Abu Garcia vs Rapala:Which is more popular?
In September 2026, Abu Garcia and Rapala were level in searches among fishing tackle brands in New Zealand, with an estimated 370 branded searches each, at 4.9% of the total each. When we asked ChatGPT and Google AI Overviews about fishing tackle brands, Abu Garcia appeared in two of the four answers and Rapala in none.
Who do people search for more?
Abu Garcia and Rapala are searched for about as often as each other.
Who does AI mention more?
Abu Garcia, mentioned in 2 of 4 answers, Rapala in 0
Who does AI recommend more?
Abu Garcia, the only one of the two named
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Top fishing tackle brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Abu Garcia was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Rapala did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Shimano Fishing1st
Daiwa2nd
Penn3rd
Okuma4th- Abu Garcia5th
Berkley6th
Black Magic7th
Rapala–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Daiwa4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Okuma4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Shimano Fishing4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Penn3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Abu Garcia2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Black Magic1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Berkley1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Rapala0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about fishing tackle brands
4 answers
Asked ChatGPT
“Which fishing tackle brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best fishing tackle brands in New Zealand?”
Asked ChatGPT
“What's the best fishing tackle brand in New Zealand for freshwater fishing?”
Searched Google, AI Overview
“fishing gear nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“fishing rod brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Abu Garcia or Rapala more popular in search?
This chart shows how often people search Google for Abu Garcia and Rapala by name. Each line represents a brand's share of searches for all eight fishing tackle brands we track, month by month, from searches in New Zealand.
Share of searches by month for Abu Garcia, Rapala. The figures are in the table below the chart.
View monthly share of searches table
| Month | Daiwa | Black Magic | Berkley | Okuma | Shimano Fishing | Penn | Abu Garcia | Rapala |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.8% | 19.3% | 12.5% | 16.3% | 10.3% | 7.2% | 4.8% | 4.7% |
| Nov 2025 | 26.1% | 16.9% | 11.1% | 15.4% | 12.3% | 7.2% | 5.8% | 5.2% |
| Dec 2025 | 28.1% | 13.8% | 9.3% | 16.7% | 12.3% | 8.5% | 5.1% | 6.3% |
| Jan 2026 | 27.9% | 12.9% | 9.9% | 17.1% | 12.7% | 7.9% | 5.9% | 5.7% |
| Feb 2026 | 25.5% | 12.7% | 13.5% | 15.4% | 14.1% | 8.2% | 5% | 5.7% |
| Mar 2026 | 24.9% | 14.2% | 15.3% | 12.9% | 12.1% | 9.5% | 5.3% | 5.8% |
| Apr 2026 | 24.8% | 19.1% | 13.8% | 13.6% | 12% | 7% | 4.6% | 5.1% |
| May 2026 | 25.9% | 15.3% | 17.7% | 13.3% | 11.8% | 7.2% | 4.6% | 4.2% |
| Jun 2026 | 27.2% | 17.2% | 15.3% | 12.5% | 12.5% | 6.5% | 4.6% | 4.2% |
| Jul 2026 | 24.8% | 18.1% | 15.4% | 13.1% | 12.2% | 7.4% | 5.2% | 3.7% |
| Aug 2026 | 25.4% | 16.7% | 19.1% | 12.2% | 10.8% | 7.5% | 4.1% | 4.2% |
| Sep 2026 | 25.7% | 17.6% | 15.1% | 13.3% | 11.4% | 7.1% | 4.9% | 4.9% |
How has the Abu Garcia and Rapala comparison changed over the last 12 months?
3 findings
- The lead changed hands 5 times in the 12 months ending September 2026: Rapala took it in December 2025, Abu Garcia took it in January 2026, Rapala took it in February 2026, Abu Garcia took it in May 2026, Rapala took it in August 2026.
- Across the 12 months ending September 2026, Abu Garcia’s share of searches among fishing tackle brands in New Zealand moved from 4.8% to 4.9%, and its estimated monthly branded searches moved from 450 to 370.
- Across the 12 months ending September 2026, Rapala’s share of searches among fishing tackle brands in New Zealand moved from 4.7% to 4.9%, and its estimated monthly branded searches moved from 440 to 370.
How did search popularity change for New Zealand fishing tackle brands in September 2026?
2 changes
In September 2026, Abu Garcia overtook Rapala to rank 7th among fishing tackle brands in New Zealand, with 4.9% of the searches.
In September 2026, Rapala gained share of searches among fishing tackle brands in New Zealand, from 4.2% to 4.9%.
How are branded searches counted?
19 search terms
Brandwave collects information about searches that people make online using Abu Garcia’s and Rapala’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Abu Garcia
8 branded search terms
- abu garcia ambassadeur
- abu garcia fishing reels
- abu garcia fishing rod
- abu garcia pole
- abu garcia reels
- abu garcia rods
- abu garcia veritas
- abugarcia
Rapala
11 branded search terms
- rapala
- rapala aerator
- rapala baits
- rapala countdown
- rapala fishing
- rapala fishing lures
- rapala lures
- rapala trolling lures
- rapala trout lures
- rapala x rap
- rapalas for trout
Other head-to-heads among fishing tackle brands
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