ZAP vs Tenable:Which is more popular?
In September 2026, ZAP had more branded searches than Tenable among vulnerability scanner brands in New Zealand. ZAP had about 110 branded searches, while Tenable had 30. ZAP made up 33.3% of all vulnerability scanner brand searches we track, and Tenable accounted for 9.1%. When we asked ChatGPT and Google AI Overviews about vulnerability scanner brands, Tenable appeared in all five answers and ZAP in two. Tenable was mentioned before ZAP in every answer.
Who do people search for more?
ZAP, about 4 searches for every 1 for Tenable
Who does AI mention more?
Tenable, mentioned in every answer we collected
Who does AI recommend more?
Tenable, named ahead of ZAP in every answer
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Top vulnerability scanner brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Tenable appeared in all five answers. ZAP was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Tenable was listed before ZAP in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Tenable1st
Qualys2nd
Rapid73rd- Greenbone / OpenVAS4th
- ZAP5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Tenable5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Qualys4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Rapid73 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Greenbone / OpenVAS3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- ZAP2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
See every answer about vulnerability scanner brands
5 answers
Asked ChatGPT
“Which vulnerability scanner brand should I use in New Zealand?”
Asked ChatGPT
“What are the best vulnerability scanner brands in New Zealand?”
Asked ChatGPT
“What's the best vulnerability scanner brand in New Zealand for a small security team?”
Searched Google, AI Overview
“best vulnerability scanner”
Searched Google, AI Overview
“security scanner software”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is ZAP or Tenable more popular in search?
This chart shows how often people search Google for ZAP and Tenable by name. Each line represents a brand's share of searches for all five vulnerability scanner brands we track, month by month, from searches in New Zealand.
Share of searches by month for ZAP, Tenable. The figures are in the table below the chart.
View monthly share of searches table
| Month | ZAP | Qualys | Rapid7 | Tenable | Greenbone / OpenVAS |
|---|---|---|---|---|---|
| Oct 2025 | 26.2% | 26.2% | 40.5% | 4.8% | 2.4% |
| Nov 2025 | 30.6% | 30.6% | 30.6% | 5.6% | 2.8% |
| Dec 2025 | 20% | 36% | 36% | 8% | 0% |
| Jan 2026 | 31% | 31% | 24.1% | 10.3% | 3.4% |
| Feb 2026 | 21.2% | 33.3% | 33.3% | 9.1% | 3% |
| Mar 2026 | 31.1% | 31.1% | 31.1% | 6.7% | 0% |
| Apr 2026 | 21.9% | 28.1% | 34.4% | 12.5% | 3.1% |
| May 2026 | 26.5% | 26.5% | 32.4% | 11.8% | 2.9% |
| Jun 2026 | 25.6% | 32.6% | 25.6% | 14% | 2.3% |
| Jul 2026 | 32.4% | 26.5% | 20.6% | 17.6% | 2.9% |
| Aug 2026 | 33.3% | 27.3% | 27.3% | 9.1% | 3% |
| Sep 2026 | 33.3% | 27.3% | 27.3% | 9.1% | 3% |
How has the ZAP and Tenable comparison changed over the last 12 months?
3 findings
- ZAP was ahead of Tenable in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ZAP’s share of searches among vulnerability scanner brands in New Zealand moved from 26.2% to 33.3%, and its estimated monthly branded searches held steady at 110.
- Across the 12 months ending September 2026, Tenable’s share of searches among vulnerability scanner brands in New Zealand moved from 4.8% to 9.1%, and its estimated monthly branded searches moved from 20 to 30.
How did search popularity change for New Zealand vulnerability scanner brands in September 2026?
1 change
Estimated monthly branded searches for Tenable in New Zealand rose 50% over 12 measured months, from 20 to 30 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using ZAP’s and Tenable’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among vulnerability scanner brands
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