How popular isBarry & Sargent in search?
In August 2026, there were an estimated 50 branded searches for Barry & Sargent in New Zealand which is down 28.6% over the last 11 months. Barry & Sargent holds 29.4% estimated Share of Search among New Zealand wellington optometrists and is ranked 2nd of 2 competitors for search popularity.
Capital Eyes70.6%
Barry & Sargent29.4%
Follow Barry & Sargent and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which wellington optometrists compete with Barry & Sargent?
Share of Search by month for Capital Eyes, Barry & Sargent. The figures are in the table below the chart.
View monthly share of search table
| Month | Capital Eyes | Barry & Sargent |
|---|---|---|
| Oct 2025 | 68.2% | 31.8% |
| Nov 2025 | 75% | 25% |
| Dec 2025 | 68.8% | 31.3% |
| Jan 2026 | 76.2% | 23.8% |
| Feb 2026 | 76.2% | 23.8% |
| Mar 2026 | 66.7% | 33.3% |
| Apr 2026 | 73.7% | 26.3% |
| May 2026 | 73.7% | 26.3% |
| Jun 2026 | 68.4% | 31.6% |
| Jul 2026 | 70% | 30% |
| Aug 2026 | 70.6% | 29.4% |
| Sep 2026 | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 70.6% | 120 | -14.3% | +0.6 points | |
| 2, held 2nd | 29.4% | 50 | -16.7% | -0.6 points |
70.6%
held 1st · 120 estimated branded searches · -14.3% vs prior month · +0.6 points
29.4%
held 2nd · 50 estimated branded searches · -16.7% vs prior month · -0.6 points
Compare search popularity between Barry & Sargent and its closest rivals
How has branded search demand for Barry & Sargent changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Barry & Sargent in New Zealand fell from 70 to 50.
- Across the 11 months ending August 2026, Barry & Sargent’s estimated Share of Search among wellington optometrists in New Zealand decreased from 31.8% to 29.4%.
- Across the 11 months ending August 2026, Barry & Sargent’s estimated Share of Search among wellington optometrists in New Zealand peaked at 33.3% in March 2026 and was lowest at 23.8% in January 2026.
How did search popularity change for New Zealand wellington optometrists in August 2026?
2 changes
In August 2026, Capital Eyes gained estimated Share of Search among wellington optometrists in New Zealand, from 70% to 70.6%.
In August 2026, Barry & Sargent lost estimated Share of Search among wellington optometrists in New Zealand, from 30% to 29.4%.
How is Barry & Sargent measured?
Brandwave collects information about searches that people make online using Barry & Sargent’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- barry & sargent
- barry & sargent optometrists
Do you work for Barry & Sargent? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Barry & Sargent your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.