Brandwave

2FAS vs Ente Auth:Which is more popular?

In September 2026, Ente Auth had more branded searches than 2FAS among authenticator apps in New Zealand. Ente Auth had about 90 branded searches, while 2FAS had 70. Ente Auth made up 1% of all authenticator app searches we track, and 2FAS accounted for 0.78%. When we asked ChatGPT and Google AI Overviews about authenticator apps, 2FAS appeared in four of the five answers and Ente Auth in two. 2FAS was mentioned before Ente Auth in every answer that named either.

Among authenticator apps in New Zealand in September 2026

Who do people search for more?

Ente Auth, about 29% more searches than 2FAS

Ente Auth 90 searches2FAS 70 searches

Who does AI mention more?

2FAS, mentioned in 4 of 5 answers, Ente Auth in 2

2FAS in 4 of 5Ente Auth in 2 of 5

Who does AI recommend more?

2FAS, named ahead of Ente Auth in 4 of 4 answers

2FAS first in 4Ente Auth never first

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Top authenticator apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, 2FAS was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Ente Auth was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. 2FAS was listed before Ente Auth in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Microsoft Authenticator1st
  2. 2FAS2nd
  3. Google Authenticator3rd
  4. Aegis Authenticator4th
  5. Ente Auth5th
  6. Authy6th
  7. Cisco Duo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Microsoft Authenticator5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Authenticator4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • 2FAS4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Aegis Authenticator3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ente Auth2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Authy1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cisco Duo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about authenticator apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is 2FAS or Ente Auth more popular in search?

This chart shows how often people search Google for 2FAS and Ente Auth by name. Each line represents a brand's share of searches for all seven authenticator apps we track, month by month, from searches in New Zealand.

2FAS and Ente Auth among authenticator apps in New Zealand, by month

Share of searches by month for Ente Auth, 2FAS. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle AuthenticatorMicrosoft AuthenticatorAuthyCisco DuoEnte Auth2FASAegis Authenticator
Oct 202545.3%46%5.4%1.8%0.86%0.48%0.19%
Nov 202544.8%46%5.3%2.2%1%0.46%0.23%
Dec 202545.8%43.2%5.8%3.4%1%0.59%0.15%
Jan 202647.7%43%4.7%2.7%0.9%0.7%0.4%
Feb 202649.3%42.5%4.2%2.4%0.8%0.53%0.18%
Mar 202649.1%42.2%4.2%2.6%0.79%0.79%0.26%
Apr 202647.6%44.1%4.4%2.2%0.72%0.72%0.2%
May 202655.5%36.5%4.6%1.6%0.89%0.57%0.24%
Jun 202663.5%29.5%3.7%1.7%0.81%0.66%0.15%
Jul 202659%33.7%3.6%2.1%0.92%0.59%0.17%
Aug 202656.8%36.1%3.6%1.9%0.99%0.45%0.18%
Sep 202651.3%39.5%4.4%2.8%1%0.78%0.22%

How has the 2FAS and Ente Auth comparison changed over the last 12 months?

3 findings
  • Ente Auth was ahead of 2FAS in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, 2FAS’s share of searches among authenticator apps in New Zealand moved from 0.48% to 0.78%, and its estimated monthly branded searches moved from 50 to 70.
  • Across the 12 months ending September 2026, Ente Auth’s share of searches among authenticator apps in New Zealand moved from 0.86% to 1%, and its estimated monthly branded searches held steady at 90.

How did search popularity change for New Zealand authenticator apps in September 2026?

1 change

  1. Estimated monthly branded searches for 2FAS in New Zealand rose 40% over 12 measured months, from 50 to 70 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using 2FAS’s and Ente Auth’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

2FAS

2 branded search terms

  • 2fas
  • 2fas authenticator

Ente Auth

1 branded search term

  • ente auth

How the Brand Demand Index is measured

Other head-to-heads among authenticator apps

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