Alchemy & I vs NV Hair Design:Which is more popular?
In September 2026, Alchemy & I had more branded searches than NV Hair Design among Palmerston North hair salons in New Zealand. Alchemy & I had about 270 branded searches, while NV Hair Design had 170. Alchemy & I made up 14.6% of all Palmerston North hair salon searches we track, and NV Hair Design accounted for 9.2%. When we asked ChatGPT and Google AI Overviews about Palmerston North hair salons, Alchemy & I and NV Hair Design each appeared in three of the four answers. Alchemy & I was mentioned before NV Hair Design in every answer.
Who do people search for more?
Alchemy & I, about 59% more searches than NV Hair Design
Who does AI mention more?
Both were mentioned in 3 of 4 answers.
Who does AI recommend more?
Alchemy & I, named ahead of NV Hair Design in every answer
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Top Palmerston North hair salons in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Alchemy & I and NV Hair Design were each mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Alchemy & I was listed before NV Hair Design in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Alchemy & I3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
NV Hair Design3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Sphere Hair3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Blush Hair Boutique3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- The Hair Company2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- The Right Cut2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Bijonei Hair Design1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Veronica Jayne0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Vivo Hair0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Kess Hair & Beauty0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about Palmerston North hair salons
4 answers
Asked ChatGPT
“Which hair salon should I go to in Palmerston North, New Zealand?”
Asked ChatGPT
“What are the best hair salons in Palmerston North, New Zealand?”
Asked ChatGPT
“What's the best hair salon in Palmerston North, New Zealand for a haircut?”
Searched Google, AI Overview
“hair salon palmerston north”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“hairdresser palmerston north”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Alchemy & I or NV Hair Design more popular in search?
This chart shows how often people search Google for Alchemy & I and NV Hair Design by name. Each line represents a brand's share of searches for all 11 Palmerston North hair salons we track, month by month, from searches in New Zealand.
Share of searches by month for Alchemy & I, NV Hair Design. The figures are in the table below the chart.
View monthly share of searches table
| Month | The Hair Company | Alchemy & I | The Right Cut | NV Hair Design | Veronica Jayne | Sphere Hair | Vivo Hair | Bijonei Hair Design | Kess Hair & Beauty | Blush Hair Boutique | Sphere Hair Salon |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 13.9% | 12.2% | 22.2% | 11.7% | 6.1% | 7.8% | 10% | 6.1% | 7.8% | 1.7% | 0.56% |
| Nov 2025 | 16% | 13.9% | 20.6% | 8.8% | 7.2% | 5.7% | 12.4% | 6.2% | 7.7% | 1% | 0.52% |
| Dec 2025 | 15% | 10.4% | 23.1% | 8.1% | 5.8% | 5.8% | 11% | 6.9% | 12.7% | 0.58% | 0.58% |
| Jan 2026 | 14.9% | 10.6% | 19.2% | 12.5% | 4.8% | 7.2% | 12% | 5.8% | 10.1% | 2.4% | 0.48% |
| Feb 2026 | 17.1% | 12.2% | 18.2% | 11.6% | 5.5% | 5.5% | 11% | 7.2% | 9.4% | 1.7% | 0.55% |
| Mar 2026 | 15.1% | 13.2% | 16.1% | 12.7% | 6.8% | 9.8% | 10.2% | 6.8% | 7.3% | 1.5% | 0.49% |
| Apr 2026 | 14.8% | 10.8% | 18.8% | 14.8% | 6.8% | 6.8% | 9.7% | 8% | 8% | 1.1% | 0.57% |
| May 2026 | 13.7% | 12.1% | 17.4% | 13.7% | 7.4% | 8.4% | 7.4% | 11.6% | 6.3% | 1.6% | 0.53% |
| Jun 2026 | 16.6% | 12.3% | 17.6% | 11.2% | 9.6% | 9.6% | 10.7% | 4.8% | 4.8% | 2.1% | 0.53% |
| Jul 2026 | 19% | 12.6% | 15.5% | 14.9% | 6.9% | 8.6% | 7.5% | 6.9% | 5.7% | 1.7% | 0.57% |
| Aug 2026 | 16.4% | 9.5% | 17.5% | 13.8% | 7.4% | 11.6% | 9% | 6.3% | 5.8% | 2.1% | 0.53% |
| Sep 2026 | 22.2% | 14.6% | 14.6% | 9.2% | 8.6% | 8.1% | 8.1% | 6.5% | 5.9% | 1.6% | 0.54% |
How has the Alchemy & I and NV Hair Design comparison changed over the last 12 months?
3 findings
- The lead changed hands 6 times in the 12 months ending September 2026: NV Hair Design took it in January 2026, Alchemy & I took it in February 2026, NV Hair Design took it in April 2026, Alchemy & I took it in June 2026, NV Hair Design took it in July 2026, Alchemy & I took it in September 2026.
- Across the 12 months ending September 2026, Alchemy & I’s share of searches among Palmerston North hair salons in New Zealand moved from 12.2% to 14.6%, and its estimated monthly branded searches moved from 220 to 270.
- Across the 12 months ending September 2026, NV Hair Design’s share of searches among Palmerston North hair salons in New Zealand moved from 11.7% to 9.2%, and its estimated monthly branded searches moved from 210 to 170.
How did search popularity change for New Zealand Palmerston North hair salons in September 2026?
2 changes
In September 2026, Alchemy & I overtook The Right Cut and 2 others to rank 2nd among Palmerston North hair salons in New Zealand, with 14.6% of the searches.
In September 2026, NV Hair Design lost share of searches among Palmerston North hair salons in New Zealand, from 13.8% to 9.2%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Alchemy & I’s and NV Hair Design’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Alchemy & I
2 branded search terms
- alchemy & i
- alchemy & i palmerston north
NV Hair Design
1 branded search term
- nv hair design
Other head-to-heads among Palmerston North hair salons
- The Hair Company vs Alchemy & I: compare popularity
- The Hair Company vs The Right Cut: compare popularity
- The Hair Company vs NV Hair Design: compare popularity
- The Hair Company vs Veronica Jayne: compare popularity
- Alchemy & I vs The Right Cut: compare popularity
- Alchemy & I vs Veronica Jayne: compare popularity
Put your own brand in this comparison
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