Acumen vs Work Communications:Which is more popular by branded search in New Zealand?
In August 2026, Work Communications had more branded searches than Acumen among media and strategic communications agencies in New Zealand. Work Communications was estimated to have 50 branded searches compared to Acumen’s 30, and held a 2.5% Share of Search versus Acumen’s 1.5%.
Follow Acumen vs Work Communications and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Acumen or Work Communications?
Media strategy, public relations and influence agencies. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Work Communications, Acumen. The figures are in the table below the chart.
View monthly share of search table
| Month | FleishmanHillard Aotearoa | Sherson Willis | Topham Guerin | The Media Lab | One Plus One Communications | Pead | Special PR | Lassoo Media & PR | Sling & Stone | Wright Communications | Anthem | Work Communications | Acumen |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 18.2% | 10.7% | 6.9% | 8.8% | 7.5% | 6.3% | 9.4% | 6.9% | 8.2% | 6.3% | 5% | 4.4% | 1.3% |
| Nov 2025 | 18% | 11.3% | 4.7% | 7.3% | 8% | 7.3% | 8% | 7.3% | 8% | 6.7% | 8% | 3.3% | 2% |
| Dec 2025 | 19.4% | 8.9% | 11.3% | 7.3% | 6.5% | 4.8% | 6.5% | 7.3% | 8.9% | 7.3% | 6.5% | 4% | 1.6% |
| Jan 2026 | 19.7% | 10.6% | 8.3% | 8.3% | 7.6% | 6.1% | 6.1% | 6.8% | 9.8% | 6.1% | 5.3% | 3.8% | 1.5% |
| Feb 2026 | 12.3% | 8.7% | 10.8% | 4.6% | 11.3% | 7.7% | 6.2% | 5.6% | 18.5% | 4.6% | 6.2% | 2.6% | 1% |
| Mar 2026 | 19.4% | 9.5% | 17.6% | 5.1% | 8.1% | 7% | 6.6% | 6.2% | 8.8% | 3.3% | 3.7% | 3.3% | 1.5% |
| Apr 2026 | 19.2% | 7.7% | 14.3% | 6% | 8.2% | 6.6% | 6.6% | 7.7% | 9.3% | 4.4% | 5.5% | 2.7% | 1.6% |
| May 2026 | 20.9% | 7.7% | 14.3% | 6% | 6.6% | 9.9% | 6.6% | 7.7% | 7.1% | 3.3% | 5.5% | 2.7% | 1.6% |
| Jun 2026 | 16.4% | 7.7% | 7.7% | 7.7% | 10% | 8.2% | 15% | 5% | 7.7% | 4.5% | 3.2% | 5% | 1.8% |
| Jul 2026 | 16.7% | 18.7% | 12.4% | 6.7% | 7.2% | 8.6% | 7.2% | 4.3% | 7.7% | 2.9% | 3.8% | 2.4% | 1.4% |
| Aug 2026 | 20.2% | 13.1% | 13.1% | 8.6% | 7.6% | 7.6% | 6.1% | 5.6% | 5.6% | 4.5% | 4% | 2.5% | 1.5% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — | — |
How has the Acumen and Work Communications comparison changed over the last 12 months?
3 findings
- Work Communications was ahead of Acumen in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Acumen’s estimated Share of Search among media and strategic communications agencies in New Zealand moved from 1.3% to 1.5%, and its estimated monthly branded searches moved from 20 to 30.
- Across the 11 months ending August 2026, Work Communications’ estimated Share of Search among media and strategic communications agencies in New Zealand moved from 4.4% to 2.5%, and its estimated monthly branded searches moved from 70 to 50.
How did search popularity change for New Zealand media and strategic communications agencies in August 2026?
2 changes
Estimated monthly branded searches for Acumen in New Zealand rose 50% over 11 measured months, from 20 to 30 in August 2026.
Estimated monthly branded searches for Work Communications in New Zealand fell 28.6% over 11 measured months, from 70 to 50 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Acumen’s and Work Communications’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Acumen
2 branded search terms
- acumen pr
- acumen republic
Work Communications
1 branded search term
- work communications
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.