Brandwave

How popular isPolicywise in search?

In August 2026, there were an estimated 90 branded searches for Policywise in New Zealand which held steady over the last 11 months. Policywise holds 0.55% estimated Share of Search among New Zealand whangarei insurance brokers and is ranked 3rd of 5 competitors for search popularity.

Share of Search, August 2026
  1. Gallagher Insurance87.5%
  2. Rothbury11.4%
  3. Policywise0.55%
  4. Adams Trimmer0.43%
  5. ABC Insurance0.12%
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Which whangarei insurance brokers compete with Policywise?

Policywise against whangarei insurance brokers in New Zealand, by month

Share of Search by month for Gallagher Insurance, Rothbury, Policywise. The figures are in the table below the chart.

View monthly share of search table
MonthGallagher InsuranceRothburyPolicywiseAdams TrimmerABC Insurance
Oct 202587%12.1%0.48%0.37%0.05%
Nov 202586.9%12.1%0.43%0.55%0.06%
Dec 202586.4%12.5%0.47%0.55%0.08%
Jan 202686.8%11.8%0.69%0.56%0.13%
Feb 202687%11.7%0.56%0.56%0.12%
Mar 202685%13.1%1.1%0.65%0.12%
Apr 202683.8%14.3%1%0.66%0.15%
May 202686.7%12%0.74%0.43%0.12%
Jun 202686.8%11.9%0.55%0.55%0.24%
Jul 202686.7%11.9%0.92%0.31%0.12%
Aug 202687.5%11.4%0.55%0.43%0.12%
Sep 2026—————
  1. held 1st · 14.3K estimated branded searches · +1.2% vs prior month · +0.8 points

  2. 2.Rothbury

    11.4%

    held 2nd · 1.9K estimated branded searches · -4.1% vs prior month · -0.5 points

  3. 3.Policywise

    0.55%

    held 3rd · 90 estimated branded searches · -40% vs prior month · -0.4 points

  4. held 4th · 70 estimated branded searches · +40% vs prior month · +0.1 points

  5. held 5th · 20 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Policywise and its closest rivals

How has branded search demand for Policywise changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Policywise in New Zealand held steady at 90.
  • Across the 11 months ending August 2026, Policywise’s estimated Share of Search among whangarei insurance brokers in New Zealand held steady, from 0.48% to 0.55%.

How did search popularity change for New Zealand whangarei insurance brokers in August 2026?

  1. In August 2026, Gallagher Insurance gained estimated Share of Search among whangarei insurance brokers in New Zealand, from 86.7% to 87.5%.

  2. In August 2026, Rothbury lost estimated Share of Search among whangarei insurance brokers in New Zealand, from 11.9% to 11.4%.

  3. Estimated monthly branded searches for ABC Insurance in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.

How is Policywise measured?

Brandwave collects information about searches that people make online using Policywise’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • policy wise
  • policywise
  • policywise nz

Do you work for Policywise? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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