Brandwave

How popular isTenable?

In September 2026, people searched for Tenable by name about 30 times in New Zealand, a 50% increase from the previous year. These searches made up 9.1% of all New Zealand vulnerability scanner brand searches, placing Tenable fourth out of five brands. When we asked both ChatGPT and Google AI Overviews about vulnerability scanner brands, Tenable appeared in all answers and was the most recommended of the five.

Search and AI answers in September 2026

Tenable is the fourth most searched of 5 competitors and the most recommended in AI answers.

  1. ZAPShare of searches 33.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  2. QualysShare of searches 27.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. Rapid7Share of searches 27.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. TenableShare of searches 9.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. Greenbone / OpenVASShare of searches 3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
Tenable website (opens in a new tab)

Follow Tenable and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top vulnerability scanner brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tenable appeared in all five answers. Tenable is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tenable1st
  2. Qualys2nd
  3. Rapid73rd
  4. Greenbone / OpenVAS4th
  5. ZAP5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tenable5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Qualys4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rapid73 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Greenbone / OpenVAS3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ZAP2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about vulnerability scanner brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which vulnerability scanner brands compete with Tenable?

Tenable against vulnerability scanner brands in New Zealand, by month

Share of searches by month for ZAP, Qualys, Rapid7, Tenable, Greenbone / OpenVAS. The figures are in the table below the chart.

View monthly share of searches table
MonthZAPQualysRapid7TenableGreenbone / OpenVAS
Oct 202526.2%26.2%40.5%4.8%2.4%
Nov 202530.6%30.6%30.6%5.6%2.8%
Dec 202520%36%36%8%0%
Jan 202631%31%24.1%10.3%3.4%
Feb 202621.2%33.3%33.3%9.1%3%
Mar 202631.1%31.1%31.1%6.7%0%
Apr 202621.9%28.1%34.4%12.5%3.1%
May 202626.5%26.5%32.4%11.8%2.9%
Jun 202625.6%32.6%25.6%14%2.3%
Jul 202632.4%26.5%20.6%17.6%2.9%
Aug 202633.3%27.3%27.3%9.1%3%
Sep 202633.3%27.3%27.3%9.1%3%

  1. 1.ZAP

    33.3%

    Held 1st. 110 estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Qualys

    27.3%

    Held 2nd. 90 estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Rapid7

    27.3%

    Held 3rd. 90 estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Tenable

    9.1%

    Held 4th. 30 estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Greenbone / OpenVAS

    3%

    Held 5th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Tenable and its closest rivals

How has branded search demand for Tenable changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Tenable in New Zealand rose from 20 to 30.
  • Across the 12 months ending September 2026, Tenable’s share of searches among vulnerability scanner brands in New Zealand increased from 4.8% to 9.1%.
  • Across the 12 months ending September 2026, Tenable’s share of searches among vulnerability scanner brands in New Zealand peaked at 17.6% in July 2026 and was lowest at 4.8% in October 2025.

How did search popularity change for New Zealand vulnerability scanner brands in September 2026?

3 changes

  1. Estimated monthly branded searches for Tenable in New Zealand rose 50% over 12 measured months, from 20 to 30 in September 2026.

  2. Estimated monthly branded searches for Rapid7 in New Zealand fell 47.1% over 12 measured months, from 170 to 90 in September 2026.

  3. Estimated monthly branded searches for Qualys in New Zealand fell 18.2% over 12 measured months, from 110 to 90 in September 2026.

How are Tenable’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Tenable’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • tenable scanner
  • tenable vulnerability management

Do you work for Tenable? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Tenable compete?

Tenable is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Vulnerability management platforms4th of 77.3%Show ranking
Vulnerability scanner brands4th of 59.1%Shown above
Creator with pink hair and a pink jacket

Is Tenable your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free