Brandwave

How popular isRapid7?

In September 2026, people searched for Rapid7 by name about 90 times in New Zealand, a 47.1% decrease from the previous year. These searches made up 27.3% of all New Zealand vulnerability scanner brand searches, placing Rapid7 third out of five brands. When we asked both ChatGPT and Google AI Overviews about vulnerability scanner brands, Rapid7 appeared in three of the five answers and was the third most recommended of the five.

Search and AI answers in September 2026

Rapid7 is the third most searched of 5 competitors and the third most recommended in AI answers.

  1. ZAPShare of searches 33.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  2. QualysShare of searches 27.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. Rapid7Share of searches 27.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. TenableShare of searches 9.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. Greenbone / OpenVASShare of searches 3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
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Top vulnerability scanner brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Rapid7 was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Rapid7 is the third most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tenable1st
  2. Qualys2nd
  3. Rapid73rd
  4. Greenbone / OpenVAS4th
  5. ZAP5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tenable5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Qualys4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rapid73 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Greenbone / OpenVAS3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ZAP2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about vulnerability scanner brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which vulnerability scanner brands compete with Rapid7?

Rapid7 against vulnerability scanner brands in New Zealand, by month

Share of searches by month for ZAP, Qualys, Rapid7, Tenable, Greenbone / OpenVAS. The figures are in the table below the chart.

View monthly share of searches table
MonthZAPQualysRapid7TenableGreenbone / OpenVAS
Oct 202526.2%26.2%40.5%4.8%2.4%
Nov 202530.6%30.6%30.6%5.6%2.8%
Dec 202520%36%36%8%0%
Jan 202631%31%24.1%10.3%3.4%
Feb 202621.2%33.3%33.3%9.1%3%
Mar 202631.1%31.1%31.1%6.7%0%
Apr 202621.9%28.1%34.4%12.5%3.1%
May 202626.5%26.5%32.4%11.8%2.9%
Jun 202625.6%32.6%25.6%14%2.3%
Jul 202632.4%26.5%20.6%17.6%2.9%
Aug 202633.3%27.3%27.3%9.1%3%
Sep 202633.3%27.3%27.3%9.1%3%

  1. 1.ZAP

    33.3%

    Held 1st. 110 estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Qualys

    27.3%

    Held 2nd. 90 estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Rapid7

    27.3%

    Held 3rd. 90 estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Tenable

    9.1%

    Held 4th. 30 estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Greenbone / OpenVAS

    3%

    Held 5th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Rapid7 and its closest rivals

Every comparison with Rapid7

3 comparisons

How has branded search demand for Rapid7 changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Rapid7 in New Zealand fell from 170 to 90.
  • Across the 12 months ending September 2026, Rapid7’s share of searches among vulnerability scanner brands in New Zealand decreased from 40.5% to 27.3%.
  • Across the 12 months ending September 2026, Rapid7’s share of searches among vulnerability scanner brands in New Zealand peaked at 40.5% in October 2025 and was lowest at 20.6% in July 2026.
  • Across the 12 months ending September 2026, Rapid7 fell from 1st to 3rd among vulnerability scanner brands in New Zealand.

How did search popularity change for New Zealand vulnerability scanner brands in September 2026?

3 changes

  1. Estimated monthly branded searches for Tenable in New Zealand rose 50% over 12 measured months, from 20 to 30 in September 2026.

  2. Estimated monthly branded searches for Rapid7 in New Zealand fell 47.1% over 12 measured months, from 170 to 90 in September 2026.

  3. Estimated monthly branded searches for Qualys in New Zealand fell 18.2% over 12 measured months, from 110 to 90 in September 2026.

How are Rapid7’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Rapid7’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • rapid7

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How the Brand Demand Index is measured

Where does Rapid7 compete?

Rapid7 is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Vulnerability management platforms3rd of 722%Show ranking
Vulnerability scanner brands3rd of 527.3%Shown above
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