Vulnerability scanner brands in New Zealand:Which are most popular?
In September 2026, ZAP was the most searched vulnerability scanner brand in New Zealand, accounting for 33.3% of all searches among the five brands we track. When we checked with ChatGPT and Google AI Overviews, Tenable showed up in every answer. Tenable was recommended most often, coming first in every response.
ZAPShare of searches 33.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
QualysShare of searches 27.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
Rapid7Share of searches 27.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
TenableShare of searches 9.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st- Greenbone / OpenVASShare of searches 3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
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Top vulnerability scanner brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Tenable appeared every time. Tenable was recommended most often, coming first in every answer. Qualys was second, and Rapid7 was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Tenable1st
- Qualys2nd
- Rapid73rd
- Greenbone / OpenVAS4th
- ZAP5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Tenable5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Qualys4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Rapid73 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Greenbone / OpenVAS3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- ZAP2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
See every answer about vulnerability scanner brands
5 answers
Asked ChatGPT
“Which vulnerability scanner brand should I use in New Zealand?”
Asked ChatGPT
“What are the best vulnerability scanner brands in New Zealand?”
Asked ChatGPT
“What's the best vulnerability scanner brand in New Zealand for a small security team?”
Searched Google, AI Overview
“best vulnerability scanner”
Searched Google, AI Overview
“security scanner software”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which vulnerability scanner brands do people search for most?
This chart shows how often people search Google for each vulnerability scanner brand by name. Each line represents a brand's share of searches for all five vulnerability scanner brands we track, month by month, from searches in New Zealand.
Share of searches by month for ZAP, Qualys, Rapid7, Tenable, Greenbone / OpenVAS. The figures are in the table below the chart.
View monthly share of searches table
| Month | ZAP | Qualys | Rapid7 | Tenable | Greenbone / OpenVAS |
|---|---|---|---|---|---|
| Oct 2025 | 26.2% | 26.2% | 40.5% | 4.8% | 2.4% |
| Nov 2025 | 30.6% | 30.6% | 30.6% | 5.6% | 2.8% |
| Dec 2025 | 20% | 36% | 36% | 8% | 0% |
| Jan 2026 | 31% | 31% | 24.1% | 10.3% | 3.4% |
| Feb 2026 | 21.2% | 33.3% | 33.3% | 9.1% | 3% |
| Mar 2026 | 31.1% | 31.1% | 31.1% | 6.7% | 0% |
| Apr 2026 | 21.9% | 28.1% | 34.4% | 12.5% | 3.1% |
| May 2026 | 26.5% | 26.5% | 32.4% | 11.8% | 2.9% |
| Jun 2026 | 25.6% | 32.6% | 25.6% | 14% | 2.3% |
| Jul 2026 | 32.4% | 26.5% | 20.6% | 17.6% | 2.9% |
| Aug 2026 | 33.3% | 27.3% | 27.3% | 9.1% | 3% |
| Sep 2026 | 33.3% | 27.3% | 27.3% | 9.1% | 3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 33.3% | 110 | 0% | 0 points | |
| 2, held 2nd | 27.3% | 90 | 0% | 0 points | |
| 3, held 3rd | 27.3% | 90 | 0% | 0 points | |
| 4, held 4th | 9.1% | 30 | 0% | 0 points | |
| 5, held 5th | 3% | 10 | 0% | 0 points |
1.
ZAP33.3%
Held 1st. 110 estimated branded searches, 0% vs prior month. Share 0 points.
2.
Qualys27.3%
Held 2nd. 90 estimated branded searches, 0% vs prior month. Share 0 points.
3.
Rapid727.3%
Held 3rd. 90 estimated branded searches, 0% vs prior month. Share 0 points.
4.
Tenable9.1%
Held 4th. 30 estimated branded searches, 0% vs prior month. Share 0 points.
Held 5th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among vulnerability scanner brands in New Zealand?
