7.7% | 2.8% | 3.1% | 7.7% | 1.4% | 0.57% |
| Jan 2026 | 24.7% | 8.2% | 9.3% | 9.3% | 9.1% | 7.4% | 5.1% | 8.9% | 3.4% | 6.3% | 4.2% | 2.7% | 1.3% |
| Feb 2026 | 29.4% | 7.3% | 11% | 9% | 10.8% | 7.2% | 5% | 8.6% | 2.8% | 3.1% | 3.3% | 2% | 0.55% |
| Mar 2026 | 24.2% | 8.5% | 13.4% | 11% | 8.9% | 8.9% | 4.1% | 7.1% | 4.2% | 2.6% | 4.2% | 2.6% | 0.3% |
| Apr 2026 | 28.2% | 9.9% | 10.7% | 8.6% | 8.5% | 8.5% | 4.8% | 6.9% | 4.8% | 3.2% | 3.9% | 1.9% | 0.35% |
| May 2026 | 27.4% | 9.1% | 8.6% | 10.3% | 8.2% | 8.2% | 5.8% | 6.9% | 3.9% | 3.1% | 5.7% | 2.4% | 0.34% |
| Jun 2026 | 27.2% | 11% | 10.2% | 10.2% | 6.6% | 8.1% | 5.6% | 8% | 3.2% | 3.6% | 3.1% | 2.9% | 0.34% |
| Jul 2026 | 27.4% | 13.7% | 8.4% | 6.7% | 6.7% | 10.1% | 3.8% | 9.6% | 3.2% | 3.1% | 3.8% | 2.9% | 0.85% |
| Aug 2026 | 22.7% | 11.4% | 8.6% | 8.6% | 8.4% | 8.4% | 7% | 8.9% | 4.2% | 3.8% | 4.9% | 2.4% | 0.7% |
| Sep 2026 | 23.1% | 11% | 10.7% | 10.7% | 8.5% | 8.5% | 7.1% | 6.4% | 5% | 3.2% | 3.2% | 2.5% | 0.18% |
How has the Alexander James and Johnson Partners comparison changed over the last 12 months?
3 findings
- Alexander James was ahead of Johnson Partners in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Alexander James’ share of searches among executive search firms in New Zealand moved from 7.9% to 6.4%, and its estimated monthly branded searches moved from 470 to 360.
- Across the 12 months ending September 2026, Johnson Partners’ share of searches among executive search firms in New Zealand moved from 2.4% to 2.5%, and its estimated monthly branded searches held steady at 140.
How did search popularity change for New Zealand executive search firms in September 2026?
3 changes
In September 2026, Hobson Leavy overtook Alexander James to rank 3rd among executive search firms in New Zealand, with 10.7% of the searches.
In September 2026, Inside Recruitment overtook Alexander James to rank 4th among executive search firms in New Zealand, with 10.7% of the searches.
In September 2026, Alexander James lost share of searches among executive search firms in New Zealand, from 8.9% to 6.4%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Alexander James’ and Johnson Partners’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Alexander James
3 branded search terms
- Alexander James
- alexander james jobs
- alexander james recruitment
Johnson Partners
1 branded search term
- johnson partners
Other head-to-heads among executive search firms
- Robert Walters vs JacksonStone & Partners: compare popularity
- Robert Walters vs Hobson Leavy: compare popularity
- Robert Walters vs Inside Recruitment: compare popularity
- Robert Walters vs Kerridge & Partners: compare popularity
- JacksonStone & Partners vs Hobson Leavy: compare popularity
- JacksonStone & Partners vs Inside Recruitment: compare popularity
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