Absorb LMS vs Intuto:Which is more popular?
In September 2026, Intuto had more branded searches than Absorb LMS among business learning management systems in New Zealand. Intuto had about 260 branded searches, while Absorb LMS had 40. Intuto made up 34.7% of all business learning management system searches we track, and Absorb LMS accounted for 5.3%. When we asked ChatGPT and Google AI Overviews about business learning management systems, Intuto appeared in two of the five answers and Absorb LMS in one. Intuto was mentioned before Absorb LMS in two out of three answers that named either.
Who do people search for more?
Intuto, about 7 searches for every 1 for Absorb LMS
Who does AI mention more?
Intuto, mentioned in 2 of 5 answers, Absorb LMS in 1
Who does AI recommend more?
Intuto, named ahead of Absorb LMS in 2 of 3 answers
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Top business learning management systems in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Intuto was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Absorb LMS was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Intuto was listed before Absorb LMS in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
LearnUpon1st
Totara2nd
TalentLMS3rd
Docebo4th- Intuto5th
Absorb LMS6th
360Learning–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- TalentLMS4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Totara3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- LearnUpon3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Intuto2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Docebo2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Absorb LMS1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- 360Learning0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about business learning management systems
5 answers
Asked ChatGPT
“Which business learning management system should I use in New Zealand?”
Asked ChatGPT
“What are the best business learning management systems in New Zealand?”
Asked ChatGPT
“What's the best business learning management system in New Zealand for employee training?”
Searched Google, AI Overview
“learning management system nz”
Searched Google, AI Overview
“online training platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Absorb LMS or Intuto more popular in search?
This chart shows how often people search Google for Absorb LMS and Intuto by name. Each line represents a brand's share of searches for all seven business learning management systems we track, month by month, from searches in New Zealand.
Share of searches by month for Intuto, Absorb LMS. The figures are in the table below the chart.
View monthly share of searches table
| Month | Intuto | TalentLMS | Totara | Docebo | LearnUpon | Absorb LMS | 360Learning |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.8% | 24.1% | 19.5% | 10.3% | 3.4% | 4.6% | 1.1% |
| Nov 2025 | 38.6% | 20.5% | 20.5% | 8.4% | 4.8% | 6% | 1.2% |
| Dec 2025 | 40.6% | 21.9% | 17.2% | 7.8% | 4.7% | 4.7% | 3.1% |
| Jan 2026 | 41.6% | 18.2% | 14.3% | 11.7% | 5.2% | 6.5% | 2.6% |
| Feb 2026 | 41.9% | 18.3% | 18.3% | 7.5% | 7.5% | 4.3% | 2.2% |
| Mar 2026 | 36% | 23.6% | 19.1% | 7.9% | 4.5% | 5.6% | 3.4% |
| Apr 2026 | 39% | 25.6% | 13.4% | 8.5% | 4.9% | 6.1% | 2.4% |
| May 2026 | 40% | 21.3% | 17.5% | 8.8% | 5% | 6.3% | 1.3% |
| Jun 2026 | 34.8% | 28.3% | 15.2% | 7.6% | 5.4% | 7.6% | 1.1% |
| Jul 2026 | 36.6% | 23.9% | 15.5% | 9.9% | 7% | 5.6% | 1.4% |
| Aug 2026 | 39.4% | 21.2% | 16.7% | 7.6% | 7.6% | 6.1% | 1.5% |
| Sep 2026 | 34.7% | 28% | 14.7% | 9.3% | 6.7% | 5.3% | 1.3% |
How has the Absorb LMS and Intuto comparison changed over the last 12 months?
3 findings
- Intuto was ahead of Absorb LMS in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Absorb LMS’s share of searches among business learning management systems in New Zealand moved from 4.6% to 5.3%, and its estimated monthly branded searches held steady at 40.
- Across the 12 months ending September 2026, Intuto’s share of searches among business learning management systems in New Zealand moved from 36.8% to 34.7%, and its estimated monthly branded searches moved from 320 to 260.
How did search popularity change for New Zealand business learning management systems in September 2026?
2 changes
In September 2026, Intuto lost share of searches among business learning management systems in New Zealand, from 39.4% to 34.7%.
In September 2026, Absorb LMS lost share of searches among business learning management systems in New Zealand, from 6.1% to 5.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Absorb LMS’s and Intuto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Absorb LMS
1 branded search term
- absorb lms
Intuto
1 branded search term
- intuto
Other head-to-heads among business learning management systems
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