Brandwave

100% vs Fox Racing:Which is more popular?

In September 2026, Fox Racing had more branded searches than 100% among MTB gloves brands in New Zealand. Fox Racing had about 500 branded searches, while 100% had 10. Fox Racing made up 32.9% of all MTB gloves brand searches we track, and 100% accounted for 0.66%. When we asked ChatGPT and Google AI Overviews about MTB gloves brands, Fox Racing appeared in four of the five answers and 100% in three. Fox Racing was mentioned before 100% in three out of four answers.

Among MTB gloves brands in New Zealand in September 2026

Who do people search for more?

Fox Racing, about 50 searches for every 1 for 100%

Fox Racing 500 searches100% 10 searches

Who does AI mention more?

Fox Racing, mentioned in 4 of 5 answers, 100% in 3

Fox Racing in 4 of 5100% in 3 of 5

Who does AI recommend more?

Fox Racing, named ahead of 100% in 3 of 4 answers

Fox Racing first in 3100% first in 1

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Top MTB gloves brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fox Racing was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. 100% was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Fox Racing was listed before 100% in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fox Racing1st
  2. 100%2nd
  3. Troy Lee Designs3rd
  4. POC4th
  5. Giro5th
  6. Endura–
  7. Specialized–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fox Racing4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • POC3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • 100%3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Troy Lee Designs2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Giro2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Endura0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Specialized0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about MTB gloves brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is 100% or Fox Racing more popular in search?

This chart shows how often people search Google for 100% and Fox Racing by name. Each line represents a brand's share of searches for all seven MTB gloves brands we track, month by month, from searches in New Zealand.

100% and Fox Racing among MTB gloves brands in New Zealand, by month

Share of searches by month for Fox Racing, 100%. The figures are in the table below the chart.

View monthly share of searches table
MonthTroy Lee DesignsFox RacingEnduraGiroPOC100%Specialized
Oct 202550%28.5%14.6%4.9%0.69%0.69%0.69%
Nov 202540.7%41.2%11.9%4%1.1%0.56%0.56%
Dec 202545.9%35.7%10.8%5.7%0.64%0.64%0.64%
Jan 202647.1%32.7%13.7%4.6%0.65%0.65%0.65%
Feb 202650.3%30.1%14.7%2.8%0.7%0.7%0.7%
Mar 202652.1%27.2%15.4%4.1%0.59%0.59%0%
Apr 202644.7%32.9%16.1%4.3%0.62%0.62%0.62%
May 202646.5%36.1%11%4.5%0.65%0.65%0.65%
Jun 202645.9%35.7%13.4%3.2%0.64%0.64%0.64%
Jul 202644%34.3%15.7%3.7%0.75%0.75%0.75%
Aug 202641.9%28.5%22.7%5.2%0.58%0.58%0.58%
Sep 202647.4%32.9%13.8%3.3%1.3%0.66%0.66%

How has the 100% and Fox Racing comparison changed over the last 12 months?

3 findings
  • Fox Racing was ahead of 100% in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, 100%’s share of searches among MTB gloves brands in New Zealand moved from 0.69% to 0.66%, and its estimated monthly branded searches held steady at 10.
  • Across the 12 months ending September 2026, Fox Racing’s share of searches among MTB gloves brands in New Zealand moved from 28.5% to 32.9%, and its estimated monthly branded searches moved from 410 to 500.

How did search popularity change for New Zealand MTB gloves brands in September 2026?

2 changes

  1. In September 2026, POC overtook 100% to rank 5th among MTB gloves brands in New Zealand, with 1.3% of the searches.

  2. In September 2026, Fox Racing gained share of searches among MTB gloves brands in New Zealand, from 28.5% to 32.9%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using 100%’s and Fox Racing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

100%

1 branded search term

  • 100 percent gloves

Fox Racing

2 branded search terms

  • fox gloves
  • fox mtb gloves

How the Brand Demand Index is measured

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