Brandwave

Wellington optometrists in New Zealand:Which brands are most popular in search?

In August 2026, Capital Eyes was the most searched among wellington optometrists in New Zealand, with an estimated 120 branded searches and 70.6% estimated Share of Search within this set.

Share of Search, August 2026
  1. Capital Eyes70.6%
  2. Barry & Sargent29.4%

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Share of SearchLeaderboard

Compare Wellington optometrists in New Zealand by measured brand search demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among wellington optometrists in New Zealand, by month

Share of Search by month for Capital Eyes, Barry & Sargent. The figures are in the table below the chart.

View monthly share of search table
MonthCapital EyesBarry & Sargent
Oct 202568.2%31.8%
Nov 202575%25%
Dec 202568.8%31.3%
Jan 202676.2%23.8%
Feb 202676.2%23.8%
Mar 202666.7%33.3%
Apr 202673.7%26.3%
May 202673.7%26.3%
Jun 202668.4%31.6%
Jul 202670%30%
Aug 202670.6%29.4%
Sep 2026——

This month’s ranking, August 2026

  1. held 1st · 120 estimated branded searches · -14.3% vs prior month · +0.6 points

  2. held 2nd · 50 estimated branded searches · -16.7% vs prior month · -0.6 points

Compare search popularity between leading brands

Which brand is most popular in search among wellington optometrists in New Zealand?

In August 2026, Capital Eyes was the most searched among wellington optometrists in New Zealand, with an estimated 120 branded searches and 70.6% estimated Share of Search within this set. Barry & Sargent is in 2nd place, 41.2 percentage points behind at 29.4% Share of Search.

New Zealand wellington optometrists, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Capital Eyes68.2% → 70.6%76.2%Jan 202666.7%Mar 20261st
Barry & Sargent31.8% → 29.4%33.3%Mar 202623.8%Jan 20262nd

Each finding as a sentence

  • Across the 11 months ending August 2026, Capital Eyes’ estimated Share of Search among wellington optometrists in New Zealand increased from 68.2% to 70.6%.
  • Across the 11 months ending August 2026, Barry & Sargent’s estimated Share of Search among wellington optometrists in New Zealand decreased from 31.8% to 29.4%.
  • Across the 11 months ending August 2026, Capital Eyes’ estimated Share of Search among wellington optometrists in New Zealand peaked at 76.2% in January 2026 and was lowest at 66.7% in March 2026.
  • Across the 11 months ending August 2026, Barry & Sargent’s estimated Share of Search among wellington optometrists in New Zealand peaked at 33.3% in March 2026 and was lowest at 23.8% in January 2026.

How did search popularity change for New Zealand wellington optometrists in August 2026?

  1. In August 2026, Capital Eyes gained estimated Share of Search among wellington optometrists in New Zealand, from 70% to 70.6%.

  2. In August 2026, Barry & Sargent lost estimated Share of Search among wellington optometrists in New Zealand, from 30% to 29.4%.

How the Brand Demand Index is measured

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