Acumen vs Anthem:Which is more popular by branded search in New Zealand?
In August 2026, Anthem had more branded searches than Acumen among media and strategic communications agencies in New Zealand. Anthem was estimated to have 80 branded searches compared to Acumen’s 30, and held a 4% Share of Search versus Acumen’s 1.5%.
Follow Acumen vs Anthem and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Acumen or Anthem?
Media strategy, public relations and influence agencies. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Anthem, Acumen. The figures are in the table below the chart.
View monthly share of search table
| Month | FleishmanHillard Aotearoa | Sherson Willis | Topham Guerin | The Media Lab | One Plus One Communications | Pead | Special PR | Lassoo Media & PR | Sling & Stone | Wright Communications | Anthem | Work Communications | Acumen |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 18.2% | 10.7% | 6.9% | 8.8% | 7.5% | 6.3% | 9.4% | 6.9% | 8.2% | 6.3% | 5% | 4.4% | 1.3% |
| Nov 2025 | 18% | 11.3% | 4.7% | 7.3% | 8% | 7.3% | 8% | 7.3% | 8% | 6.7% | 8% | 3.3% | 2% |
| Dec 2025 | 19.4% | 8.9% | 11.3% | 7.3% | 6.5% | 4.8% | 6.5% | 7.3% | 8.9% | 7.3% | 6.5% | 4% | 1.6% |
| Jan 2026 | 19.7% | 10.6% | 8.3% | 8.3% | 7.6% | 6.1% | 6.1% | 6.8% | 9.8% | 6.1% | 5.3% | 3.8% | 1.5% |
| Feb 2026 | 12.3% | 8.7% | 10.8% | 4.6% | 11.3% | 7.7% | 6.2% | 5.6% | 18.5% | 4.6% | 6.2% | 2.6% | 1% |
| Mar 2026 | 19.4% | 9.5% | 17.6% | 5.1% | 8.1% | 7% | 6.6% | 6.2% | 8.8% | 3.3% | 3.7% | 3.3% | 1.5% |
| Apr 2026 | 19.2% | 7.7% | 14.3% | 6% | 8.2% | 6.6% | 6.6% | 7.7% | 9.3% | 4.4% | 5.5% | 2.7% | 1.6% |
| May 2026 | 20.9% | 7.7% | 14.3% | 6% | 6.6% | 9.9% | 6.6% | 7.7% | 7.1% | 3.3% | 5.5% | 2.7% | 1.6% |
| Jun 2026 | 16.4% | 7.7% | 7.7% | 7.7% | 10% | 8.2% | 15% | 5% | 7.7% | 4.5% | 3.2% | 5% | 1.8% |
| Jul 2026 | 16.7% | 18.7% | 12.4% | 6.7% | 7.2% | 8.6% | 7.2% | 4.3% | 7.7% | 2.9% | 3.8% | 2.4% | 1.4% |
| Aug 2026 | 20.2% | 13.1% | 13.1% | 8.6% | 7.6% | 7.6% | 6.1% | 5.6% | 5.6% | 4.5% | 4% | 2.5% | 1.5% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — | — |
How has the Acumen and Anthem comparison changed over the last 12 months?
3 findings
- Anthem was ahead of Acumen in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Acumen’s estimated Share of Search among media and strategic communications agencies in New Zealand moved from 1.3% to 1.5%, and its estimated monthly branded searches moved from 20 to 30.
- Across the 11 months ending August 2026, Anthem’s estimated Share of Search among media and strategic communications agencies in New Zealand moved from 5% to 4%, and its estimated monthly branded searches held steady at 80.
How did search popularity change for New Zealand media and strategic communications agencies in August 2026?
2 changes
In August 2026, Wright Communications overtook Anthem to rank 10th among media and strategic communications agencies in New Zealand, at 4.5%.
Estimated monthly branded searches for Acumen in New Zealand rose 50% over 11 measured months, from 20 to 30 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Acumen’s and Anthem’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.