Brands owned byGLOBAL
The brands GLOBAL markets in New Zealand, and where to find each one's branded demand.
Brand competitors
These brands are measured alongside GLOBAL’s in the same sets.
1st place in NZ Knife set brands estimated Share of Search at 61.5% in Sep 2026.
1st place in NZ Chef knife brands estimated Share of Search at 45.5% in Sep 2026.
2nd place in NZ Chef knife brands estimated Share of Search at 23.6% in Sep 2026.
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