Brandwave

ActiveCampaign vs Keap:Which is more popular?

In September 2026, ActiveCampaign had more branded searches than Keap among marketing automation platforms in New Zealand. ActiveCampaign had about 390 branded searches, while Keap had 140. ActiveCampaign made up 2.3% of all marketing automation platform searches we track, and Keap accounted for 0.81%. When we asked ChatGPT and Google AI Overviews about marketing automation platforms, ActiveCampaign appeared in all five answers and Keap in none.

Among marketing automation platforms in New Zealand in September 2026

Who do people search for more?

ActiveCampaign, about 3 searches for every 1 for Keap

ActiveCampaign 390 searchesKeap 140 searches

Who does AI mention more?

ActiveCampaign, mentioned in every answer we collected

ActiveCampaign in 5 of 5Keap in 0 of 5

Who does AI recommend more?

ActiveCampaign, the only one of the two named

ActiveCampaign first in 5Keap never named

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Top marketing automation platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ActiveCampaign appeared in all five answers. Keap did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ActiveCampaign1st
  2. HubSpot2nd
  3. Klaviyo3rd
  4. Mailchimp4th
  5. Adobe Marketo Engage5th
  6. Ortto6th
  7. Brevo7th
  8. Keap–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Klaviyo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ActiveCampaign5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • HubSpot4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mailchimp2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Adobe Marketo Engage2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Brevo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ortto1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Keap0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about marketing automation platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is ActiveCampaign or Keap more popular in search?

This chart shows how often people search Google for ActiveCampaign and Keap by name. Each line represents a brand's share of searches for all eight marketing automation platforms we track, month by month, from searches in New Zealand.

ActiveCampaign and Keap among marketing automation platforms in New Zealand, by month

Share of searches by month for ActiveCampaign, Keap. The figures are in the table below the chart.

View monthly share of searches table
MonthMailchimpKlaviyoBrevoActiveCampaignKeapHubSpotOrttoAdobe Marketo Engage
Oct 202576.4%14.9%5.2%2.5%0.36%0.41%0.21%0.05%
Nov 202577.1%15.1%4.6%2.5%0.36%0.16%0.26%0.05%
Dec 202575.9%14.5%5.5%3%0.54%0.23%0.23%0.08%
Jan 202671.6%17.3%6.3%3.5%0.51%0.51%0.14%0.07%
Feb 202675.9%15%5.5%2.4%0.44%0.44%0.13%0.06%
Mar 202673.2%14.3%7.9%2.9%0.44%0.94%0.2%0.05%
Apr 202671.1%17%7.6%2.8%0.53%0.47%0.41%0.06%
May 202668.4%20.3%7.3%2.7%0.62%0.45%0.11%0.06%
Jun 202671.3%17.1%7.7%2.8%0.53%0.29%0.24%0.06%
Jul 202671.5%17.1%7.7%2.3%0.83%0.41%0.18%0.06%
Aug 202666%19.3%10.6%2.6%0.93%0.2%0.27%0.07%
Sep 202670.3%16.8%9.3%2.3%0.81%0.23%0.17%0.06%

How has the ActiveCampaign and Keap comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand marketing automation platforms in September 2026?

2 changes

  1. Estimated monthly branded searches for Keap in New Zealand rose 100% over 12 measured months, from 70 to 140 in September 2026.

  2. Estimated monthly branded searches for ActiveCampaign in New Zealand fell 18.8% over 12 measured months, from 480 to 390 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using ActiveCampaign’s and Keap’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ActiveCampaign

1 branded search term

  • activecampaign

Keap

1 branded search term

  • keap

How the Brand Demand Index is measured

Other head-to-heads among marketing automation platforms

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