Brandwave

How popular isCapital Eyes in search?

In August 2026, there were an estimated 120 branded searches for Capital Eyes in New Zealand which is down 20% over the last 11 months. Capital Eyes holds 70.6% estimated Share of Search among New Zealand wellington optometrists and is ranked 1st of 2 competitors for search popularity.

Share of Search, August 2026
  1. Capital Eyes70.6%
  2. Barry & Sargent29.4%
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Which wellington optometrists compete with Capital Eyes?

Capital Eyes against wellington optometrists in New Zealand, by month

Share of Search by month for Capital Eyes, Barry & Sargent. The figures are in the table below the chart.

View monthly share of search table
MonthCapital EyesBarry & Sargent
Oct 202568.2%31.8%
Nov 202575%25%
Dec 202568.8%31.3%
Jan 202676.2%23.8%
Feb 202676.2%23.8%
Mar 202666.7%33.3%
Apr 202673.7%26.3%
May 202673.7%26.3%
Jun 202668.4%31.6%
Jul 202670%30%
Aug 202670.6%29.4%
Sep 2026——
  1. held 1st · 120 estimated branded searches · -14.3% vs prior month · +0.6 points

  2. held 2nd · 50 estimated branded searches · -16.7% vs prior month · -0.6 points

Compare search popularity between Capital Eyes and its closest rivals

How has branded search demand for Capital Eyes changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Capital Eyes in New Zealand fell from 150 to 120.
  • Across the 11 months ending August 2026, Capital Eyes’ estimated Share of Search among wellington optometrists in New Zealand increased from 68.2% to 70.6%.
  • Across the 11 months ending August 2026, Capital Eyes’ estimated Share of Search among wellington optometrists in New Zealand peaked at 76.2% in January 2026 and was lowest at 66.7% in March 2026.

How did search popularity change for New Zealand wellington optometrists in August 2026?

  1. In August 2026, Capital Eyes gained estimated Share of Search among wellington optometrists in New Zealand, from 70% to 70.6%.

  2. In August 2026, Barry & Sargent lost estimated Share of Search among wellington optometrists in New Zealand, from 30% to 29.4%.

How is Capital Eyes measured?

Brandwave collects information about searches that people make online using Capital Eyes’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • capital eyes
  • capital eyes karori
  • capital eyes optometrist
  • capital eyes wellington
  • capitaleyes
  • visique capital eyes

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How the Brand Demand Index is measured

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Is Capital Eyes your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.