CodeBlue vs ThinkConcepts:Which is more popular by branded search in New Zealand?
In August 2026, CodeBlue had more branded searches than ThinkConcepts among wellington IT service providers in New Zealand. CodeBlue was estimated to have 500 branded searches compared to ThinkConcepts’ 270, and held a 33.3% Share of Search versus ThinkConcepts’ 18%.
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Which is more popular in search, CodeBlue or ThinkConcepts?
Compare Wellington IT service providers using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for CodeBlue, ThinkConcepts. The figures are in the table below the chart.
View monthly share of search table
| Month | First Focus | CodeBlue | ThinkConcepts | IT Works |
|---|---|---|---|---|
| Oct 2025 | 4.7% | 61.2% | 27.1% | 7.1% |
| Nov 2025 | 5% | 62.5% | 27.5% | 5% |
| Dec 2025 | 3.2% | 61.9% | 28.6% | 6.3% |
| Jan 2026 | 5.9% | 63.2% | 26.5% | 4.4% |
| Feb 2026 | 18.1% | 56.6% | 21.7% | 3.6% |
| Mar 2026 | 19.1% | 57.3% | 20% | 3.6% |
| Apr 2026 | 17.1% | 56.6% | 23.7% | 2.6% |
| May 2026 | 50.4% | 33.6% | 14.4% | 1.6% |
| Jun 2026 | 44.4% | 36.5% | 16.7% | 2.4% |
| Jul 2026 | 35.9% | 46.7% | 15.2% | 2.2% |
| Aug 2026 | 46.7% | 33.3% | 18% | 2% |
| Sep 2026 | — | — | — | — |
How has the CodeBlue and ThinkConcepts comparison changed over the last 12 months?
3 findings
- CodeBlue was ahead of ThinkConcepts in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, CodeBlue’s estimated Share of Search among wellington IT service providers in New Zealand moved from 61.2% to 33.3%, and its estimated monthly branded searches moved from 520 to 500.
- Across the 11 months ending August 2026, ThinkConcepts’ estimated Share of Search among wellington IT service providers in New Zealand moved from 27.1% to 18%, and its estimated monthly branded searches moved from 230 to 270.
How did search popularity change for New Zealand wellington IT service providers in August 2026?
3 changes
In August 2026, First Focus overtook CodeBlue to take the highest estimated Share of Search among wellington IT service providers in New Zealand, at 46.7%.
In August 2026, ThinkConcepts gained estimated Share of Search among wellington IT service providers in New Zealand, from 15.2% to 18%.
In August 2026, CodeBlue lost estimated Share of Search among wellington IT service providers in New Zealand, from 46.7% to 33.3%.
How each brand is measured
Brandwave collects information about searches that people make online using CodeBlue’s and ThinkConcepts’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
CodeBlue
11 branded search terms
- code blue it
- code blue it services
- codeblue auckland
- codeblue christchurch
- codeblue fujifilm
- codeblue hamilton
- codeblue it
- codeblue managed services
- codeblue nz
- codeblue wellington
- codeblue.co.nz
ThinkConcepts
2 branded search terms
- think concepts
- thinking.co.nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.