5 brands
In September 2026, ZAP was the most searched among vulnerability scanner brands in New Zealand, with an estimated 110 branded searches, 33.3% of all searches for the five we track. Qualys is in 2nd place, 6.1 percentage points behind at 27.3%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| ZAP | 26.2% → 33.3% | 33.3%Aug 2026 | 20%Dec 2025 | 3rd → 1st |
| Qualys | 26.2% → 27.3% | 36%Dec 2025 | 26.2%Oct 2025 | 2nd |
| Rapid7 | 40.5% → 27.3% | 40.5%Oct 2025 | 20.6%Jul 2026 | 1st → 3rd |
| Tenable | 4.8% → 9.1% | 17.6%Jul 2026 | 4.8%Oct 2025 | 4th |
| Greenbone / OpenVAS | 2.4% → 3% | 3.4%Jan 2026 | 0%Dec 2025 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, ZAP’s share of searches among vulnerability scanner brands in New Zealand increased from 26.2% to 33.3%.
- Across the 12 months ending September 2026, Qualys’ share of searches among vulnerability scanner brands in New Zealand increased from 26.2% to 27.3%.
- Across the 12 months ending September 2026, Rapid7’s share of searches among vulnerability scanner brands in New Zealand decreased from 40.5% to 27.3%.
- Across the 12 months ending September 2026, Tenable’s share of searches among vulnerability scanner brands in New Zealand increased from 4.8% to 9.1%.
- Across the 12 months ending September 2026, Greenbone / OpenVAS’s share of searches among vulnerability scanner brands in New Zealand increased from 2.4% to 3%.
- Across the 12 months ending September 2026, ZAP’s share of searches among vulnerability scanner brands in New Zealand peaked at 33.3% in August 2026 and was lowest at 20% in December 2025.
- Across the 12 months ending September 2026, Qualys’ share of searches among vulnerability scanner brands in New Zealand peaked at 36% in December 2025 and was lowest at 26.2% in October 2025.
- Across the 12 months ending September 2026, Rapid7’s share of searches among vulnerability scanner brands in New Zealand peaked at 40.5% in October 2025 and was lowest at 20.6% in July 2026.
- Across the 12 months ending September 2026, Tenable’s share of searches among vulnerability scanner brands in New Zealand peaked at 17.6% in July 2026 and was lowest at 4.8% in October 2025.
- Across the 12 months ending September 2026, Greenbone / OpenVAS’s share of searches among vulnerability scanner brands in New Zealand peaked at 3.4% in January 2026 and was lowest at 0% in December 2025.
- Across the 12 months ending September 2026, ZAP rose from 3rd to 1st among vulnerability scanner brands in New Zealand.
- Across the 12 months ending September 2026, Rapid7 fell from 1st to 3rd among vulnerability scanner brands in New Zealand.
How did search popularity change for New Zealand vulnerability scanner brands in September 2026?
3 changes
Estimated monthly branded searches for Tenable in New Zealand rose 50% over 12 measured months, from 20 to 30 in September 2026.
Estimated monthly branded searches for Rapid7 in New Zealand fell 47.1% over 12 measured months, from 170 to 90 in September 2026.
Estimated monthly branded searches for Qualys in New Zealand fell 18.2% over 12 measured months, from 110 to 90 in September 2026.
Compare popularity between leading brands
- ZAP vs Qualys: compare popularity
- ZAP vs Rapid7: compare popularity
- ZAP vs Tenable: compare popularity
- ZAP vs Greenbone / OpenVAS: compare popularity
- Qualys vs Rapid7: compare popularity
- Qualys vs Tenable: compare popularity
- Qualys vs Greenbone / OpenVAS: compare popularity
- Rapid7 vs Tenable: compare popularity
- Rapid7 vs Greenbone / OpenVAS: compare popularity
- Tenable vs Greenbone / OpenVAS: compare popularity
- Compare any of these brands
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