Adams Trimmer vs Policywise:Which is more popular by branded search in New Zealand?
In August 2026, Policywise had more branded searches than Adams Trimmer among whangarei insurance brokers in New Zealand. Policywise was estimated to have 90 branded searches compared to Adams Trimmer’s 70, and held a 0.55% Share of Search versus Adams Trimmer’s 0.43%.
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Which is more popular in search, Adams Trimmer or Policywise?
Compare Whangarei insurance brokers using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Policywise, Adams Trimmer. The figures are in the table below the chart.
View monthly share of search table
| Month | Gallagher Insurance | Rothbury | Policywise | Adams Trimmer | ABC Insurance |
|---|---|---|---|---|---|
| Oct 2025 | 87% | 12.1% | 0.48% | 0.37% | 0.05% |
| Nov 2025 | 86.9% | 12.1% | 0.43% | 0.55% | 0.06% |
| Dec 2025 | 86.4% | 12.5% | 0.47% | 0.55% | 0.08% |
| Jan 2026 | 86.8% | 11.8% | 0.69% | 0.56% | 0.13% |
| Feb 2026 | 87% | 11.7% | 0.56% | 0.56% | 0.12% |
| Mar 2026 | 85% | 13.1% | 1.1% | 0.65% | 0.12% |
| Apr 2026 | 83.8% | 14.3% | 1% | 0.66% | 0.15% |
| May 2026 | 86.7% | 12% | 0.74% | 0.43% | 0.12% |
| Jun 2026 | 86.8% | 11.9% | 0.55% | 0.55% | 0.24% |
| Jul 2026 | 86.7% | 11.9% | 0.92% | 0.31% | 0.12% |
| Aug 2026 | 87.5% | 11.4% | 0.55% | 0.43% | 0.12% |
| Sep 2026 | — | — | — | — | — |
How has the Adams Trimmer and Policywise comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Adams Trimmer took it in November 2025, Policywise took it in January 2026.
- Across the 11 months ending August 2026, Adams Trimmer’s estimated Share of Search among whangarei insurance brokers in New Zealand moved from 0.37% to 0.43%, and its estimated monthly branded searches held steady at 70.
- Across the 11 months ending August 2026, Policywise’s estimated Share of Search among whangarei insurance brokers in New Zealand moved from 0.48% to 0.55%, and its estimated monthly branded searches held steady at 90.
How did search popularity change for New Zealand whangarei insurance brokers in August 2026?
0 changes
Neither Adams Trimmer nor Policywise moved beyond provider rounding among whangarei insurance brokers in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Adams Trimmer’s and Policywise’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Adams Trimmer
1 branded search term
- adams trimmer
Policywise
3 branded search terms
- policy wise
- policywise
- policywise nz
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