Brandwave

How popular isTenable?

In September 2026, people searched for Tenable by name about 30 times in New Zealand, a 50% increase from the previous year. These searches made up 7.3% of all New Zealand vulnerability management platform searches, placing Tenable fourth out of seven platforms. When we asked both ChatGPT and Google AI Overviews about vulnerability management platforms, Tenable appeared in all answers and was the most recommended of the seven.

Search and AI answers in September 2026

Tenable is the fourth most searched of 7 competitors and the most recommended in AI answers.

  1. GreenboneShare of searches 34.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  2. QualysShare of searches 22%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. Rapid7Share of searches 22%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  4. TenableShare of searches 7.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. WizShare of searches 7.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th

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Top vulnerability management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tenable appeared in all five answers. Tenable is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tenable1st
  2. Qualys2nd
  3. Rapid73rd
  4. Microsoft Defender Vulnerability Management4th
  5. Wiz5th
  6. Greenbone6th
  7. Detectify–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Qualys5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rapid75 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tenable5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wiz3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Microsoft Defender Vulnerability Management3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Greenbone2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Detectify0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about vulnerability management platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which vulnerability management platforms compete with Tenable?

Tenable against vulnerability management platforms in New Zealand, by month

Share of searches by month for Greenbone, Qualys, Rapid7, Tenable, Wiz, Microsoft Defender Vulnerability Management, Detectify. The figures are in the table below the chart.

View monthly share of searches table
MonthGreenboneQualysRapid7TenableWizMicrosoft Defender Vulnerability ManagementDetectify
Oct 202532.7%21.2%32.7%3.8%3.8%3.8%1.9%
Nov 202537%23.9%23.9%4.3%4.3%2.2%4.3%
Dec 202553.1%18.4%18.4%4.1%2%2%2%
Jan 202646.7%20%15.6%6.7%4.4%2.2%4.4%
Feb 202646.4%19.6%19.6%5.4%3.6%1.8%3.6%
Mar 202641.9%22.6%22.6%4.8%3.2%1.6%3.2%
Apr 202637.8%20%24.4%8.9%4.4%2.2%2.2%
May 202632.6%20.9%25.6%9.3%4.7%4.7%2.3%
Jun 202623.9%30.4%23.9%13%2.2%4.3%2.2%
Jul 202628.9%23.7%18.4%15.8%2.6%5.3%5.3%
Aug 202630.6%25%25%8.3%5.6%2.8%2.8%
Sep 202634.1%22%22%7.3%7.3%4.9%2.4%

  1. 1.Greenbone

    34.1%

    Held 1st. 140 estimated branded searches, +27.3% vs prior month. Share +3.6 points.

  2. 2.Qualys

    22%

    Held 2nd. 90 estimated branded searches, 0% vs prior month. Share -3 points.

  3. 3.Rapid7

    22%

    Held 3rd. 90 estimated branded searches, 0% vs prior month. Share -3 points.

  4. 4.Tenable

    7.3%

    Held 4th. 30 estimated branded searches, 0% vs prior month. Share -1 points.

  5. 5.Wiz

    7.3%

    Held 5th. 30 estimated branded searches, +50% vs prior month. Share +1.8 points.

  6. 6.Microsoft Defender Vulnerability Management

    4.9%

    Moved from 7th to 6th. 20 estimated branded searches, +100% vs prior month. Share +2.1 points.

  7. 7.Detectify

    2.4%

    Moved from 6th to 7th. 10 estimated branded searches, 0% vs prior month. Share -0.3 points.

Compare popularity between Tenable and its closest rivals

How has branded search demand for Tenable changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Tenable in New Zealand rose from 20 to 30.
  • Across the 12 months ending September 2026, Tenable’s share of searches among vulnerability management platforms in New Zealand increased from 3.8% to 7.3%.
  • Across the 12 months ending September 2026, Tenable’s share of searches among vulnerability management platforms in New Zealand peaked at 15.8% in July 2026 and was lowest at 3.8% in October 2025.
  • Across the 12 months ending September 2026, Tenable rose from 5th to 4th among vulnerability management platforms in New Zealand.

How did search popularity change for New Zealand vulnerability management platforms in September 2026?

6 changes

  1. In September 2026, Microsoft Defender Vulnerability Management overtook Detectify to rank 6th among vulnerability management platforms in New Zealand, with 4.9% of the searches.

  2. In September 2026, Greenbone gained share of searches among vulnerability management platforms in New Zealand, from 30.6% to 34.1%.

  3. In September 2026, Wiz gained share of searches among vulnerability management platforms in New Zealand, from 5.6% to 7.3%.

  4. In September 2026, Qualys lost share of searches among vulnerability management platforms in New Zealand, from 25% to 22%.

  5. In September 2026, Rapid7 lost share of searches among vulnerability management platforms in New Zealand, from 25% to 22%.

  6. In September 2026, Tenable lost share of searches among vulnerability management platforms in New Zealand, from 8.3% to 7.3%.

How are Tenable’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Tenable’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • tenable scanner
  • tenable vulnerability management

Do you work for Tenable? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Tenable compete?

Tenable is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Vulnerability management platforms4th of 77.3%Shown above
Vulnerability scanner brands4th of 59.1%Show ranking
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