Brandwave

How popular isZAP?

In September 2026, people searched for ZAP by name about 110 times in New Zealand, about the same as the previous year. These searches made up 33.3% of all New Zealand vulnerability scanner brand searches, placing ZAP first out of five brands. When we asked both ChatGPT and Google AI Overviews about vulnerability scanner brands, ZAP appeared in two of the five answers and was the fifth most recommended of the five.

Search and AI answers in September 2026

ZAP is the most searched of 5 competitors and the fifth most recommended in AI answers.

  1. ZAPShare of searches 33.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  2. QualysShare of searches 27.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. Rapid7Share of searches 27.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. TenableShare of searches 9.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. Greenbone / OpenVASShare of searches 3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
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Top vulnerability scanner brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ZAP was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. ZAP is the fifth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tenable1st
  2. Qualys2nd
  3. Rapid73rd
  4. Greenbone / OpenVAS4th
  5. ZAP5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tenable5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Qualys4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rapid73 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Greenbone / OpenVAS3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ZAP2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about vulnerability scanner brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which vulnerability scanner brands compete with ZAP?

ZAP against vulnerability scanner brands in New Zealand, by month

Share of searches by month for ZAP, Qualys, Rapid7, Tenable, Greenbone / OpenVAS. The figures are in the table below the chart.

View monthly share of searches table
MonthZAPQualysRapid7TenableGreenbone / OpenVAS
Oct 202526.2%26.2%40.5%4.8%2.4%
Nov 202530.6%30.6%30.6%5.6%2.8%
Dec 202520%36%36%8%0%
Jan 202631%31%24.1%10.3%3.4%
Feb 202621.2%33.3%33.3%9.1%3%
Mar 202631.1%31.1%31.1%6.7%0%
Apr 202621.9%28.1%34.4%12.5%3.1%
May 202626.5%26.5%32.4%11.8%2.9%
Jun 202625.6%32.6%25.6%14%2.3%
Jul 202632.4%26.5%20.6%17.6%2.9%
Aug 202633.3%27.3%27.3%9.1%3%
Sep 202633.3%27.3%27.3%9.1%3%

  1. 1.ZAP

    33.3%

    Held 1st. 110 estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Qualys

    27.3%

    Held 2nd. 90 estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Rapid7

    27.3%

    Held 3rd. 90 estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Tenable

    9.1%

    Held 4th. 30 estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Greenbone / OpenVAS

    3%

    Held 5th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between ZAP and its closest rivals

Every comparison with ZAP

2 comparisons

How has branded search demand for ZAP changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for ZAP in New Zealand held steady at 110.
  • Across the 12 months ending September 2026, ZAP’s share of searches among vulnerability scanner brands in New Zealand increased from 26.2% to 33.3%.
  • Across the 12 months ending September 2026, ZAP’s share of searches among vulnerability scanner brands in New Zealand peaked at 33.3% in August 2026 and was lowest at 20% in December 2025.
  • Across the 12 months ending September 2026, ZAP rose from 3rd to 1st among vulnerability scanner brands in New Zealand.

How did search popularity change for New Zealand vulnerability scanner brands in September 2026?

3 changes

  1. Estimated monthly branded searches for Tenable in New Zealand rose 50% over 12 measured months, from 20 to 30 in September 2026.

  2. Estimated monthly branded searches for Rapid7 in New Zealand fell 47.1% over 12 measured months, from 170 to 90 in September 2026.

  3. Estimated monthly branded searches for Qualys in New Zealand fell 18.2% over 12 measured months, from 110 to 90 in September 2026.

How are ZAP’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using ZAP’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • owasp zap

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How the Brand Demand Index is measured

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