Brandwave

AB Equipment vs Nissan:Which is more popular?

In September 2026, Nissan had more branded searches than AB Equipment among forklift dealer brands in New Zealand. Nissan had about 34,100 branded searches, while AB Equipment had 1,900. Nissan made up 16.2% of all forklift dealer brand searches we track, and AB Equipment accounted for 0.9%. When we asked ChatGPT and Google AI Overviews about forklift dealer brands, AB Equipment appeared in three of the four answers and Nissan in none.

Among forklift dealer brands in New Zealand in September 2026

Who do people search for more?

Nissan, about 18 searches for every 1 for AB Equipment

Nissan 34.1K searchesAB Equipment 1.9K searches

Who does AI mention more?

AB Equipment, mentioned in 3 of 4 answers, Nissan in 0

AB Equipment in 3 of 4Nissan in 0 of 4

Who does AI recommend more?

AB Equipment, the only one of the two named

AB Equipment first in 3Nissan never named

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Top forklift dealer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, AB Equipment was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Nissan did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Toyota1st
  2. Crown2nd
  3. Hyster3rd
  4. Mitsubishi4th
  5. AB Equipment5th
  6. Centra Forklifts6th
  7. Yale7th
  8. Nissan–
  9. Clark–
  10. Hyundai Construction Equipment–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Toyota4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Mitsubishi3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • AB Equipment3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Centra Forklifts3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Crown3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hyster2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Yale1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Nissan0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Clark0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hyundai Construction Equipment0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about forklift dealer brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is AB Equipment or Nissan more popular in search?

This chart shows how often people search Google for AB Equipment and Nissan by name. Each line represents a brand's share of searches for all ten forklift dealer brands we track, month by month, from searches in New Zealand.

AB Equipment and Nissan among forklift dealer brands in New Zealand, by month

Share of searches by month for Nissan, AB Equipment. The figures are in the table below the chart.

View monthly share of searches table
MonthToyotaMitsubishiNissanAB EquipmentCentra ForkliftsCrownYaleClarkHyundai Construction EquipmentHyster
Oct 202554.4%25.4%18.4%1.1%0.39%0.21%0.03%0.02%0.02%<0.01%
Nov 202554.8%25.1%18.7%0.88%0.33%0.22%0.03%0.01%0.02%<0.01%
Dec 202556.5%25.6%16.5%0.8%0.29%0.19%0.03%0.02%0.01%<0.01%
Jan 202656.3%25.5%17%0.8%0.25%0.2%0.04%0.01%<0.01%<0.01%
Feb 202657.8%24.9%15.8%0.83%0.31%0.26%0.04%0.02%0.01%<0.01%
Mar 202654.3%24.5%19.7%0.76%0.35%0.24%0.04%0.02%0.02%<0.01%
Apr 202655.3%26.1%17.1%0.87%0.33%0.22%0.04%0.01%0.02%<0.01%
May 202655.9%27.3%15.4%0.82%0.31%0.21%0.03%0.01%0.01%<0.01%
Jun 202654.1%28%16.2%0.92%0.43%0.29%0.04%0.01%0.02%<0.01%
Jul 202654.8%27.6%15.9%0.94%0.36%0.24%0.05%0.02%0.02%<0.01%
Aug 202656.4%26%16.2%0.86%0.32%0.22%0.04%0.02%0.02%<0.01%
Sep 202653%29.2%16.2%0.9%0.34%0.23%0.03%0.01%0.01%<0.01%

How has the AB Equipment and Nissan comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand forklift dealer brands in September 2026?

2 changes

  1. Estimated monthly branded searches for AB Equipment in New Zealand fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

  2. Estimated monthly branded searches for Nissan in New Zealand fell 18.1% over 12 measured months, from 41.6K to 34.1K in September 2026.

How are branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using AB Equipment’s and Nissan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

AB Equipment

1 branded search term

  • ab equipment

Nissan

12 branded search terms

  • navara
  • nissan
  • nissan car
  • nissan cars
  • nissan juke
  • nissan leaf
  • nissan navara
  • nissan patrol
  • nissan qashqai
  • nissan skyline
  • nissan x trail
  • qashqai

How the Brand Demand Index is measured

Other head-to-heads among forklift dealer brands

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