Brandwave

How popular isAbsorb LMS?

In September 2026, people searched for Absorb LMS by name about 40 times in New Zealand, about the same as the previous year. These searches made up 5.3% of all New Zealand business learning management system searches, placing Absorb LMS sixth out of seven systems. When we asked both ChatGPT and Google AI Overviews about business learning management systems, Absorb LMS appeared in one of the five answers and was the sixth most recommended of the seven.

Search and AI answers in September 2026

Absorb LMS is the sixth most searched of 7 competitors and the sixth most recommended in AI answers.

  1. IntutoShare of searches 34.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  2. TalentLMSShare of searches 28%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. TotaraShare of searches 14.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. DoceboShare of searches 9.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. Absorb LMSShare of searches 5.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th

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Top business learning management systems in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Absorb LMS was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Absorb LMS is the sixth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. LearnUpon1st
  2. Totara2nd
  3. TalentLMS3rd
  4. Docebo4th
  5. Intuto5th
  6. Absorb LMS6th
  7. 360Learning–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • TalentLMS4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Totara3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LearnUpon3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Intuto2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Docebo2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Absorb LMS1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • 360Learning0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about business learning management systems

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which business learning management systems compete with Absorb LMS?

Absorb LMS against business learning management systems in New Zealand, by month

Share of searches by month for Intuto, TalentLMS, Totara, Docebo, LearnUpon, Absorb LMS. The figures are in the table below the chart.

View monthly share of searches table
MonthIntutoTalentLMSTotaraDoceboLearnUponAbsorb LMS360Learning
Oct 202536.8%24.1%19.5%10.3%3.4%4.6%1.1%
Nov 202538.6%20.5%20.5%8.4%4.8%6%1.2%
Dec 202540.6%21.9%17.2%7.8%4.7%4.7%3.1%
Jan 202641.6%18.2%14.3%11.7%5.2%6.5%2.6%
Feb 202641.9%18.3%18.3%7.5%7.5%4.3%2.2%
Mar 202636%23.6%19.1%7.9%4.5%5.6%3.4%
Apr 202639%25.6%13.4%8.5%4.9%6.1%2.4%
May 202640%21.3%17.5%8.8%5%6.3%1.3%
Jun 202634.8%28.3%15.2%7.6%5.4%7.6%1.1%
Jul 202636.6%23.9%15.5%9.9%7%5.6%1.4%
Aug 202639.4%21.2%16.7%7.6%7.6%6.1%1.5%
Sep 202634.7%28%14.7%9.3%6.7%5.3%1.3%

  1. 1.Intuto

    34.7%

    Held 1st. 260 estimated branded searches, 0% vs prior month. Share -4.7 points.

  2. 2.TalentLMS

    28%

    Held 2nd. 210 estimated branded searches, +50% vs prior month. Share +6.8 points.

  3. 3.Totara

    14.7%

    Held 3rd. 110 estimated branded searches, 0% vs prior month. Share -2 points.

  4. 4.Docebo

    9.3%

    Held 4th. 70 estimated branded searches, +40% vs prior month. Share +1.8 points.

  5. 5.LearnUpon

    6.7%

    Held 5th. 50 estimated branded searches, 0% vs prior month. Share -0.9 points.

  6. 6.Absorb LMS

    5.3%

    Held 6th. 40 estimated branded searches, 0% vs prior month. Share -0.7 points.

  7. 7.360Learning

    1.3%

    Held 7th. 10 estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare popularity between Absorb LMS and its closest rivals

How has branded search demand for Absorb LMS changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Absorb LMS in New Zealand held steady at 40.
  • Across the 12 months ending September 2026, Absorb LMS’s share of searches among business learning management systems in New Zealand increased from 4.6% to 5.3%.
  • Across the 12 months ending September 2026, Absorb LMS’s share of searches among business learning management systems in New Zealand peaked at 7.6% in June 2026 and was lowest at 4.3% in February 2026.
  • Across the 12 months ending September 2026, Absorb LMS fell from 5th to 6th among business learning management systems in New Zealand.

How did search popularity change for New Zealand business learning management systems in September 2026?

6 changes

  1. In September 2026, TalentLMS gained share of searches among business learning management systems in New Zealand, from 21.2% to 28%.

  2. In September 2026, Docebo gained share of searches among business learning management systems in New Zealand, from 7.6% to 9.3%.

  3. In September 2026, Intuto lost share of searches among business learning management systems in New Zealand, from 39.4% to 34.7%.

  4. In September 2026, Totara lost share of searches among business learning management systems in New Zealand, from 16.7% to 14.7%.

  5. In September 2026, LearnUpon lost share of searches among business learning management systems in New Zealand, from 7.6% to 6.7%.

  6. In September 2026, Absorb LMS lost share of searches among business learning management systems in New Zealand, from 6.1% to 5.3%.

How are Absorb LMS’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Absorb LMS’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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How the Brand Demand Index is measured

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